On blogs, on vlogs, on podcasts, YouTube, social media and beyond, these are some of the subjects I predict will see exponential growth in popularity throughout 2021.
With the world still deep in the throws of this pandemic, tens (if not hundreds) of millions out of work and a lot of those still working truly struggling with their finances, I predict we will see a shift in the digital paradigms away from ‘hauls’ and frivolous spending, towards budgeting.
What is a budget? How do you budget? What’s an appropriate budget for a single person, or a couple, or a family? While it might seem like second nature, it definitely doesn’t take the importance in the high-school curriculum that Pythagoras Theorem did. I predict people are going to be using the resources they still do have to research how to make better use of their money going forward.
Where does one go to get budgeting advice when they cannot afford the fees of a financial advisor? The world wide web.
COOKING/MEAL PREP/ELIMINATING FOOD WASTE
Food prices are going up in 2021. In a lot of places they have already begun to rise. $100, or whatever you spend on your budget, isn’t going to stretch as far as it used to.
I predict people will, in droves, be searching advice of how to meal prep, how to cook and eat from home (rather than going out) and how to eliminate food waste. Gone are the days in which purchasing a $5 salad kit only to have it go bad in your fridge over two-three weeks is acceptable. People will be doing all that they can to eat the food that they purchase and get as much food as they can for as little as they can (how to shop sales).
PREGNANCY/BABY RELATED CONTENT
The pandemic baby boom has already started, and will only continue to grow as quarantine babies are brought into this world.
I’ve already seen a lot of these moms sharing their stories on various digital platforms. From what they need for pregnancy to what they need for baby. From how they adjust to being a parent to what it’s like giving birth in a world that’s anything but stable, the mom content is going to grow in popularity over the next year. Moms will search other moms. Prospective parents will search moms. Random people will find moms and stay for the fascination aspect.
RECOVERY RELATED CONTENT
Another topic that will be popular due to a direct result of the pandemic and how it’s affected people. Yes, people struggled with drugs, alcohol and other substances prior to 2020, but 2020 made it just that much worse for a lot of people. As said people come to grips with their reality of addiction and try to find recovery, I do believe they will search for positive reinforcement and someone who understands what they’re going through.
Recovery. Healing. Acceptance. Rock bottom. Mental Health. These subjects all sort of… intertwine. I see 2021 being a big year for all of them in the digital sphere.
I don’t quite fully understand why this one has picked up so much steam so quickly, but it has. Gone are the days of investing being owned by the fiscally well-off, responsible, nearly a grandma/grandpa group. The promotion of investing from any age is taking hold. Simple blogs nurturing knowledge about penny stocks are garnering hundreds of thousands of views per week. Teenagers are becoming millionaires and convincing other’s to do it as well. I truly believe more people will seek out investing as their side-hustle, and if they do well enough, their primary hustle. (It’s worth noting it’s more of a rarity for it to become a primary hustle… in spite of what they want you to believe on the podcasts)
I’m already starting to see a shift into self-reliance and independence. I’m also seeing a shift away from ‘buy all the things’ to ‘us what you have’. I think that subjects elevated in 2021 will largely be about self-improvement. Last year everyone tie-dyed their clothing and learned how to make bread, this year they’re going to face their demons, their shortcomings and probably try to teach themselves how to play guitar.
**I need to make a mental note to come back to this post in one year’s time to see how close, or far off, I was from what turned out to be the year in trends.