As with all marketing/blogging advice posts on my blog, please take the following information with a grain of salt. I’ve made a lot of mistakes over the years, including believing pretty much every myth on this list. That being said, myths get propagated for a reason. So, by spreading the following info, I am hoping to quash some of those myths. If you disagree with what I’ve said, that’s totally okay, I welcome other’s opinions.
You need to be tech-savvy and have coding skills in order to start a blog. There’s a preconceived notion that for a blog to be popular, it needs to be fancy. The reality is that the most important piece of your blog is the content, not the appearance. You need not use fancy layouts and intricate coding to make the appearance look more extravagant. If you have quality content the content will speak for itself. If you know nothing about coding or design, as long as you can hit publish, you can still run your blog. So please don’t feel pressured ‘keep up with the Jones’s’ with respect to the appearance of your blog. Sometimes, simple is exactly what you need.
If you build it, they will come. There are 75,000,000 blogs on WordPress alone. If you’re thinking a large hoards of people will accidentally stumble upon your blog and love it enough to stay, the likelihood of that is probably the same as the likelihood of being struck by lightning. It may sound like I say it a lot, but the truth is, marketing is integral to growth.
You have to invest a lot of money in your blog in order to make it popular. Purchasing a domain, purchasing a layout, purchasing plug-ins, purchasing designs, etc… are not a requirement to your blog being a good blog. You are the requirement to your blog being a good blog. If you choose to purchase these things, that is your choice, but please do not feel as though you have to purchase these things… because not one of them is going to make your blog appear more visible to anyone.
Blogging is an easy way to earn a ton of cash. False. False. False. False. People who actually earn cash from their blogs have spent vast amount of time investing in growing themselves a blogging community. Nothing about organic growth is easy. It takes a lot of time and effort building relationships for growth. So if you do make it to a point where you are able to earn cash with your blog, this likely didn’t come without a lot of months/years work in the process.
You have to write every single day to keep people interested. False. False False False. I cannot stress enough how false this is. If you would like to blog every day, you can. But you are not required to. The requirement to keeping people interested is being consistent. Whether you commit to one post a day, one post a week, one post a month, whatever it is, if your community knows that, they’ll come back for your blog. You just need to be consistent in your publishing.
You shouldn’t write long posts. This is perhaps one of the silliest myths of all. There is no standard ‘optimal’ length of post. What people should be saying is ‘don’t be redundant’. If you write a post that is 20 paragraphs and you continue to repeat the exact same point paragraph after paragraph after paragraph, you might want to consider trimming down your writing. But, if you write a post and the entire post is valid, important content to showing your perspective or proving your point, then it shouldn’t matter whether the post is 5 paragraphs or 20 paragraphs. People will ALWAYS take the opportunity to read what they find interesting. Length has nothing to do with that.
Blogging should be about writing. Blogging is actually about expression. Whether you’re a writer, a comic, and artist, a musician, a comedian, a graphic designer, or anyone else who wants to share their passions through a blog, you have a place here. This notion that blogging is only for writers is very closed minded. If anyone tells you that you don’t belong, ignore them. You’re here for a reason, and I am happy you are.
A niche is ‘one subject only’. If you have more than one interest, why shouldn’t you be able to write about all of them? People treat a niche as though it can only be one thing, when that’s simply not true. Your niche can be ‘Parenting/Travel/Reading” or “Mental Health/Makeup/Home Care” or whatever you desire it to be. As long as you’re communicative about what your desires are for a niche, people can and will understand and will follow you. So please don’t let anyone pigeon-hole you into a single subject.
You have to censor yourself. This is simply the opposite of what you should be doing. If you have opinions, thoughts or feelings, so long as you’re not being hateful or spiteful, you should absolutely share all of your opinions, thoughts and feelings on your blog. After all, this is the point of your blog! Don’t be afraid to talk about politics or religion or other subjects that people deem ‘tough topics’. Just be aware of the fact that if you state your opinions online, about anything, you need to be ready, willing and open to having discussion about these subjects in a respectful manner. It’s only when someone is an asshole about their opinions that they seem to get in trouble.
People are going to love every post that you make. This is just not possible. Everyone has different likes and dislikes. While they may appreciate something you post, another like of yours that you post about might not be of any interest to them. Therefore, you will have some posts that are really popular and some posts that aren’t that noticed. This is normal! Don’t delete your posts because of this. Authenticity is key.