Snarky Snippet: Ding dong, the Don is GONE!

Screenshot of Don Cherry in one of the first interviews he decided to do following his ‘Stepping Down’ from Hockey Night in Canada.

Don Cherry is a problem.

Don Cherry has always been the problem.

Canada is ‘up in arms’ this week and the media is spinning it as ‘a country divided’ over the “firing” of Don Cherry. (Though personally, I’d hardly call being told to retire a firing, but that’s just me)

After going on a racist tirade on Hockey Night in Canada on November 9th, a lot of people took to the interwebs to proclaim their general disgust with him as a human being. Truth be told, this isn’t the first time he’s said shiteous things on television. He’s actually got quite a long resume of spouting horrendous remarks when he gets in front of the camera. Quite simply, I believe he’s been in his position as long as he has because he makes the network money. A lot of money. A lot more money than it has ever cost to cover his ridiculous behaviour.

Neverthless, since his “firing” Cherry has stood by his remarks Why? Because a racist never believes they do anything wrong. That is a fact. Racist people never believe they’ve done or are doing anything wrong.

Quick question: when you get fired for being a racist, where’s the first place you’re going to do an interview about your firing? None other than what’s quite possibly the most racist television show in the United States, The Tucker Carlson White Supremacist hour on Fox news!

It’s worth noting this isn’t the first time he’s spouted racist remarks on Hockey Night in Canada. In 2007 he used his national television platform to promote his belief that ‘Natives have an inferiority complex’, in 2015 again referring to Indigenous people as ‘savages’ and ‘barbarians’ for their way of life. In 1993 he asked fellow cohost ‘Ron, did you fall off a turban truck?’ when Ron McLean questioned him about the egregious remarks he was making about French Candians.

Don Cherry isn’t just a racist, though. No, his hatred for people goes much deeper. He’s also a misogynist too. With comments over the years about how women are only trying to be a part of hockey for publicity stunts, that female reporters don’t deserve the right to interview players after the game like male reporters do, claiming that women don’t bother watching hockey and all they do is ‘yap, yap, yap’ and that’s why so many of them get hit with flying pucks, or likening me (yes me) to a waitress, because I was the lone female at a table filled with men. I must’ve been there to serve them right? What else could I possibly have been doing if only men were welcome at their table?

As if being racist and a misogynist isn’t enough, Cherry is also a xenophobe, who over the years has taken ‘below-the-belt’ style jabs at people from basically every other hockey playing nation on earth. Russian’s are cheap, Swedes are wussys, Slovaks are lazy, and so on and so forth.

He’s touted fighting as a requirement of the game, frequently over the years stating there needs to be more, it needs to be tougher, more noses need to be broken and more fists need to fly. When people questioned his remarks with statistics of head injuries from fighting his simple response was that he just doesn’t care. He’s told the public that a player was weak if they took time off to recover from concussions and compared players to ‘pussys’ if they chose to wear a face mask during the game.

In case my point hasn’t become clear as of yet, Don Cherry is a problem. A problem that Sportsnet, initially, wasn’t willing to do anything about following Saturday night’s racist tirade as they merely offered the following statement:

As you can see, Sportsnet basically said ‘We know what he said was wrong, but we don’t care’. This is PR code for ‘he makes us money, so this too will blow over’.

Following enough outrage and more complaints to the Canadian Broadcast Standards Council then they could possibly record at one time, Sportsnet came out with the following statement two days later on Nov 11th.

The Don is gone! And it only took several hundred thousand people to remind Sportsnet that racists shouldn’t be given a national television platform to promote their racism for Sportsnet to do anything about it. Now that, that’s a quality television network.

THE DON IS GONE! That being said, Sportsnet doesn’t get much credit for this in my opinion. Canada gets credit for this. A desire to be a country free of racism and a country ‘better than that’, is why this racist has been asked to retire.

Where does this divisiveness come from that the media speaks of?

