Blogging 104: Turn you ‘Me’ and ‘I’ into ‘You’.

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Who is going to search for this?

It’s a simple question, one that I think a lot of bloggers overlook. Bloggers want to write something that resonates with others, and quite often could, but they write it in a manner that makes the content only applicable to them, and perhaps a select few with the keen understanding of their personal experiences.

If you really want your words to resonate with others, if you really want to market your blog, ask yourself who is going to search for this content?

People search WordPress and Google to ask questions, to find information that they don’t yet have and to find people, places or organizations they feel most align with them, their life and their views.

So how do you write content you’re passionate about whilst writing it to a potential audience that you’ve not yet met? Turn your ‘me’ or ‘I’ into ‘You’. Pretend that you’re writing a letter to yourself. Actually, if you want to write a letter to yourself, that’s an easy step that you could take to increase your reach and allow more people to find your words.

To explain this, I’ll use my post from yesterday as an example.

My thoughts: I don’t fit in with my family. I don’t agree with them and I struggle to get along with them.

My post: You are not defined by anything that your family says, does or feels.

I wrote a letter to myself, and in the process, changed my content from being something that resonated with me, to something that had the potential to resonate with a much larger audience. The messaging is still the same, I am still explaining exactly how I am feeling at that moment in time, but I’m explaining it in a way that can resonate with more than just I.

I do this because I know that I am not the only person in the world to struggle with getting along with family. I do this because I believe that if someone were to search the subject matter, they’re more likely to search “What if you don’t get along with your family?’ than they are to search ‘I don’t get along with my family.’

I hope this is making sense.

*Important note – I am not saying to change the subject matter of your content. I am saying that you should change the perspective which you write from. Don’t write: I had amazing blueberry pancakes for breakfast. Write: The most amazing blueberry pancakes you could ever eat! You’re still writing about what you’re passionate about, but now you’re writing it in a manner that is more likely for people to search.

There are some people in this world who can write a journal and command attention with simple words. They can write me, me, me, me, me and people will hang off every word that they say. But, for the most part, unless your last name is Kardashian, I think you’ll find a lot more success changing the perspective of your words. Turn your ‘Me’ and your ‘I’ into ‘You’. Doing so allows more people to truly resonate with what you’re sharing and understand the message your’e trying to convey.

In the process of writing a letter to yourself people will read the letter and feel as though you’re writing it to them.. That’s how you learn who feels the same was a you. That’s how you truly connect with people.

Don’t change the subject of your content, just consider changing the way that you write it.

As with all advice given out on this blog, please take everything with a grain of salt. If you like the advice, consider using it. If you don’t, then just ignore it!

Blogging is not a one size fits all activity. What works for someone may not work for someone else.

I provide this information on my blog as a means to inform and to provide a new perspective on things. I speak from experience, but I also understand that what works for some doesn’t work for all. So please do not take these words as the ‘only way’.

41 thoughts on “Blogging 104: Turn you ‘Me’ and ‘I’ into ‘You’.

    1. There’s absolutely nothing wrong with writing ‘I’ in your posts, it’s just important to remember that if you’re hoping for mass appeal then you can reach more people with a ‘You’!

      Liked by 1 person

    1. There’s nothing wrong with writing ‘I’ or ‘Me’ in your posts, my point was just to say if you want to reach more people, perhaps starting trying to incorporate more ‘You’ into your posts instead!

      Liked by 1 person

    1. Canmore is one of my favourite places on earth. Did you happen to get to the Grizzly Paw Pub? Best place in town for food and drinks! Incredible ownership too. I will have to check out your blog and see your thoughts on Canmore!


  1. Hey I agree with you but you know what I sometimes feel that I may be showing off or thinking myself to be someone special…so I just turn back to using I or me.
    But loved to know that you also advice the same thing. Thanks.


  2. A really interesting way of looking at it. I can see how that might work, however I can also see another angle where, take your blueberry muffins example, it’s like being a fly in the wall in someone else’s mind when they make it so personal rather than a more distant cooking magazine article. I wonder how you’d put “Today was the worst day ever until I tasted the most delicious blueberry muffins that placed me right back at my Grandmother’s warm kitchen table. Nobody could cook blueberry muffins like she did, every mouthful was complete comfort, food for the soul. Immediately my mood lifted and I felt not only nourished in my body but strengthened in my spirit too, like a visit to my grandparents, home. I always came away from them feeling like life will be okay again, and this blueberry muffin reminder did exactly that”….
    Okay I made the whole thing up obviously, but sometimes you feel like you’ve sat there and tasted it yourself, and felt the emotions. You can even come away feeling your spirits lift too! I wonder if you make it more generic and distant whether you might lose that personal journey? Just a thought. Other than that, I totally get what you’re saying and will probably notice it a lot more now!

    Liked by 1 person

    1. I think it really depends on how you look at it. There is definitely a bonus to the perspective that you share.

      In my person opinion, a share from that perspective is great if you’ve already good a good audience – people who understand you and who want to read. But, if you’re struggling to gain an audience, speaking from that perspective might cause struggle connecting with people.

      It’s definitely an intriguing and enticing way to write, but I think a lot of people would fail to connect with your grandmother’s kitchen table, unless they previously know you or have an investment in you and your grandmother. If you’ve got a connection with someone – could they hang off every word of your muffin story? Totally.


  3. Maybe you could write: “when you’ve had the worst day ever it could turn around instantly if you taste the most delicious blueberry muffins that place you right back at a special memory. Maybe back at grandmother’s warm kitchen table. If nobody could cook like your grandmother did, every mouthful would likely be complete comfort food, food for the soul. The impact could immediately lift your mood so you feel not only nourished in your body but strengthened in tour spirit too, like a visit to your grandparents’ home. If you always came away from then feeling like life will be okay again then this blueberry muffin reminder will do exactly that…”

    Which would you say reads better? It’s hard to say. I can’t actually tell!!

    Liked by 1 person

    1. I think both are well written. I think it’s just a matter of which perspective you’d prefer to write from. There’s nothing wrong with writing ‘I’ or ‘Me’, some people really like this. Some people really want to know about my special memories of my grandma’s delicious baking. I think it’s all in who you’re trying to entice. That personal connection does work in some instances. It does work in a lot of instances.

      Think of the commercials in your life that really appeal to you. Are they talking about you, or them? The types of commercials that I often remember are commercials like those for Foldgers coffe – ‘The best part of waking up is Foldgers in your cup!’ and Ikea – ‘Your beautiful possibilities in store’.

      I guess it’s just a suggestion. Not the be all to end all. You know what I mean? You’re right. You’re absolutely right. It’s just a matter of what people choose to do with their own blogs.


      1. I suppose when I read something, be it a personal story or a general advert, I fit it into my one schema and can draw on past experiences, hoped and longings to do that. I would need to have a grandmother or a table to link the comfort of home baking or visiting someone and getting a special drink, or maybe sharing a garden together, anything. I hadn’t noticed the use of ‘I’ or ‘you’ because if it doesn’t fit, it doesn’t fit! And if it rings a bell then you’ve got my attention.

        I don’t feel strongly about it either way, just thought it was interesting and worthy of discussion! And I suspect I’ll pay more attention to it now, since reading your post 😂


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