Lots going on in the world right now. I am entranced with the Pandora papers and will likely spend my entire Thanksgiving weekend reviewing that. But, I wanted to point out an obvious takeaway from yesterday. Instagram, Facebook and Whatsapp were all down for just over eight hours.
While I was getting really annoyed about how everyone and their dog was seemingly complaining about not having access to Instagram, I thought to myself, ‘this seems so much worse to people because of the trend that so many people use Instagram, and solely Instagram, for promotion of their business’.
So, my advice to the world, if you weren’t already doing such, DIVERSIFY.
Don’t put all your stupid eggs into the Instagram basket.
Don’t rely solely on an Instgram feed to promote yourself, or your book, MLM, art, fashion, photography or whatever else it is you share online. Why? Because when Instagram goes down, IT GOES DOWN.
The Communications directors for Facebook/Instagram actually had to take to Twitter to announce the outage and that it was being worked on. Yeah, how bout them apples?
An amazing website is a great resource you can give yourself. But beyond that, it’s always a smart idea to diversify your social media portfolio if you’re a creative sharing your work, or running a main business/side hustle. When something goes down, and it will go down, you’re not losing an entire’s day worth of promotion. And you’re definitely not losing out on potential revenue.
To state the obvious, a business should never exist solely on Instagram. Or on any single platform.
Oh, also, if you rely on Whatsapp to communicate necessary messaging to someone (yesterday there was a teacher on the news who was complaining that she couldn’t communicate with students), you should always have a backup plan. Again, you should never be reliant on one platform for a means of communicating. It’s not really that hard for a teacher to have had email addresses collected and send out a BCC listed note. Did she have the critical thinking skills necessary to collect email addresses? Guess not, considering how much she was bitching last night.