Well, people are arguing that he’s been fired though we’re a country that touts ourselves on freedom of speech. I’d argue that a racist can be a racist all he wants, that doesn’t mean we need to give him a national television platform to promote those views.

People are arguing that he’s ‘a symbol of the working class’. What the fuck is it with people and claiming rich, white idiots and racists are a symbol of the working class? First off, Don Cherry made more money in one (yes, one!) Saturday night broadcast than most of the working class makes all year, and secondly, I’d like to believe better of Canadians than to believe the working class is made up of racist assholes. So truthfully, if you see him as a symbol of the working class, you really ought to find a new symbol.

People are also arguing that ‘he’s not politically correct’ and that he often says the things we often feel but are too afraid to say and that shouldn’t be held against him. To that I say, if your inclination is to be a racist, then it’s probably a good thing for the Canadian public that you’re too afraid to say it. Because, again, if a racist wants to be a racist, that doesn’t mean they need a national television platform for which to promote that behaviour.

People are arguing that Don Cherry is a Canadian Icon. To that I say, I DON’T GIVE A FUCK WHO YOU ARE, THAT BEHAVIOUR IS NOT ACCEPTABLE. Whether you’re an icon or John Doe in the middle of a tirade in Aisle 11 of the grocery store in Tuktoyaktuk. Racists of the world, please remember this next time you try to push your beliefs on others. Also, please take this as a reminder that it really doesn’t matter how big or powerful you might be, or think you are, you’re not above basic human decency.

I’m one of those people who believes the moment we accept racist behaviour as a society is the moment we slide the slippery slope to being racist ourselves. And I don’t know about you, but I don’t want to be a country full of fucking racists.

It’s 2019, and if this year has taught us nothing more, it’s certainly taught us this: if you’re a shitty fucking person, you will get your just rewards.

Ding dong, the Don is gone. And Hockey Night in Canada is going to be a lot fucking better without his ignorant ego.


Snarky Snippet is a series on Filosofa’s Word and I really appreciate her writing, take and snark. It’s definite inspiration for this post, so please check out her blog here >

Also, if you’d like proof to any bit of what an ass Don Cherry is google ‘Don Cherry is a problem’ and you’ll see all sorts of news releases, youtube videos and interviews of him spewing hate and shiteous behaviour over the past thirty years.

“There’s no money in writing.”

A friend of mine said this to me the other day. I’m not really sure how I feel about it. After I was dropped from that job in July that would have seen me make decent money from writing, I’m beginning to wonder.

What are your thoughts? Is there money in writing? Can you sustain yourself in an industry that seems to be somewhat on its way out? Or will there always need to be some sort of a catch?

Throwing me a lifeline.

I’ve been going through a bit of an existential crisis lately. Turning 31, still struggling to find anything employment wise, fighting (literally physically fighting) with my family at what seems like every turn, and getting a lot of hate on this blog as of late has been causing me a lot of worry. My thin skin is shining through and it’s just crossed this barrier beyond stress to a point in which I’ve been genuinely struggling to make it through the day.

I’m really having a hard time. I’ve felt like I’ve been drowning. Slowly. Little by little. Day after day.

I’ve been living off my credit card. And, as that gets closer and closer to my limit, I get more and more afraid about what the next few months are going to entail. Last night, out of nowhere, like the Knight in Shining Armour that he is, Knight sent me money. Just because. I can’t even begin to say how much of a weight it lifted off my shoulders. It’s not that I needed the money, or that I’d ever ask him for it. It’s almost as if he just kind of… knew.

To me, it wasn’t the fact that he sent me money, it’s the fact that he knew. He knew I needed someone to extend a hand.

I’m trying to hold it together. I really am. I’m just having a harder time lately. People tell me it is because I’m coming up on a year of unemployment and I’m afraid to reach that date, though I shouldn’t be because it’s an arbitrary date… nothing more than a date on a Calendar.

