Whether you’re using your blog as a platform for which to vent out the current frustrations of daily life, or, you imagine it a platform for people to come to and learn about the newest and greatest trends of the moment… whatever your reason for blogging, the best thing that you can do for yourself is to take the time to learn.
Learn about the website you’ve chosen to use for your blog. Learn about blogging trends. Learn how to create your best blog. Learn about analytics. Learn about search engine optimization. Learn about how best to phrase the thoughts in your mind so they make the most sense to someone who isn’t you. There’s so much to learn when it comes to blogging. This is an activity that, in my opinion, you should never stop trying to learn more about.
With so many blogs out there, often times it can be really easy to ask yourself ‘is there even room for me’? Yes. There is always room for you. Learning will allow you to better yourself and your blog. If you’ve been wondering about things to read or learn, here are a few tips that I have found very helpful to myself over the past couple of months (since I started my blog in January):
- Write for yourself first. This is integral when it comes to writing a successful blog. And, it also happens to be the step that will make you most happy. Trying to write what you think people want to read/see/hear will leave you unsatisfied and confused as to why you’re not achieving the growth you desire. Writing about what you want will help you to find an audience who loves and/or understands exactly what you do and how you feel.
- Be consistent. Consistency is one of the most important tools a blogger can use to their favour. Remind yourself that it’s much easier to lose traffic than it is to build it up, so, if you’re blogging, ensure you’re consistently blogging.
- Choose a simple layout. Think of it this way: if you’ve ever been to a website and thought that it was cluttered, not user friendly and had an ugly layout, remember that everyone has different opinions. What you like isn’t necessarily what anyone else likes. So, if you’re hoping to create a platform for which to appeal to the most amount of people possible, chose a simple design. Something that is simple is user friendly and far more likely to appeal to more eyes than a specific, more complicated design.
- Use catchy headlines. A catchy headline is the perfect amount of click-bait needed to get someone to read your article/post/entry, without actually lying to them about the content within it. (This is much easier to do if you write your blog post first and then choose your headline) The rules for creating a catchy headline are to keep it simple, powerful, useful and bold.
- Don’t cheat. I cannot stress this enough. In this day and age, it’s sooooooo damn easy to just talk to one of those ‘growth hacking’ firms that can provide you ‘x’ amount of followers for just a one time fee of $45.99. Please believe me when I say this… a small amount of real followers who follow you because they genuinely love your content and, hopefully you, are infinitely more valuable than any amount of followers that you could purchase.
- Give away your knowledge. If you’re a subject matter expert on a certain area, tell people. Give them the information that you have to give. Teach them things! People love to learn, and if someone wants to read, allow them the opportunity. Don’t hold in the good stuff for fear of giving away the ‘secret sauce’. The secret sauce is that blogging is free, and if you have the opportunity to teach someone something – teach them. If you’re a doctor, teach people about health and wellness and how to avoid illness. If you’re a librarian, teach people about books and the options that libraries can provide. Whatever you consider yourself a subject matter expert on, why not share that information and allow us to all be informed?
- Stay true to yourself. People don’t care to follow a site as much as they care to follow a person.
- Don’t demand attention. Earn it. Hopefully this is pretty self-explanatory. No one has to read your page. It’s not a requirement in anyone’s day. What can you do to make them want to read your page? Because you’re certainly not going to succeed if you try to force them to read it.
- Pick a side. If you’re wrong, don’t be afraid to admit to it. Your opinions are your own for a reason, so don’t be wishy-washy when you’re talking. Share your opinions, and be open to the opinions you get in return.
- Love the readers you already have. It can be really easy to get so focused on growth that you ignore the people who are already reading your blog. If you’ve got people who are reading your posts, time after time, let them know you’re appreciative of them. If you intend on growing your audience organically, show as much kindness to your readers as they are showing to you.
- Use proper tags. Tags are what allow your posts to be searchable, both on wordpress and on google. If you’re aiming to be searchable, having the proper tags associated with your posts can help immensely in drawing people to your page to read your posts. If you write a post about Anxiety, tag the post ‘Anxiety’, don’t tag the post ‘Follow me’.
- Give it time. Don’t forcus on the analytics… at least not right away. Successful blogging does not happen overnight. If you’re aiming to grow your audience organically, acknowledge the fact that it could take months, if not years to grow a readership that you might desire.
I think the most important thing you can do for yourself when blogging is to do it for yourself, first. Feed your soul. Let out your thoughts, sadness or desires. Make yourself happy. If you chase this as your passion, that passion will resonate. Do it for the right reasons.
Clear eyes, full hearts, can’t lose.