There are talented people all across WordPress and every other bogging platform that exists. Talented people who have a lot to share with the world, who struggle to get anyone to read their words or see their content. Why? Because they struggle to position and market their blog among the other 75 million blogs that exist in this world.
If you’re writing for a hobby, writing to keep a diary online instead of in a journal, this likely won’t matter to you at all. But if you’re on WordPress because you want to make friends and meet like-minded people, share your talents and show your skills then you need to market your blog. You have to.
While the odd person may stumble upon your blog, resonate with what you have to share and stick around from then on, the ‘accidentally finding you’ tactic is certainly not going to garner the audience you desire.
Someone that always understood marketing far better than most people on this planet is Steve Jobs. If you’ve ever heard the man speak, you know. He gets it. He knows how to turn a brand into a necessity, to a lifestyle and a feeling of belonging.
Your blog is your brand and if you want to garner an audience using your brand, you need to turn it into a necessity, a lifestyle and a place for people to find their belonging.
One of my favourite speeches from Steve Jobs can be seen here:
In the video, Jobs explains that the core value of Apple is the belief that people can change the world and that those who are crazy enough to believe they can change the world are the ones that do.
Using their slogan ‘Think Different’, Jobs explains that Apple’s desire was not to create a phone for you to make phone calls, Apple’s desire was to create a phone that makes your life better, easier, more organized. Apple’s desire was to create a computer that allowed your brain to think differently about how to do things, about what your computer can do for you and about how you can change the world from the stroke of a keyboard.
Steve Jobs was a brilliant man, one of the most brilliant of our time. In ‘thinking different’ he categorically used his ‘think different’ platform to catapult a run of the mill company to be a world, industry and technological leader. He did this because he knew he wasn’t marketing a computer. He knew that when he was marketing the life the computer could give you. He knew that he was marketing how much easier his phone would make your day.
How does this relate to blogging? Well, I’ll ask you this… in marketing your blog, do you market it as a blog, or, a community? Is it a place for you to write or a place for thoughts to change minds and learn new oulooks/perspctives? Is your blog a blog or is your blog a home for the lost, the found and the just won’t give up? Are you giving something to your readers, or merely just taking their time? Remember, Nike doesn’t sell shoes, Nike sells the idea of who you can become when you wear their shoes. If you’re selling your blog as a blog, you need to take Steve Jobs’ advice and think different. Thing bigger. Don’t market your blog as a blog. Market your blog as a home. As a place for people to come to remember they’re not alone in this world. Market your words as a means to help those who you’ve not yet met.
What does your blog bring to the table that no one else has? That no one else does? With millions of people hitting ‘Publish’ on their posts each and every day, what about your posts is should keep people coming around? What is your commodity? I don’t mean this in a condescending way, I mean this to get you thinking.
#MillennialLifeCrisis markets in honesty and understanding. The good, the bad, the ugly, the afraid to share with the world thoughts that you only keep to yourself honesty. You will find that here. People know that if they come to this community, they will hear my truths and they can feel safe to share their’s.
Some of my favourite blogs to read are those that market in travel. Not tourism, but travel (because there’s a very distinct difference). I love reading about those people who walk off the beaten path and really go to a country to learn and share the very core living culture within a place. Rebecca Goes Rendezvous does this really well.
Other blogs that I find myself gravitating towards are those who have no fear in telling their opinions with respect to real and important subject matter that a lot of people are often too afraid to talk about… too afraid to share opinions on, because they don’t want to start an argument. I like the people who aren’t afraid to share those thoughts, even if it might start an argument, because they know that they can turn it into a thoughtful and informative discussion. Filosofa’s Word does this really well.
These are both my own personal likes, though. And everyone likes something different, so please don’t take these two suggestions as the only subjects that matter.
If you really want to take your blog to the next level, and really want to have people pay attention to what you have to share, think different. Ask yourself where your blog should be positioned and make it happen. Position your blog and then market it.
90% of bloggers marketing:
“Hi my name is Sarah, please check out my blog!”
10% of bloggers effectively marketing their blog:
“Remember a time when you were moved to tears by a piece you read on someone else’s blog? Or were inspired to take action in a certain area of your life?
Well, that was art. The art of blogging.” (Quote from The Art of Blogging)
Which blog are you more likely to check out?
Because effective marketing is everything!