I have thin skin, an anxious mind and a restless heart.

And honestly, it’s moments like last night that I remember he’s the one who’s been with me through it all. The one who’s supported me, the one who’s encouraged me, the one who’s made me feel like this awkward in-between stage of my life won’t last forever and that I will get through this. I’m so thankful for that.

I hope that everyone gets the opportunity to have a Knight in their life.

SEO without an established brand is a waste of your time.

I know that I ramble a lot, so I am going to try to keep this brief.

First and foremost, if anyone doesn’t know, Search Engine Optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. 

In layman’s terms – SEO is trying to make your webpage appear at, or near the top, of google, bing, duckduckgo, etc… when people search certain terms.


SEO without an established blog and brand is a waste of your time.

But why?

Well, the idea of SEO is ranking your blog/website high on search engines so that when people search certain terms, your blog/website is one of the first things that they see. It’s the idea of gaining raw, organic traffic to your site.

But, and this is a big but, if your brand and blog are not established, what’s the point of ranking at the top of search engines? Heaven knows, if you actually write something that goes viral, without an established brand for your blog, people are going to accidentally stumble on your page, read only the searched term and leave.

Now, if you’re thinking ‘hey, at least I got that traffic!’ I would strongly recommend you readjust your thinking. Successful blogging involves building a community. You want readers to find your blog, read your blog, fall in love with your blog and want to come back. You want them to hit that follow button, like your posts, or submit their email address for subscriptions. Why? Because this is blog growth.

If you write something that does happen to go viral, you want people to read it and to want to come back. If your blog isn’t established, what are people coming back for?

I see a lot of bloggers feel the desire to jump on the SEO bandwagon right away. As much as I hate the statement, you really ought to learn to walk before you can run.

Build that blog. Create that community and that space which you’re damn proud of. Make it a place for people to come, fall in love with you, what you share and who you are. Make it yours. Design a layout. Talk about your passions. Make a safe space for thoughts, hopes and dreams, and everything that you love to write about.

Picture it like you’re building a house. Jumping on the SEO bandwagon before your blog and brand are built is like moving into your master bedroom when the roof hasn’t been put on the house.

SEO is a great tool, when you’re established. And when you’re established, it’s something that you’ll find a great deal of fulfillment in learning and trying to master. But, until you’re established with your blog, any of your posts ranking highly on search engines will likely garner only temporary attention. A day or two of a lot of a traffic might be exciting in theory, but in reality, it’ll show a fatal flaw in your blogging structure in that, you’ll be failing to keep any of that traffic as a piece to your community.

I’m not saying don’t ever establish SEO for your blog, I’m just saying that there are more important steps to establish first.

Build the blog (people will find you from WordPress during the process) then invite the people from the interwebs.

Adventures in job hunting: a clarification

I know that my adventures in job hunting series can, for the most part, come across as quite negative. Anyone who’s been unemployed for any length of time is aware that job hunting is quite stressful and can be filled with a lot of false leads, unfortunate events and people who just don’t seem willing to be honest and up front about what they’re looking for.

This is not to say there aren’t positives in this process. Because there are. But I like to talk about the negatives and rant about the employers who seem to be conducting their hiring processes all wrong because, quite frankly, I know I’m not alone. These types of things happen to everyone.

Through the past few months, being selected as one of the final two candidates several times, getting hired and then having my job offer rescinded (due to “corporate restructuring”) and so on and so forth, I’ve learned to be a little more mum about the things I’m excited about… the things I’m hopeful for. Why? Because when I get excited, it often ends in disappointment. Actually, since I’m still technically unemployed, I’m batting 0 for the year and, it always ends in disappointment. That doesn’t mean these weren’t good experiences though. That doesn’t mean there aren’t good HR people out there. That doesn’t mean that nothing good ever comes from job hunting.

For me, it’s hard to get my hopes up, to get excited about it and to really believe it’s going to happen only to have my dreams quashed when they ‘take a different route’. That’s not to say I have any negative feelings or ill-will towards that company, that’s just to say they didn’t want me.

