I know that I ramble a lot, so I am going to try to keep this brief.
First and foremost, if anyone doesn’t know, Search Engine Optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.
In layman’s terms – SEO is trying to make your webpage appear at, or near the top, of google, bing, duckduckgo, etc… when people search certain terms.
SEO without an established blog and brand is a waste of your time.
Well, the idea of SEO is ranking your blog/website high on search engines so that when people search certain terms, your blog/website is one of the first things that they see. It’s the idea of gaining raw, organic traffic to your site.
But, and this is a big but, if your brand and blog are not established, what’s the point of ranking at the top of search engines? Heaven knows, if you actually write something that goes viral, without an established brand for your blog, people are going to accidentally stumble on your page, read only the searched term and leave.
Now, if you’re thinking ‘hey, at least I got that traffic!’ I would strongly recommend you readjust your thinking. Successful blogging involves building a community. You want readers to find your blog, read your blog, fall in love with your blog and want to come back. You want them to hit that follow button, like your posts, or submit their email address for subscriptions. Why? Because this is blog growth.
If you write something that does happen to go viral, you want people to read it and to want to come back. If your blog isn’t established, what are people coming back for?
I see a lot of bloggers feel the desire to jump on the SEO bandwagon right away. As much as I hate the statement, you really ought to learn to walk before you can run.
Build that blog. Create that community and that space which you’re damn proud of. Make it a place for people to come, fall in love with you, what you share and who you are. Make it yours. Design a layout. Talk about your passions. Make a safe space for thoughts, hopes and dreams, and everything that you love to write about.
Picture it like you’re building a house. Jumping on the SEO bandwagon before your blog and brand are built is like moving into your master bedroom when the roof hasn’t been put on the house.
SEO is a great tool, when you’re established. And when you’re established, it’s something that you’ll find a great deal of fulfillment in learning and trying to master. But, until you’re established with your blog, any of your posts ranking highly on search engines will likely garner only temporary attention. A day or two of a lot of a traffic might be exciting in theory, but in reality, it’ll show a fatal flaw in your blogging structure in that, you’ll be failing to keep any of that traffic as a piece to your community.
I’m not saying don’t ever establish SEO for your blog, I’m just saying that there are more important steps to establish first.
Build the blog (people will find you from WordPress during the process) then invite the people from the interwebs.