Over the past fifteen months I’ve seen a lot of really good bloggers up and quit. They stop coming online, or they delete their pages all together. People come and people go, that’s a fact of life. But burnout, is that avoidable? What causes burnout? What causes people to go so quickly? Even the promising bloggers, they say hasta-la-vista faster than anyone could say ‘please don’t give up’. Why?
People think blogging is easy. Too many people believe that maintaining a successful blog is simple. Too many people believe that all they have to do is hit publish and people will like/love/leave comments and subscribe. Over the night thousands of people will magically find their blog and they’ll be such a hit that people will hang off every word they say.
People take personal offense when expectation doesn’t meet reality. Far too many people will bitch and moan if they don’t get the number of comments on their post that they think they deserve. Instead of taking the opportunity to share, and be grateful for the opportunity to share, people will get angry if their post doesn’t get enough attention. This can lead to blogging burnout quite quickly. Anyone looking for, hoping for or seeking attention and gratification from others in what they post will likely always be disappointed with the results, no matter if it was five people who viewed or 5,000.
People lack the work-ethic needed to run a successful blog. In a world more connected than ever before, people seek content from online sources 24 hours a day, seven days per week. Anyone who runs a successful blog knows that they need to put time and effort into the posts they’re making and the content they’re sharing. Showing up every now and again to share something and expect a reaction is naive. A dedicated reader wants to come back to a blog and find something new to discover. If any potential reader has to come back again and again and again in hopes of finding something new, they’re going to give up quickly. If they give up quickly, the blogger tends to give up shortly thereafter.
People try too hard to be ‘trendy’. Just because something is being talked about on the internet does not mean that it’s going to bring any more traffic to a blog by speaking about it. A blog should be a reflection of the person composing it, not a reflection of trending topics from week to week to week.
People put too much money into their blog, assuming that monetary investment will equal success. Between premium/buisness accounts, custom layouts, custom logos, social media advertisements, google advertisements, taking blogging courses and son on and so forth, there are plenty of ways to spend plenty of money on a blog. That being said, spending money on a blog does not mean that blog is going to be successful. Spending money on a blog is a lot like spending money on a gym membership. No one would purchase a gym membership and assume that the simple act of having that membership means they will get six-pack abs, yet people will purchase all the bells and whistles for their account and assume that means their blog will make the money immediately. Unfortunately, life isn’t full of quick fixes.
What are some tips, tricks and tools that you use to avoid blogging burnout? Have you ever suffered blogging burnout? What brought you back? Also, do you have any blogs that you absolutely loved reading which the blog owner quit blogging? What do you think stopped them from returning to their blog?
From analytics to photo editing, writers block to blogging basics, all of the tips, tricks and suggestions that I provide with respect to growing your blog and social media presence online can be found by clicking here >
Please take any and all tips, tricks and suggestions that you read on this blog, and beyond, with a grain of salt. Blogging is not a one size fits all journey, so take what works for you and leave what doesn’t.
Sending successful thoughts your direction!