There are good people working in HR. I’m sorry if it comes across as my bashing HR. I have had good experiences. There are good hiring managers in this world. I’m sorry if it comes across as my consistently bashing these workers. Because in spite of all the idiots and assholes I cross paths with, there are some really good ones in this world.

It’s just, when I’m dealing with the disappointment of making it all the way to being final two and then I don’t get selected, it’s tough to then turn around and tell stories of my consistently not being good enough. For that reason, ‘Adventures in Job Hunting’ tends to be a series more about the epic failures of companies that I cross paths with in this unemployment journey. Adventures in Job Hunting is all about the struggles that I, and all too many people go through to try and find a job. It is by no means a reflection of job hunting as a whole.

I just like to vent about the shitty stuff, the assholes and the liars. Because venting about it helps me get over it and move on faster.

Because… I’m onto the next. I’m not giving up. I can’t give up. Someone, somewhere out there is going to realize my value and what I could bring to their office. Someone is going to know they need to hire me. Until they do though, I’m sure there’ll be many more ‘Adventures in Job Hunting’ posts to come.

Sorry, not sorry. That’s life.

Adventures in job hunting: Misleading job descriptions.

I had a phone interview for a job scheduled for today at 11:00.

The job that I applied for was for a Marketing Coordinator for one of the most major beverage companies in the world.

I read the job description and it talked about creating and implementing a marketing plan, determining new markets and sectors for which to expand the brand, using communication platforms to deliver messages and promotions of the products and deciding events to sponsor. These are all typical marketing related tasks.

The ENTIRE job description mentioned that it was for this particular beverage brand. NOWHERE in the job description did it mention that it was for any other brand, or anything but this particular beverage brand.

Get three minutes into the phone interview and he lets me know that the job isn’t actually for this brand at all, it’s for one of their subsidiaries.

Fine.

Whatever.

Then, he asks me what makes me want to work for this brand – the subsidiary, not what I thought I was applying for.

I told him the position seemed like a challenge that I would be great for and I was excited at the prospect.

Then he said ‘No, not why you want this position, why do you want to work for this brand (the subsidiary)?

I again mentioned the position seemed like something that would excite me.

And again, he said ‘I know why you think the position is great, but why did you want to work for this brand (the subsidiary)?

Well, sir, I didn’t actually know I was applying for a job with this subsidiary until about a minute ago when you told me. There was no listing of the subsidiary anywhere in the job posting. At all.

Scuffles on the other end of the phone.

‘You’re not very quick at thinking on your feet, are you?’ he asks.

‘Guess not!’ I said and tried to laugh it off, knowing this was going to be held against me.

Then he goes on to say ‘Well, I’ll explain to you a little more about the position. As a member of our sales team..’

Hold up.

Nothing in the job description mentioned ANYTHING about sales. ‘Oh, the job description didn’t mention anything about sales?’ I calmly, casually suggested.

He says ‘Well Marketing Activation is, by definition, sales’.

I disagree with that statement on its face. But whatever.

He goes on to explain that this position is a sales role and commission based.

So I applied to a job that I believed was going to be branding, marketing and establishing this company into new avenues in Western Canada.

The job was actually for a sales position for a subsidiary company in which the job-holder is to drive around the prairie provinces asking different gas stations and arenas and venues if they’re willing to carry this product and what kind of deal I could arrange to sell them these products.

Dear Influencers, you’re not relatable anymore.

Yeah, I’m talking about those influencers who have built their careers around a sense of relatability.

Influencers who, as more and more people connect with them and who they are, they start changing, ever so slowly, to reflect their new-found popularity. And, eventually, they wind up becoming so far removed from where they started their careers that they no longer have the qualities about their personalities that people gravitated towards in the first place.

