Things your WordPress Analytics can teach you.

We’ve all seen these statistics before. Every blog on WordPress has them. But what are they? What do they mean? How do we use them? Why should we use them?

Analytics are one of the easiest, and best things you can use for improving your blog’s function, reach and usability. And WordPress just gives them to you, for free. Since they’re there, you might as well use them.

I have touched on each of these things before. But, I’m doing a refresher since my blog was much smaller last time I spoke of these subjects.

WHERE DOES YOUR AUDIENCE COME FROM?

Using the #MillennialLifeCrisis blog statistics for example, you can see that the bulk of my audience, far and above views from any other country, comes from the United States.

Why does this matter?

Well, if the majority of your audience is coming to you from a certain country, and you’re looking to have your posts seen by as many people as possible, it might be a smart move to strategically plan posts to go up at peak hours of applicable time zones.

Again, using my blog as an example, #MillennialLifeCrisis posts are scheduled with the American time zones in mind because Americans are the largest audience that I have. While I do get a lot of views from the United Kingdom, it would make less sense to post content around Greenwich Mean Time (The UK) because I’ll be missing out on having my post at the top of feeds for my largest audience (Americans) when they sign into WordPress.

Now this is just an example of my blog. Take a look at your stats! Maybe you’re in the UK and the bulk of your audience is in the United States. If that were the case, it might be something to consider posting your content during the peak viewing times for Americans.

WHEN ARE THE MOST PEOPLE VIEWING YOUR BLOG?

Under insights you can find this statistic. What it tells you is what day of the week the most people visit your blog and what hour of the day the most people visit your blog.

If you’re someone who posts once per week, then go into insights, find this day and time and schedule your posts around this day and time. Why? Because if this is the time when the most people are viewing your blog during the span of one hour, why not optimize that specific time by giving them a new post to read each week at this time?

WHAT TAGS AND CATEGORIES ARE MOST VALUABLE?

I know that I’ve said this before, so I apologize if I sound like I’m sending the same message time after time after time, but tags and categories are integral to blog growth. Not only that but they’re also one of the easiest ways to help people find your content.

Properly categorizing and tagging your posts allow them to come up when people search subjects on WordPress. Perhaps a travel blogger wants to find more travel bloggers to follow, if they type “Travel” into the search bar and your post has been categorized as “Travel” then it’s going to come up in the listings.

Now, where categories and tags can really benefit you is knowing that not all categories and tags are as valuable as others. Using #MillennialLifeCrisis stats as an example (screenshot above), you can see that ‘Millennial’ and ‘Blogging’ as tags are much more valuable towards drawing in views than ‘Writing’ and ‘Job Hunting’ have been. Does that mean that it’s a bad idea to use ‘Writing’ and ‘Job Hunting’? No, not at all. It just means that strategically tagging your posts can allow your posts to be seen more by other WordPress users.

If you’re post is filled with writing and you want to tag it as ‘Writing’ then do so. But, if you’re a millennial then please also consider tagging it ‘Millennial’ to allow it to be seen that many more times.

If you go into your Insights and find that some of your tags and categories have been a lot more valuable than others, remember that when you’re composing your content so that you can strategically categorize and tag content.

42 thoughts on “Things your WordPress Analytics can teach you.

    1. It’s worth noting that you can schedule posts.

      So, the next time that you write a post, instead of hitting publish to publish it immediately, schedule it. Whether it winds up going live while you’re sleeping, or even if it’s late at night (honestly, I’m not too sure of the time difference) if you can schedule it for 9 am Eastern Standard Time (New York), you’ll hit the majority of your American audience.

      You still wrote it when was convenient for you. You’ve just scheduled it to when the most people will see it!

      Like

  1. Girl you are so kind and patient to share this information with us! If I could give a Blogger of the Year award, you’d get it! 🏆 Since I am a millennial, I’d like to use that tag as well on some posts.. I never even thought about it! Thank you again:)

    Liked by 2 people

  2. Great tips – thanks! I was just thinking that I really need to find a better way to tag my posts. I have several hundred posts with even more tags. Would you recommend my going back and re-tagging my posts so they reach a farther audience? Interestingly, the time of my most views is Friday at 6pm (EST). I’m in the U.S. and so are most of my followers so that indicates to me that most Americans may be reading my blog after they no longer have to worry about work (lol). But I also have quite a significant amount of followers from Australia, India, and the U.K. as well. Do you have any additional tips for tags or timing of posts?

    Liked by 1 person

    1. Don’t go back and retag all of your posts. Honestly, that would take you a year and a half and retagging wouldn’t give you that much of a benefit from doing so.

      I would say that if you want to try retagging posts to see if it helps, you should retag 2 or 3 of your most popular posts and then measure over a two week period if that does anything.

      Moving forward, definitely be more cognizant of the tags that you’re choosing, but don’t go retag 100+ posts. That would take you FOREVER and I reckon that you wouldn’t see the benefit compared to the cost of the time you’re taking.

      I would say with respect to time zones, you have to judge that based on what you believe is best for you. The UK and India and Australia crosses a lot of different time zones .So you have to determine what’s the best option for you. You have to determine what you will find the most value in.

      Like

  3. V., definitely taking your advice! I have to admit I never even really used the insights before, I just saw it as the page with the calendars :-|. I would look at the stats, but now I see the full spectrum of how the page is functioning. You are very in-tune, can’t express my admiration enough.

    Liked by 1 person

    1. Well I hope now that you see there are aspects to the analytics that can help you, the potential you have is limitless! Thanks for your note. Always glad to hear that someone likes what I have to say! lol

      Liked by 1 person

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