I LOVE ANALYTICS.

What can your analytics teach you? What should your analytics teach you? If you have a blog, or any form of social media, you have access to analytics. Do you use them?

346 people have visited my blog today from 53 countries and territories around the world. How cool is that? People from all over the world have found my blog, my words, my little corner of the internet.

3,321 people have viewed my published tweets.

1,106 people have viewed my Instagram page.

18 people found my blog through search engine results.

6 people found my blog from Facebook. And I don’t even have a Facebook account.

I don’t say this to brag, I say this because analytics fascinate me. I love tracking visitors, hits, interactions, popularity (or lack thereof depending on the post) and reach.

I use my analytics to determine what the best time of day is to post something, as well, what the best day of the week is to post something. I also use my analytics to determine what topics will garner more hits, and what topics won’t really resonate with my community. Also, on that note, I use my analytics to understand my community.

Why?

An estimated 40% of the people who read #MillennialLifeCrisis are Gen X-ers. That’s right, the largest group of people who read this blog are not even Millennials. That tells me that these things that I’ve felt alienated me for so long now are in fact, not generational, but more so just the overall human condition.

Quite often I’m asked different variations of ‘what’s your secret? How’d you get so many followers?’ What’s my secret? I don’t keep secrets. I use analytics. I’ve been using them since I worked in corporate settings and I can say without a doubt, that if you’re looking to grow an audience for your personal blog, analytics are going to play a major factor in your success, or lack thereof.

How many people viewed your blog today? What countries did they come from? What did you do as a measure to help convince them to return to your blog? How can you use your analytics to your favour?

Here, I’ll give you an example:

Let’s pretend that you live in London, England. Now, upon reading the base analytics that WordPress provides to EVERY user (regardless of if your account is free or paid), you notice that far and above anywhere else, the majority of your audience is from the United States. If you want the most people possible to see your post, I do not recommend hitting publish at 9:00 AM Greenwhich Mean Time. Why? Because for the majority of your audience, that’s the middle of the night and they’re asleep. Instead, I recommend you schedule your post to be published at 9:00 AM Eastern Standard Time. Your post will be top of feed for all of your American audience to see, and you stand a much higher chance of having farther reach.

If you’e blogging for a hobby and you don’t care how many hits/visitors your blog gets, analytics probably won’t matter to you. But, if you want to build a community, your analytics can be one of your best assets. They will tell you what you’re doing wrong, what you’re doing right and how to improve upon all of it.

I still post what I want when I want. But, I also know that if I do something like… posting this after 7:00 PM Pacific Standard Time, it’s going to get far less hits than had I gotten by butt in gear and posted this 10 hours ago.

That is how I use, or don’t use, analytics in my favour. Whether I post it at the optimal time or not, I’m still going to track visitors, hits, interaction. Why? Because I’m a nerd who loves data. Because I believe in the value of analytics. Because this blog is my pride and joy and I really appreciate knowing all that I can about it.

So what do your analytics teach you? How can you use that information to your favour?


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52 thoughts on “I LOVE ANALYTICS.

  1. Great post, Vee. I’m much more aware of my analytics now. I love seeing all the countries my readers are from. I’m making changes going forward based on the popularity of my posts. Thank you with all the help with these things.

    Liked by 2 people

    1. With you aiming to share your work through your blog, I hope that you make full use of analytics to help with your promotion. If you ever have any questions, just let me know! I will definitely help if I ever can.

      Liked by 2 people

  2. You may not have a Facebook account, but my, and other bloggers, re-blogs of your posts show up on our Facebook accounts if they are linked to our blogs like mine is.

    I’m a Baby Boomer or Gen X, depending on what chart you choose to use. Most charts have me as a Baby Boomer, but a few throw my birth year into Gen X. Didn’t realize how many charts were out there until I took my grad business degree.

    Liked by 2 people

    1. That’s a good point about Reblogs, I hadn’t thought of it like that before. I just presumed that some kind soul was posting something I wrote to their Facebook. But, if someone has their Facebook account connected, it could be happening automatically! Thank you for pointing out a glaring option that I hadn’t yet thought of.

