Misleading Marketing

Companies, and specifically marketers who work for said companies, use misleading phrases, sayings and comments to advertise their products every day. These claims are made as a means to entice people in to purchasing their products over any other products in the market.

These claims, while not technically a lie, are definitely not the truth. When you really take a moment to step back and think of what they mean, you’ll understand that it’s a very gray area to which they’re marketing.

Without further adieu, here are some examples of misleading marketing:


ANYTHING AND EVERYTHING CLAIMING TO BE ANTI-AGING

There is quite literally ZERO ability for a company to make a cream, a pill, a treatment, etc… that is anti-aging. Why? Because you can’t turn back the clock. You cannot stop your body from aging. As much as you’d like to look like you’re a baby fresh from the womb, it’s not possible.

What you can do is take steps to slow-down the appearance and feeling of aging, because there are definitely things in this world that will make you look older, faster. So if what you’re trying to do is bask in eternal youth for as long as possible and slow down that clock – don’t smoke, put on sunscreen before you go outside, practice yoga to remain flexible no matter your age, ensure your body is getting the proper vitamins and nutrients it needs to keep your insides healthy, stop eating so much sugar, drink A LOT of water. I could go on and on.

No cream, no pill, no treatment is going to turn back the clock, no matter how expensive it is or how powerful the company claims it to be. Anti-aging is not possible. It’s a myth the beauty industry sells to try and take advantage of the insecure and the vain. If you live your life well and take care of yourself, you don’t have to be either of those things.

SPLIT-END BINDING HAIR PRODUCTS

If you have split ends, that is dead hair. If you ends are dead, there’s nothing you can do. No shampoo, no conditioner, no hair treatment on the market is going to bring that hair back to life. You get rid of split ends by cutting them off. Any hair product that is claiming to be split-end binding is one that is going to severely disappoint you upon use because there’s no resuscitation… much like there’s no way to put the snakeskin back on the snake once it’s shed it’s outer layer.

Don’t waste your money on any hair products that claim to be split-end binding. Use that money to go to the salon and get them cut off. Next time around, take proactive measures to look after your hair. Minimize the heat you expose your hair to, don’t wash your hair every day, use bobbles instead of hair ties, and so on and so forth.

DOCTOR RECOMMENDED

Doctor recommended is a misleading statement in marketing because of the fact that people rarely tell you what doctor recommended it, or what that Doctor is a Doctor of.

There are so many different types of Doctors: General Practitioners, Surgeons, Specialists (Podiatrists, Gynecologists, etc…), Researchers, Veterinarians, Psychologists, Psychiatrists, Dentists, anyone with a PhD in any subject in which they chose to go to school to get a PhD in (example: in the UK you can get a PhD in Fashion Studies). If something is being marketed as ‘Doctor Recommended’ ask yourself, what type of Doctor recommended this? Was it a General Practitioner? Was it a Veterinarian? Was it someone with a PhD in Engineering? Was it a Dentist?

A package technically may not be lying if it says ‘Doctor Recommended’. I’d just like it noted for the record that, unless you can see the specific Doctor’s Name and what type of Doctor they are, it could be a Doctor of Literature who is recommending it. I strongly encourage everyone to think twice about the statement ‘Doctor Recommended’ if they see it on a product they’re considering purchasing.

YOU DON’T NEED TO DIET OR EXERCISE TO LOSE WEIGHT

I take so many issues with a product marketed for weight loss that promises you to lose four times more weight without diet or exercise. What is four times more weight? Four pounds of water weight instead of one pound of water weight?

Secondly, it’s virtually impossible to lose weight if you’re not willing to diet or exercise. Unless you’re having a drastic weight loss surgery, any weight that you’re going to lose without diet and exercise is water-weight. This is a proven fact by real Physicians who work on and study the human body every single day.

If you want to make considerable change in life and lose weight, you will need to change your lifestyle. You will need to both exercise and change your diet. You can supplement with these types of products, if you want to (though I wouldn’t recommend it). But the key word here is SUPPLEMENT. A supplement is suppose to do just that, supplement your lifestyle. If you’re taking a supplement and eating pizza, burgers and drinking beer for dinner each night, the supplement is not going to do much for you… regardless of what the commercial might be saying.

THIS CAR GETS [INSERT NUMBER HERE] MPG ON THE HIGHWAY

Any vehicle that is marketing ‘MPG’ on any roadway is giving you a guess… and the guess is most often wrong at that. In fact, between 2011-2013 it was proven that Kia and Hyundai specifically mislead consumers by over exaggerating their MPG for vehicles and were taken to court for the matter.

