We’ve all seen these statistics before. Every blog on WordPress has them. But what are they? What do they mean? How do we use them? Why should we use them?
Analytics are one of the easiest, and best things you can use for improving your blog’s function, reach and usability. And WordPress just gives them to you, for free. Since they’re there, you might as well use them.
I have touched on each of these things before. But, I’m doing a refresher since my blog was much smaller last time I spoke of these subjects.
WHERE DOES YOUR AUDIENCE COME FROM?
Using the #MillennialLifeCrisis blog statistics for example, you can see that the bulk of my audience, far and above views from any other country, comes from the United States.
Why does this matter?
Well, if the majority of your audience is coming to you from a certain country, and you’re looking to have your posts seen by as many people as possible, it might be a smart move to strategically plan posts to go up at peak hours of applicable time zones.
Again, using my blog as an example, #MillennialLifeCrisis posts are scheduled with the American time zones in mind because Americans are the largest audience that I have. While I do get a lot of views from the United Kingdom, it would make less sense to post content around Greenwich Mean Time (The UK) because I’ll be missing out on having my post at the top of feeds for my largest audience (Americans) when they sign into WordPress.
Now this is just an example of my blog. Take a look at your stats! Maybe you’re in the UK and the bulk of your audience is in the United States. If that were the case, it might be something to consider posting your content during the peak viewing times for Americans.
WHEN ARE THE MOST PEOPLE VIEWING YOUR BLOG?
Under insights you can find this statistic. What it tells you is what day of the week the most people visit your blog and what hour of the day the most people visit your blog.
If you’re someone who posts once per week, then go into insights, find this day and time and schedule your posts around this day and time. Why? Because if this is the time when the most people are viewing your blog during the span of one hour, why not optimize that specific time by giving them a new post to read each week at this time?
WHAT TAGS AND CATEGORIES ARE MOST VALUABLE?
I know that I’ve said this before, so I apologize if I sound like I’m sending the same message time after time after time, but tags and categories are integral to blog growth. Not only that but they’re also one of the easiest ways to help people find your content.
Properly categorizing and tagging your posts allow them to come up when people search subjects on WordPress. Perhaps a travel blogger wants to find more travel bloggers to follow, if they type “Travel” into the search bar and your post has been categorized as “Travel” then it’s going to come up in the listings.
Now, where categories and tags can really benefit you is knowing that not all categories and tags are as valuable as others. Using #MillennialLifeCrisis stats as an example (screenshot above), you can see that ‘Millennial’ and ‘Blogging’ as tags are much more valuable towards drawing in views than ‘Writing’ and ‘Job Hunting’ have been. Does that mean that it’s a bad idea to use ‘Writing’ and ‘Job Hunting’? No, not at all. It just means that strategically tagging your posts can allow your posts to be seen more by other WordPress users.
If you’re post is filled with writing and you want to tag it as ‘Writing’ then do so. But, if you’re a millennial then please also consider tagging it ‘Millennial’ to allow it to be seen that many more times.
If you go into your Insights and find that some of your tags and categories have been a lot more valuable than others, remember that when you’re composing your content so that you can strategically categorize and tag content.