It’s been a while since I’ve provided any tips/tricks or advice related to blogging, so I figured tonight’s a perfect time.
If you’re looking to expand your blog to a wider audience, to get more hits, and to have even more regular readers who continue coming back, try these two things:
The first piece of advice is to post content regularly. The easiest, most effective way to gain regular readers is to post content regularly. If someone reads your blog and is interested enough to come back, make sure there’s new content for them to see when they come back to your blog.
This doesn’t mean that you need to post daily. This means that you need to post regularly. If you want people to return to your blog, you need to be posting on a schedule. Whether you determine that’s every day, twice a week, twice a month – whatever you have time to commit to – let your audience know. If you want to post once a week, tell your audience they can come back for new posts on Mondays. If you want to post twice a month, tell your audience to come back on the first and the fifteenth. The simple act of having the schedule will create a psychological call to action for them to come back and read what you have to share.
POST REGULARLY. Whatever you’re able to commit to, do it. If you don’t, it’ll be a lot harder for you to garner the audience you so desire with your blog.
The second piece of advice that I have is to relate pop-culture and news stories to your blog content. If something happens in the news, share your take on it!
Now hear me out – a lot of people think that the best way to attract the web to their blog is through click-bait. Twitter, Instagram, Reddit and YouTube are filled with clickbait. People are trying to get attention through dishonest tactics. For some it might work in the short term. Long term, though, there’s no sustainability in trying to lie to your audience repeatedly and hoping they care for you.
How do you get people to care? Relate your content to something they care about.
For example, let’s say that you write a blog about travel. People love travel. The odds are, if you’re sharing content regularly, a certain amount of people can, and will, find your content. You’ll get decent feedback and your blog will be ‘cruisin’. But if you’re looking to expand, perhaps you share your story about a certain country. Now, let’s say that you notice the news is talking this week (right now on September 14, 2021) that the Arc De Triomph in Paris has been wrapped up. People all over the world are googling why the Arc De Triomph was wrapped up. Now would be the perfect time to share your stories and photos from the last time you visited the Arc De Triomph. Mention in your post you saw the news story about why it’s been wrapped (more for search engine crawlers then anything) and then share your content.
Your story and photos about the Arc De Triomph could/would get double, triple or five times the views if you decided to write about it/post about it this week, versus had you done it a month ago. Take advantage of what’s in the news – what people will inevitably be using Google to search for right now, in the present.
When someone gets to your blog to read about the Arc De Triomph, perhaps then and there is when they see “suggested posts” and read other posts, and you convert them to a reader. They stumbled upon you accidentally, when googling why the Arc De Triomph is wrapped, and now you get to keep them as a reader.
Both of these suggestions obviously take some time, effort and a little bit of planning. But, if properly executed, it’s an easy, free and honest way to increase traffic to your blog. You don’t need to post clickbait. You don’t need to beg for traffic on Twitter. You just need to be strategic about when you’re posting and when. Strategy is E-V-E-R-Y-T-H-I-N-G.