Quashing blogging myths

Photo: LYFE Marketing

As with all marketing/blogging advice posts on my blog, please take the following information with a grain of salt. I’ve made a lot of mistakes over the years, including believing pretty much every myth on this list. That being said, myths get propagated for a reason. So, by spreading the following info, I am hoping to quash some of those myths. If you disagree with what I’ve said, that’s totally okay, I welcome other’s opinions.


You need to be tech-savvy and have coding skills in order to start a blog. There’s a preconceived notion that for a blog to be popular, it needs to be fancy. The reality is that the most important piece of your blog is the content, not the appearance. You need not use fancy layouts and intricate coding to make the appearance look more extravagant. If you have quality content the content will speak for itself. If you know nothing about coding or design, as long as you can hit publish, you can still run your blog. So please don’t feel pressured ‘keep up with the Jones’s’ with respect to the appearance of your blog. Sometimes, simple is exactly what you need.

If you build it, they will come. There are 75,000,000 blogs on WordPress alone. If you’re thinking a large hoards of people will accidentally stumble upon your blog and love it enough to stay, the likelihood of that is probably the same as the likelihood of being struck by lightning. It may sound like I say it a lot, but the truth is, marketing is integral to growth.

You have to invest a lot of money in your blog in order to make it popular. Purchasing a domain, purchasing a layout, purchasing plug-ins, purchasing designs, etc… are not a requirement to your blog being a good blog. You are the requirement to your blog being a good blog. If you choose to purchase these things, that is your choice, but please do not feel as though you have to purchase these things… because not one of them is going to make your blog appear more visible to anyone.

Blogging is an easy way to earn a ton of cash. False. False. False. False. People who actually earn cash from their blogs have spent vast amount of time investing in growing themselves a blogging community. Nothing about organic growth is easy. It takes a lot of time and effort building relationships for growth. So if you do make it to a point where you are able to earn cash with your blog, this likely didn’t come without a lot of months/years work in the process.

You have to write every single day to keep people interested. False. False False False. I cannot stress enough how false this is. If you would like to blog every day, you can. But you are not required to. The requirement to keeping people interested is being consistent. Whether you commit to one post a day, one post a week, one post a month, whatever it is, if your community knows that, they’ll come back for your blog. You just need to be consistent in your publishing.

You shouldn’t write long posts. This is perhaps one of the silliest myths of all. There is no standard ‘optimal’ length of post. What people should be saying is ‘don’t be redundant’. If you write a post that is 20 paragraphs and you continue to repeat the exact same point paragraph after paragraph after paragraph, you might want to consider trimming down your writing. But, if you write a post and the entire post is valid, important content to showing your perspective or proving your point, then it shouldn’t matter whether the post is 5 paragraphs or 20 paragraphs. People will ALWAYS take the opportunity to read what they find interesting. Length has nothing to do with that.

Blogging should be about writing. Blogging is actually about expression. Whether you’re a writer, a comic, and artist, a musician, a comedian, a graphic designer, or anyone else who wants to share their passions through a blog, you have a place here. This notion that blogging is only for writers is very closed minded. If anyone tells you that you don’t belong, ignore them. You’re here for a reason, and I am happy you are.

A niche is ‘one subject only’. If you have more than one interest, why shouldn’t you be able to write about all of them? People treat a niche as though it can only be one thing, when that’s simply not true. Your niche can be ‘Parenting/Travel/Reading” or “Mental Health/Makeup/Home Care” or whatever you desire it to be. As long as you’re communicative about what your desires are for a niche, people can and will understand and will follow you. So please don’t let anyone pigeon-hole you into a single subject.

You have to censor yourself. This is simply the opposite of what you should be doing. If you have opinions, thoughts or feelings, so long as you’re not being hateful or spiteful, you should absolutely share all of your opinions, thoughts and feelings on your blog. After all, this is the point of your blog! Don’t be afraid to talk about politics or religion or other subjects that people deem ‘tough topics’. Just be aware of the fact that if you state your opinions online, about anything, you need to be ready, willing and open to having discussion about these subjects in a respectful manner. It’s only when someone is an asshole about their opinions that they seem to get in trouble.

People are going to love every post that you make. This is just not possible. Everyone has different likes and dislikes. While they may appreciate something you post, another like of yours that you post about might not be of any interest to them. Therefore, you will have some posts that are really popular and some posts that aren’t that noticed. This is normal! Don’t delete your posts because of this. Authenticity is key.