Vehicle manufacturers cannot predict how people drive their cars, where people drive their cars, what road conditions are, how often a vehicle might get left running, whether a person lives in San Francisco or New York City, or any of the factors that will effect the ‘MPG’.

Marketing a vehicles MPG is a misleading tactic to entice people into thinking their gas bill will be lowered if they select a certain vehicle. Which, if that’s why you’re wanting the vehicle, you know how you lower your gas bill? Drive your car less. Walk more.

WE’VE SAID IT ON TV SO IT HAS TO BE TRUE

I have no picture for this, I just see it said on TV a lot and I cannot stress this enough, people lie on television all the time.

People pay for their advertisements to be put on the channel it’s airing. You know what the people who run that channel want? Money. They want all the money they can get. That’s why you see and hear disclaimers. They want money and they don’t want to be held accountable when the person/company paying for the ad isn’t being all that truthful. People lie on television ALL THE FUCKING TIME. If you see something on television, take it at face value and use your common sense before you spend your hard earned money on it.


Misleading marketing is used through all industries across the world. It may seem silly, but these small statements make a great deal of difference when people purchase products or services. This is why it’s more important than ever to be an informed consumer in 2019.

Misleading marketing is also a tactic that’s growing a great deal on social media and blogging platforms as people try to entice others to pay attention to their posts, photos or content. The places I see this happening most are from those who are consistently using their platforms to sell or promote products/services. It’s important to remember that not everyone is genuine, no matter how nice they may seem.

60 thoughts on “Misleading Marketing

  1. laws use to protect people now they fend for the major corporations & long winded legal battles w/idiots about it doesn’t kill “That” many people…..huh? Where is the simplicity …if it kills or is toxic why the legal battle? I’m all kinds of confused when it comes to marketing and how this ‘free economy’ has turned volatile…..I see the untones to the corruption growing against the concept of democracy being eroded!….I can’t squeeze my eyes tight enough. Bets open them & ditch all the bs they try to “sell” you to be “better.”

    Liked by 2 people

    1. Reading your comment made me think of Monsanto and the ‘Round Up Weed Killer’ that’s been giving people cancer for years that they’re finally being taken to court over. It seems like every half hour there’s a commercial on tv from a Laywer/Law Office saying ‘If you used Round Up Weed Killer and got cancer, call us today!’ and then I look across the street and see my neighbour using it. Clearly the message isn’t getting across to everyone.

      Liked by 1 person

  2. 4 out of 5 doctors recommend [this] toothpaste. Why is it always 4 out of 5?

    With all of these products, they essentially do the exact same thing, just in different packaging. Take the product for what it is: It’s face goo. It’s hair goo. We are basically goo hoarders. ~Jenna Marbles

    Liked by 1 person

    1. Maybe the 5th doctor said ‘Hey, I’m not a dentist, I don’t think I’m qualified to recommend toothpaste’?

      I’m definitely a goo-hoarder. I love skincare products. hahaha! That’s a pretty spot on quote from Jenna Marbles that I’ve never heard before.

      Liked by 1 person

      1. The fifth doctor is the most trustworthy one imo. Or maybe it was 4 out of 5 dentists? Yeah, I think it was dentists. Anyways, the fifth one is telling the truth imo. 🤗

        I used to watch Jenna Marbles on YouTube many many years ago. I don’t really watch these Youtubers anymore and prefer youtubers who upload motivational/educational content now. In terms of goo hoarding, I’m definitely a lip gloss goo-hoarder.

        Liked by 1 person

      2. HAHAHAHAH! Lip goo-hoarder. I’m that too.

        As for motivational content, I’ve recently taken to watching Ted Talks… all the freaking time. Do you ever watch those?

        Liked by 1 person

      3. The university is obsessed with Ted Talks too 😂 The profs make us watch them. I watch them for fun if it’s a topic I like and Ted Talks are often recommended on YouTube. Not Ted Talk related, but my top favorite YouTubers right now are Matt D’Avella (minimalism/essentialism) and Thomas Frank (productivity guru).

        Like

    1. Thank You! If I ever write a book it’s going to be on travel and cultures of the world. You can be one of the people who gets to read it and judge it before it goes into final publishing, so I can fix any errors you find!

