Who is going to search for this?
It’s a simple question, one that I think a lot of bloggers overlook. Bloggers want to write something that resonates with others, and quite often could, but they write it in a manner that makes the content only applicable to them, and perhaps a select few with the keen understanding of their personal experiences.
If you really want your words to resonate with others, if you really want to market your blog, ask yourself who is going to search for this content?
People search WordPress and Google to ask questions, to find information that they don’t yet have and to find people, places or organizations they feel most align with them, their life and their views.
So how do you write content you’re passionate about whilst writing it to a potential audience that you’ve not yet met? Turn your ‘me’ or ‘I’ into ‘You’. Pretend that you’re writing a letter to yourself. Actually, if you want to write a letter to yourself, that’s an easy step that you could take to increase your reach and allow more people to find your words.
To explain this, I’ll use my post from yesterday as an example.
My thoughts: I don’t fit in with my family. I don’t agree with them and I struggle to get along with them.
My post: You are not defined by anything that your family says, does or feels.
I wrote a letter to myself, and in the process, changed my content from being something that resonated with me, to something that had the potential to resonate with a much larger audience. The messaging is still the same, I am still explaining exactly how I am feeling at that moment in time, but I’m explaining it in a way that can resonate with more than just I.
I do this because I know that I am not the only person in the world to struggle with getting along with family. I do this because I believe that if someone were to search the subject matter, they’re more likely to search “What if you don’t get along with your family?’ than they are to search ‘I don’t get along with my family.’
I hope this is making sense.
*Important note – I am not saying to change the subject matter of your content. I am saying that you should change the perspective which you write from. Don’t write: I had amazing blueberry pancakes for breakfast. Write: The most amazing blueberry pancakes you could ever eat! You’re still writing about what you’re passionate about, but now you’re writing it in a manner that is more likely for people to search.
There are some people in this world who can write a journal and command attention with simple words. They can write me, me, me, me, me and people will hang off every word that they say. But, for the most part, unless your last name is Kardashian, I think you’ll find a lot more success changing the perspective of your words. Turn your ‘Me’ and your ‘I’ into ‘You’. Doing so allows more people to truly resonate with what you’re sharing and understand the message your’e trying to convey.
In the process of writing a letter to yourself people will read the letter and feel as though you’re writing it to them.. That’s how you learn who feels the same was a you. That’s how you truly connect with people.
Don’t change the subject of your content, just consider changing the way that you write it.
As with all advice given out on this blog, please take everything with a grain of salt. If you like the advice, consider using it. If you don’t, then just ignore it!
Blogging is not a one size fits all activity. What works for someone may not work for someone else.
I provide this information on my blog as a means to inform and to provide a new perspective on things. I speak from experience, but I also understand that what works for some doesn’t work for all. So please do not take these words as the ‘only way’.