Do you want to use your blog to sell products or services? Perhaps you already do? Have you had much success with the products or services that you’re selling? Perhaps it could be better?
If there’s a saying that’s applicable to sales… pretty much across the board, it’s that ‘things can always be better’. There can always be more sales. There can always be more customers. There can always be more value.
Hold onto that word.
The primary error that most people make when it comes to sales is that they believe they’re selling a product or service. They’re not.
Sales is about fixing problems. Sales is about providing value. Sales is about creating a need for something that people didn’t even realize existed. Sales is not about shoving a deal down people’s throats.
Listen… when people buy cars, they’re not buying a car to have a car. They’re buying a car for transportation. They’re buying a car to save time. They’re buying a car that has room to carry all of their kids, soccer equipment, furniture and tools in one trip. They’re not buying a car because someone told them to. They’re buying a car because they need a car. They’ve determined that the car provides them value.
Does everyone need a car? No. Does everyone need what you’re selling on your blog? No. To those that do need what is being sold on your blog, what have you done to show them value? I ask not to offend, but out of genuine curiosity. Are you just leaving a link there and hoping for clicks? Are you trying to guilt people into purchasing? Are you showing them the value provided through purchasing your product and the problems that it will solve when they do?
Think of it this way: you could sell consulting services or you could provide prosperous futures. You could sell your book or you could provide a page turning cure for quarantine boredom. You could sell t-shirts or you could start new fashion trends.
Successful sales provide value beyond the good or service. This is because those selling are aware that people aren’t buying an item, they’re buying their own personal solutions. You can throw all of the discounts and special deals to the universe as possible, but if the value isn’t communicated, the message won’t register.
I love seeing bloggers succeed. I love seeing bloggers find their passions, build visions for their platforms and accomplish their desires. I love seeing bloggers selling their personal goods and services because I believe in the power of the entrepreneurial spirit. That being said, nothing pisses me off more than seeing “50% off! Today only!” on someone’s platform. 50% off of something that I don’t need is still something that I don’t need.
Instead of focusing on the deals, discounts, flashy pitches and shiny packages, ask yourself how many people need what you’re selling. Ask yourself if they know they need what you’re selling. I want you to make sales, so I want you to remember that 50% off of something they don’t need is still something they don’t need.
Can your poetry help anxiety sufferers? Can your graphic design help with Pinterest metrics? Can your book instill a sense of wonder and adventure within readers? Can your consulting help someone find their passions, financial freedom and hope for the future?
If you’re selling on your blog already, I strongly encourage you to reassess your sales tactics. Even if you’ve made sales, there’s always room for improvement. And, if you’re not selling yet but you’re considering it, I strongly encourage you to asses what values you can provide with the products or services you’re looking to sell. Quite often people aren’t even aware of the problems they have. They aren’t aware of the solutions that could be available to them because they’re so used to living with what is instead of what could be.
Show your audience what could be. Make those sales matter. It’s more than just money. It’s people. It’s passion. It’s relationships. It’s entrepreneurial spirit that knows your value and provides it through your offerings. Discounts don’t matter. Solutions do.