Companies, and specifically marketers who work for said companies, use misleading phrases, sayings and comments to advertise their products every day. These claims are made as a means to entice people in to purchasing their products over any other products in the market.
These claims, while not technically a lie, are definitely not the truth. When you really take a moment to step back and think of what they mean, you’ll understand that it’s a very gray area to which they’re marketing.
Without further adieu, here are some examples of misleading marketing:
ANYTHING AND EVERYTHING CLAIMING TO BE ANTI-AGING
There is quite literally ZERO ability for a company to make a cream, a pill, a treatment, etc… that is anti-aging. Why? Because you can’t turn back the clock. You cannot stop your body from aging. As much as you’d like to look like you’re a baby fresh from the womb, it’s not possible.
What you can do is take steps to slow-down the appearance and feeling of aging, because there are definitely things in this world that will make you look older, faster. So if what you’re trying to do is bask in eternal youth for as long as possible and slow down that clock – don’t smoke, put on sunscreen before you go outside, practice yoga to remain flexible no matter your age, ensure your body is getting the proper vitamins and nutrients it needs to keep your insides healthy, stop eating so much sugar, drink A LOT of water. I could go on and on.
No cream, no pill, no treatment is going to turn back the clock, no matter how expensive it is or how powerful the company claims it to be. Anti-aging is not possible. It’s a myth the beauty industry sells to try and take advantage of the insecure and the vain. If you live your life well and take care of yourself, you don’t have to be either of those things.
SPLIT-END BINDING HAIR PRODUCTS
If you have split ends, that is dead hair. If you ends are dead, there’s nothing you can do. No shampoo, no conditioner, no hair treatment on the market is going to bring that hair back to life. You get rid of split ends by cutting them off. Any hair product that is claiming to be split-end binding is one that is going to severely disappoint you upon use because there’s no resuscitation… much like there’s no way to put the snakeskin back on the snake once it’s shed it’s outer layer.
Don’t waste your money on any hair products that claim to be split-end binding. Use that money to go to the salon and get them cut off. Next time around, take proactive measures to look after your hair. Minimize the heat you expose your hair to, don’t wash your hair every day, use bobbles instead of hair ties, and so on and so forth.
Doctor recommended is a misleading statement in marketing because of the fact that people rarely tell you what doctor recommended it, or what that Doctor is a Doctor of.
There are so many different types of Doctors: General Practitioners, Surgeons, Specialists (Podiatrists, Gynecologists, etc…), Researchers, Veterinarians, Psychologists, Psychiatrists, Dentists, anyone with a PhD in any subject in which they chose to go to school to get a PhD in (example: in the UK you can get a PhD in Fashion Studies). If something is being marketed as ‘Doctor Recommended’ ask yourself, what type of Doctor recommended this? Was it a General Practitioner? Was it a Veterinarian? Was it someone with a PhD in Engineering? Was it a Dentist?
A package technically may not be lying if it says ‘Doctor Recommended’. I’d just like it noted for the record that, unless you can see the specific Doctor’s Name and what type of Doctor they are, it could be a Doctor of Literature who is recommending it. I strongly encourage everyone to think twice about the statement ‘Doctor Recommended’ if they see it on a product they’re considering purchasing.
YOU DON’T NEED TO DIET OR EXERCISE TO LOSE WEIGHT
I take so many issues with a product marketed for weight loss that promises you to lose four times more weight without diet or exercise. What is four times more weight? Four pounds of water weight instead of one pound of water weight?
Secondly, it’s virtually impossible to lose weight if you’re not willing to diet or exercise. Unless you’re having a drastic weight loss surgery, any weight that you’re going to lose without diet and exercise is water-weight. This is a proven fact by real Physicians who work on and study the human body every single day.
If you want to make considerable change in life and lose weight, you will need to change your lifestyle. You will need to both exercise and change your diet. You can supplement with these types of products, if you want to (though I wouldn’t recommend it). But the key word here is SUPPLEMENT. A supplement is suppose to do just that, supplement your lifestyle. If you’re taking a supplement and eating pizza, burgers and drinking beer for dinner each night, the supplement is not going to do much for you… regardless of what the commercial might be saying.
“THIS CAR GETS [INSERT NUMBER HERE] MPG ON THE HIGHWAY“
Any vehicle that is marketing ‘MPG’ on any roadway is giving you a guess… and the guess is most often wrong at that. In fact, between 2011-2013 it was proven that Kia and Hyundai specifically mislead consumers by over exaggerating their MPG for vehicles and were taken to court for the matter.
Vehicle manufacturers cannot predict how people drive their cars, where people drive their cars, what road conditions are, how often a vehicle might get left running, whether a person lives in San Francisco or New York City, or any of the factors that will effect the ‘MPG’.
Marketing a vehicles MPG is a misleading tactic to entice people into thinking their gas bill will be lowered if they select a certain vehicle. Which, if that’s why you’re wanting the vehicle, you know how you lower your gas bill? Drive your car less. Walk more.
“WE’VE SAID IT ON TV SO IT HAS TO BE TRUE“
I have no picture for this, I just see it said on TV a lot and I cannot stress this enough, people lie on television all the time.
People pay for their advertisements to be put on the channel it’s airing. You know what the people who run that channel want? Money. They want all the money they can get. That’s why you see and hear disclaimers. They want money and they don’t want to be held accountable when the person/company paying for the ad isn’t being all that truthful. People lie on television ALL THE FUCKING TIME. If you see something on television, take it at face value and use your common sense before you spend your hard earned money on it.
Misleading marketing is used through all industries across the world. It may seem silly, but these small statements make a great deal of difference when people purchase products or services. This is why it’s more important than ever to be an informed consumer in 2019.
Misleading marketing is also a tactic that’s growing a great deal on social media and blogging platforms as people try to entice others to pay attention to their posts, photos or content. The places I see this happening most are from those who are consistently using their platforms to sell or promote products/services. It’s important to remember that not everyone is genuine, no matter how nice they may seem.