      As for the birth charts – I agree. Everywhere you look there seems to be different opinions. There’s ‘cusp years’. Me I fall right in the middle of Millennials, but for those people on the high or low ends, it’s easy to get grouped in both categories depending on where you source from.

      Liked by 2 people

  3. A lot of blogs are difficult to comment on. Your blog is fairly easy to comment on. That is part of your success. Many times one is in total sympathy with the battles individuals are fighting but just echoing back to individuals to keep on doing what individuals are already are doing seems inadequate. To say for example ‘keep on fighting’ after individuals say they are going to ‘keep on fighting’ rings hollow where, of course, ‘keep on fighting’ is very frequently the right answer. You also frequently respond positively to encouragements in regards to posts you make which makes posting encouragements to posts that you make seem helpful. Your blog is not completely driven by analytics.

    Liked by 2 people

    1. Well thank you so much for saying this!

      Often I feel like I don’t deserve the attention this blog does get. I’m grateful for it, but I always feel bad… wondering if I’m just taking/wasting the time of people who read this blog. You’re right, my blog isn’t completely driven by analytics. I do love them, but I’m still going to post what I want to post, even if it’s a dud, or even if it’s late at night and not many will see it. Because at the end of the day, you have to do what makes you happy and fulfilled with your platform, right? That’s what I think anyways. Analytics are a great tool, but definitely not the only tool!

      Liked by 1 person

    1. It is interesting! I hope you look into it some more. There are plenty of resources out there, and you know what – when you learn it yourself it means so much more to you that you grasp the knowledge you have. I don’t know about you but I love when I get to say I’m self-taught in something.

      Liked by 1 person

  4. I like your post! It is very informative in an area of importance to all bloggers – whether to small or great amount is mainly determined by the purpose of the blog. I admire your understanding of the analytics. I understand a lot of it, but not nearly as much as you have noted in this post. Thank You for sharing and encouraging bloggers to learn more about the analytics made available to them. Have a Blessed Day!

    Liked by 2 people

    1. Thank you so much for this comment. Hopefully you make great use out of the analytics that you do understand, and if there’s anything you ever don’t understand, please feel free to ask.

      Liked by 1 person

  5. Im not analytic savvy…yet. I am trying to learn more about it day by day to improve upon what I am already doing. I find it easier to map my Pinterest analytics then my WordPress though. I’d like to delve more into them, I think it would help in the long term plus I’d like to start up my YouTube channel (this year preferably) and analytics are a huge part of that. Thank you for touching on the topic!

    Liked by 1 person

    1. YouTube has so many wonderful analytics for you to make use of when you start your channel! That’s going to be a really exciting jump for to you to expand from blogging into YouTube as well!

      Liked by 1 person

      1. I know! I’m excited for that jump too because I know that at some point things will get slow on my blog and I’ll be able to have more then one platform to drive traffic to. I think many People look at blogs and YouTube as a quick money maker, I see it as a fun business investment that I can learn from.

        Liked by 1 person

    1. If you’re on a desktop on the left hand menu there’s a button that says ‘More’, click on that and then click ‘Analytics’. Then you can turn on analytics and twitter tracks EVERYTHING for you.

      Like

  6. I am still learning to understand Analytics and probably should invest in programs that can tell me more with greater data. Even the basics offer a lot, regardless. I like to keep track of this stuff, it is really fascinating. I haven’t quite figured out how to truly use it in my favor just yet, aside from timing of posts. Definitely lots to be gained here though!

    Liked by 1 person

  7. One thing I notice is how much of a difference it makes for me to look at other blogs and leave comments. I don’t have time to do it every day, besides keeping track of my top blogs, but when I can get around a little more and read more blogs it definitely translates into more hits for my blog. It’s quite rewarding to know that those hits are coming from concrete actions, and aren’t just random. Also, while the majority of my hits come from the U.S, the people who are most engaged on my blog are from everywhere else. Visits from the U.S fluctuate wildly, but the hits I get from New Zealand, while not as numerous, are quite consistent. Interesting.