69 thoughts on “Quashing blogging myths

  1. What a relief to read some of these points – thanks so much for sharing your thoughts! Especially about the ‘niche’ – I’ve had doubts about mine and not sure what it would be yet, and had even felt a bit anxious sometimes because I didn’t have ONE clear topic category, even if it is kind of tied to mental health…. I need to remind myself that I’m only just starting and I’m feeling more and more like I want to just keep writing about various different topics. 🙂

    Liked by 4 people

    1. Human beings are not one dimensional! You like a lot of things, you should be able to write about or share a lot of things! Don’t ever let anyone tell you otherwise.

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  2. These are all good tips. I expect want to echo your last point. In the past I would get worried if a post didn’t have as many likes or comments as some other posts. However, we shouldn’t worry so much about that; we should just worry about writing good content!

    Liked by 2 people

    1. Exactly! Not everyone is going to like everything you post. That’s just life! You have to be you and post it anyway… and keep it on your blog because it’s a reflection of you!

      Liked by 1 person

  3. Love the sections about not getting pigeon-holed! I struggle with that. Am I into books, feminism, poetry, travel? All of it? I’ve started breaking out a bit, but I still need to understand myself better in what I want to say. I’m happy to know that more than just one idea is welcome on a particular site!

    Liked by 2 people

    1. Your blog is a reflection of who you are, and as such, should include all of those things! You’re not one dimensional. You don’t ‘only like one thing’, so why should you feel like you’re only allowed to share one thing? Spread your wings and your knowledge as far and wide as you can!

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  4. As usual V you provide amazing value to your followers. I really appreciate your no nonsense style (as you know) but you also put your personal experience, sensitivity and thought into what you write. That’s what makes it special for me. Thank you 😎❤️

    Liked by 2 people

    1. Thank You, Sir! Your compliments always bring a smile to my face.

      There’s far too much noise when it comes to ‘blogging advice’ and so many people say conflicting things. Honestly, sometimes when I read it I just have to stand back and think ‘what the hell are you telling people?’
      No nonsense is best. I’m trying to tell it like it is… I spent too many years in the corporate world trying to make all of these mistakes!

      Liked by 1 person

  5. I think sometimes people get mixed up around post length vs. paragraph length. A post that’s 20 paragraphs – sure. A post that should be twenty paragraphs but it’s all crammed into one monster paragraph – unreadable.

    Liked by 2 people

    1. Oh yeah, that’s definitely something that I don’t like reading either. That being said I just try to think that sometimes, people might not know how to separate paragraphs. Perhaps they’re not as well versed in English as I am. (not that I’m very good at it! lol)

      Liked by 1 person

    1. RIGHT?

      And yet I see so many “Blogging Advice” posts in which people say “Pick a topic and stick to it”. To me, that’s like…. devaluing your own worth.

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    1. Sounds like you took the right route with your blog. There’s too much noise out there – you have to do what’s best for you, not what some stranger says!

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    1. And you have one of the most eye appealing layouts of anyone I follow because it’s so simple, it allows your content to speak for itself and there’s no noise trying to distract me.

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    1. Thank you so much! I really appreciate the compliment. I take the subject of marketing very seriously, so hearing this is one of the nicest things you could say to me!

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  6. I’m interested, if not a little surprised, to read long posts aren’t a problem. Every time I hit the publish button I groan inwardly about how many words I’ve used! Maybe I’ll just roll with it now instead 😉

    Liked by 4 people

    1. Exactly! If someone is interested in the subject, it doesn’t matter if something is two lines or two hundred pages. If length mattered, no one would know JK Rowlings name…

      Liked by 1 person

  7. The 4th myth about “blogging as an easy way to earn cash” is so silly, but most people out there who are clueless about how we actually make money from blog still believe that it’s true 😥

    Liked by 1 person

    1. Well, it’s extra interesting to me that so many people will pay for “Pro” accounts so they can run adds when they have no hits and like 50 followers. Like… you’re going to make 30 cents a month on adds and you just paid $100 for the account. I just wish for people to save their money and blog smarter. Ya know?

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  8. Great post V..it was helpful especially the part on the coding and the domain name stuff
    I had a friend who told me it was a must to be able to make your blog stand out although I didn’t buy the idea, your post made me understand better ❤

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    1. I think you were right in not listening to the friend. Use your gut instincts. Honestly, if you look at some of the most famous companies/organization sin the world, they have the most simple websites – because their content speaks for itself! Let your content speak for itself and keep your layout simple, clean and chic!

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  9. I absolutely love your views! You would think that it would be more obvious that these are myths! Anything and everything takes time and hard work. Work does eventually pay off when you keep up with it. Thanks for posting!

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  10. Great advice, thank you so much for sharing this information, I am fairly new to blogging so I really appreciate people like yourself that are helping other bloggers. Keep up the good work!

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