      Like

      1. I would be absolutely delighted to contribute to your success V. You are an immense talent and the World needs to recognise what you offer. By the way I was in publishing but you have second sight I know and it just flows through your blog 😎

        Liked by 1 person

  3. So i bookmarked most of your blog posts to read later (its 8:26pm here in lebanon) but hi. Love the titles of ur blogs. I have social anxiety so i cant wait to read what you wrote on anxiety. I will recommend ur blog to my friends on instagram. Thank you for the like on my latest blog. Looking forward to getting to know u better thru ur blogs. Word vomit complete. Bye

    Liked by 4 people

  4. You hit the nail right on the head: we mislead consumers on products because of MONEY. Marketing has a lot to do with psychology, as it’s used to manipulate our subliminal consciousness to buy certain products. Unless one’s a robot, one buys off of emotion, and companies capitalize on that. Otherwise, nothing would sell!

    Liked by 3 people

    1. You’re absolutely right.

      I’m such a big sucker for buying with my emotions. Commercials that tug at my heart strings, I buy them every time. I fall for it… every darn time. haha

      Liked by 1 person

    1. It’s really good that you’re being more conscious about your food purchases. Food is an important one because of the basic fact that it’s what you pump into your body each and every day and the grocery industry is an industry that’s particularly bad in Canada. They have something in Canada called the ‘Competition Bureau’ to tackle companies putting misleading labels on their products.

      One article that I liked reading with respect to food and what you’ll find in the grocery store was this one: https://www.cbc.ca/news/canada/10-misleading-food-product-labels-in-canada-1.1142301

      Some of them are Canadian products but some of them are products you’ll find in other countries too.

      Like

  5. Great read! As someone who works in pharmaceuticals and has worked with the marketing department, it is wild to see some of the things companies put out their trying to peddle their product. I am a sucker for anti aging products though, not gonna lie!!!

    Liked by 2 people

    1. Oh, I can imagine there’s some wild sayings being used to market pharmaceuticals. I’ve seen some of them and they’re pretty unreal.

      As for anti-aging products, I always tell my friends that if they want to look younger, it’s about being proactive. I’m lucky, at 30 I still have no visible signs of wrinkles. But to me, I know that once they appear, there is no un-wrinkling my skin, so I’m trying to take proactive measures, if that makes sense. I’m that girl drinking 8-10 bottles of water a day. haha! I would say, if basking in the glow of eternal youth as long as possible is important to you, do some research about what skincare ingredients would work best for your skin. There’s a youtuber named “Dr. Dray”, she’s a Dermatologist and she talks a lot about what ingredients are good for what skin types. Her voice is a little dry, but she share’s her intelligence for free. She also delves into supplements and such as well, so she’s worth checking out if it’s any interest to you!

      Like

  6. I heard somewhere Lamborghini never advertise their cars on TV. Because they knew people watching TV and ads could never afford a Lamborghini. This says everything about people who watch ads and falling for it. Clever customers standout and never fall for ads.

    Liked by 2 people

    1. That’s definitely true. Lamborghini only wants a very specific clientele, and if you run in those circles where you’re wealthy enough to own a Lamborghini, word of mouth between you and your wealthy friends will get you in the Lamborghini door, or the Rolls Royce door, etc…

      If you think about it, a brand like Lamborghini would be devaluing itself by having commercials on tv next to a Toyota Yaris. That’s not to say anything bad about a Yaris, that’s just to say that luxury brands have a different way of marketing.

      It also does showcase your point that a clever customer cannot be bought by something they see on tv.

      Like

  7. I’d say people start using the creams vis-a-vis start taking care of their daily food and nutrition intake. And rather than accessing the % of benefit from the latter they find the former more fruitful and benefitting. Therefore, positive product reviews.
    Also, when it comes to researches they are often made on rats and recommended to humans. I simply don’t get it what are we being treated as. Good one Vee. Keep writing.

    Liked by 2 people

    1. II totally agree. I think people tend to wait until it’s an after-thought and then think the anti-aging treatments are going to make them young again.

      Jennifer Lopez is 50 years old and she looks not nearly close to 50. She looks amazing. I think if people want anti-aging advice, they should take her advice rather than buying creams. You know what i mean?

      Like

    1. And please, allow me to clarify. Sometimes people Need that little slice of marketing hope/hype. If anything, just so they can make it to the next day to try again, try something new. I still believe it’s up to the individual to decide if they need that dieters’ tea even though each time it’s made their stomach cramp & ache. The difference being Was it regulated in a fair & ethical way Before it hit the store shelves Prior to the jingles and slogans, and furthermore, was a responsible/reliable adult the one that purchased (or allowed, in the case of a child) the service or item? If this all seems like too much to ask, then sure. Let’s blame marketing.