    Liked by 1 person

      1. I like to think part of it is that my biting sense of humor jives with the folks in down under regions. I also post pretty late at night because it fits with my schedule, which probably optimizes my posts for New Zealand. Happy accident, I’m not complaining.

        Like

  8. I never even thought to publish my posts based on where my biggest audience are. That makes an awful lot of sense, and also answers my question about why analytics is so useful in blogging.
    Thanks for a wonderful post!

    Liked by 1 person

    1. Hey, thank you for stopping by and reading. Yeah, when you stop and think about it, you’re going to want your posts to go live, if you can, for when the most people are online to see it at the top of their feed! Give it a try, see if it helps at all. 🙂

      Liked by 1 person

      1. fourfoxsakeblog, when using the app I have to also select the date and time I want it published, or it will sneakily try to default to the time I wrote the draft, without me noticing…!!

        Liked by 1 person

      2. Yeah, I’ve definitely had that happen too. When I put a post in drafts, and then it publishes as when I put it in drafts several days ago… that’s annoying!

        Liked by 1 person

      3. It just might! You’ll have to check when it goes live, to see if the increased audience being online helps the post!

        Like

  9. Such a great post. Analytics is a tool many of us know we should use but not sure how or why. You made it so much clearer. I am still learning the different kind of info I can get out of it, the changes I made due to what I learned on analytics always have an impact.

    Liked by 1 person

  10. Hmmm. When you say analytics do you mean the basic WordPress stats? Because mine don’t show times, only dates. But being a Brit the vast majority of my views are from the UK, yet I schedule some posts to go live after midnight, mainly because I prefer to post once a day and that spreads it out (otherwise it’d be 3 posts in one day and then none for half a week…)

    Like

    1. WordPress States are a form of Analytics. You can also use Google Ads and other services. Your stats do show times, if you click on “Insights” it tells every single account, free or paid, what your most popular day of the week is and what your most popular hour of each day is.

      When I spoke of timing in my example about being in the UK and having an American audience, I was speaking from a common sense aspect. If you schedule your post for 9 am in London, by the time the American audience wakes up, your post might be so far down their feed that they’ll never see it. And, if you’re tagging/categorizing your posts, you’re completely missing the American audience all together.

      No one has to schedule posts, it was just meant to be in a suggestion more than anything. It’s tips and tricks like audience oriented scheduling that they use in the industry.

      Like

      1. With the insights it seems to log one date and time where a visitor looked at almost every post I’ve every written(!) so that date and time has been my peak date and time for the last 4 months and has been unchanged (until someone else comes along and reads almost every single post again, and then the stats with record that as the new popular date and time.
        Obviously you can imagine I find this is misleading and not a true reflection on what happens on a daily – or even a weekly – basis!
        When I click on the yearly stars for both 2019 and 2020 the UK hits are almost double the US in both years, so I’m amazed that we’re told the US are the biggest audience, though I’m thinking I must be a minority here (you always get one awkward customer!) 😋

        Liked by 1 person

      2. I’ll use my insights for example – right now mine says “Monday” and “12:00” pm. So when I look back at my stats, Monday of last week was the day the most people viewed my blog. As for 12:00, that tends to be the hour of the day, each day, that the most people visit my blog each day every day. Which to me, makes sense, because that’s my time zone, lunch hour… when people bust out their phones and whatnot and browse the internet. My insights give different times every week. Usually it’s around the lunch hour (11 or 12 or 1) – but the most popular day changes each week depending on the posts I put out.

        As for your UK audience being larger, what I wrote in the post was just an example – as I’ve heard that some people have a larger American audience than their UK locals. That’s not true for everyone and that wasn’t meant to say your American audience is larger. It was just providing an example of how to read your data. If you have a local audience that’s larger than Americans, then do post in times best for your UK audience. My example in my post was just meant to be an example. I have a friend in Birmingham who has 15,000 hits from the USA and only 2,000 hits from the UK. So for him, it makes more sense to schedule US time zones. But if your major hits come from the UK, then it makes more sense for you to schedule during UK times.

        Like

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