      Liked by 1 person

      1. Firstly, thank you for stopping by my blog and for leaving your thoughts on the matter. I really appreciated being able to read your perspective.

        While I do agree with your sentiment, I believe that your thoughts are based on the idea that everyone on earth is intelligent enough to weed through the bullshit and to know better when something isn’t necessarily true.

        The truth is, Marketers rely on the fact that a large portion of the population are too stupid to know better. For someone like you, or I, we’re smart enough to know better – so if we choose to purchase that product we’re doing so knowing better and being a responsible/reliable adult, like you’ve said. But for someone who doesn’t know better, this is what these marketing ploys are trying to take advantage of.

        I know there’s no such thing as anti-aging products – and I still own some anyways. I chose to do that being fully informed, but a lot of people really aren’t.

        I’m not saying all marketing is bad. You’re absolutely right, sometimes people need that little piece of marketing to make it to the next day or the next product. I just hope that when they’re making decisions they’re able to do so in an informed way.

        Liked by 1 person

    1. haha! Comment of the day right here. Possibly comment of the month.

      Actually, I’ve often considered if I’d have to change my blog’s name if/when I manage to get my shit together and life back on track. Your comment makes me think I probably will. lol

      Liked by 1 person

      1. I’m just poking fun. I think the one thing you didn’t underline enough is that not all marketing is bad. Marketing is how new things get our attention and sometimes they have to be catchy. Don’t change your name now…with nearly 4,000 followers, you have a dependable brand. That’s nothing to apologize nor feel like a hypocrite for.

        Like

      2. Oh, there definitely is good Marketing. There’s some incredible marketing platforms on the market and there are some things that I still think about after seeing 10 years ago. That’s a post I’m presently working on! I think it’ll be a few days before it’s ready to be posted.

        As for the username, thanks. lol. You’re probably right that #MillennialLifeKickingAss just wouldn’t sound so good, nor resonate with anyone! hahaha

        Like

  8. Very true. These companies and marketers just fool people by misleading and fake advertisements. They don’t care for people’s health or anything, they just want to make money and for that they can do everything.

    Like

  9. There’s a substance called “blueberry bits” that is made entirely of artificial ingredients. When they add it to muffins, cereal, etc, the box says “Made with REAL blueberry bits. Which means exactly what it says. It has real artificial blueberry-flavored clumps of chemicals in it.

    Like

    1. HAHA WHAT! I try to not buy things with fruit bits in it because dried fruits have no appeal to me. I didn’t even think of whether they were real or not!

      I must go to the grocery store tomorrow and see if I can find blueberry bits.

      Liked by 1 person

      1. You’ve got me wondering now. There’s granola that I buy that comes in a “Summer Berry” version with dried fruit in it. I usually buy the honey-nut version. I want to see if the summer berry version actually is berries now.

        Liked by 1 person

      2. I bet it is. I think they dehydrate real fruit for stuff like that, but idk. “No added sugar” is one that I’ve noticed a lot. Those “naked” juices have more sugar than coke, yet they say “No sugar added.”

        Like

  10. Watching ‘Mad Men’ some time ago, so many Don Draper quotes come back to me especially when reading things like this. I do think that some laws could do with tightening up when it comes to advertising standards etc. I don’t eat processed foods because ….. they’re crap and I don’t like them. It does annoy me that, despite some recent changes, there are still far too many food/drink items filled with sugar etc that are directly marketed as kids. My two are young adults now but it’s hard to somehow be the parent that always says ‘no’ to the ‘most trendy’ food & drink when their schoolmates are having it. We were the ‘organic’ family at a time when that was parent code for ‘weirdo’ 🤦‍♀️🤣.

    Liked by 1 person

    1. Oh there could be so many laws put in place for all products, but especially for product foods. I feel like they make those commercials for processed foods specifically geared towards kids and it’s not right.

      Liked by 1 person

  11. We know that advertising agencies tends to exaggerate when it comes to showing results, this is a widely used practice nowadays, but we must be careful not to push the boundaries of ethics.
    At our agency we work a lot with medical and pharmaceutical advertising and we always take consider the medical code of ethics, as we prefer to be protected by law and ethics rather than being exposed and taking any risks.

    Like

  12. Hey Vee! Great post!

    We all know that advertisers tend to stretch the truth a bit but in today’s world, but this post really shined a light on what the exact lies they’re telling are. As a younger person, I usually just scoff at today’s advertisements on TV. But it really blows me away to see older people like my parents, who actually believe what they’re being shown. It’s truly a shame what the advertising and media industry have turned into today!

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s