At one point in time, you were relatable. At one point in time, I felt like you were just like me. But, these days I see you in your multi-million dollar homes, or $5,000 a month apartments, driving around your multiple $80,000 dollar cars and consistently telling us that we need to click your referral links, buy your crappy brand collaborations and give you money because you’re ‘just like us’ and I can’t help but think of how far removed you are from the reality that most of us experience, that you’re really not relatable to any of us anymore.

Don’t get me wrong, there’s nothing wrong with making money and there’s nothing wrong with finding success.

My issue is with the fact that, as you jet off to various exotic locations on holiday’s you’re not paying for, you claim to be one of us. You claim to understand what we go through. My problem is that, as you dip your finger in that $85 dollar lip balm that you’re telling us all to buy, you don’t even know how much it costs… because you don’t have to buy it yourself, you get it given to you.

There’s nothing wrong with making a lot of money. There’s nothing wrong with getting gifts. But I’d like you to remember that the majority of us, we don’t get these gifts and we certainly don’t have $85 dollars to spend on a single lip balm. Nor do we have the funds available to jet around the world and stay at these lavish hotels you’re vacationing at, that we know you aren’t paying for.

I appreciate the game, I do. And I am happy for you for finding the success that you have. I just don’t think that you understand, the very people who are the reason for your success in the first place are the very people you seem to be alienating these days. It’s clear that the money has changed you. And while we all evolve in life (yes, all of us evolve), pretending you’re still the same person you always were, while sitting in that million dollar mansion, it’s rather transparent. Pretending that nothing has changed and acting as though we, the viewers, don’t know any better really belittles the intelligence of your audience.

We see you peddling products in a sponsored video only to never be seen or acknowledged ever again. We see you blurring out the logo on your car as to not show what kind of vehicle you drive. We see you promoting sustainability to us whilst leading a life of over-consumption and materialism. So what is it? What’s the message you’re trying to promote her? Do as I say not as I do?

My advice to you: embrace who you are. Stop trying to pretend you’re the same old soul we fell in love with. Because you’re not. And that’s okay. Perhaps, if you embrace this newfound wealth and popularity and stop trying to ‘pull the wool over our eyes’, everyone could be happier. You could find a new audience, an audience that embraces your wealth and privilege, and stop treating your ‘die-hard OG Subscribers’ like they’re idiots. Because that’s what you’re doing. Trying to pretend you’re your regular old self is a lie. And when you lie to your subscribers, you’re treating them like idiots.

My further advice… be more conscious. Conscious of your footprint. Conscious of your over-consumption. Conscious of the fact that aren’t who you once were. Conscious of the fact that, you’re not always going to be liked.

Also, be humble. Be grateful. You literally got where you are off the support of others. So please stop acting like you’re god’s gift to youtube. Because without all of those people who watched supported you, you wouldn’t have a dime. So please stop saying ‘I don’t owe you anything’. Because when you really break it down – you do owe your viewers. This beautiful life you’re leading is because of them.

I recently watched a video on youtube in which someone, I’m sure you all know the name of, bought every pumpkin in a pumpkin patch to fill his back yard with pumpkins so that his family members didn’t have to go all the way to the pumpkin patch to pick a pumpkin for Halloween.

Cute, right? Totally cute. Egregious, over-the-top and completely unnecessary? Abso-fucking-lutely. Considering they only ended up using four of the pumpkins, what did they do with the rest? Did they give them to neighbours? Did they donate them? Did they send them back to the pumpkin patch so that people in his area didn’t have to go to the pumpkin patch to find out there weren’t any there? We don’t know. Because they don’t tell us. They simply flex their wealth and opulence and then end the video… because they don’t ‘owe anyone anything’.

All I’m saying is, acknowledge that you’re not the person you once were. Acknowledge that the eight vehicles in your garage are because you lead a really privileged life, and that not everyone gets to live that way. Stop trying to pretend you’re a regular ‘folk’ when you believe it’s appropriate to ‘try and keep us believing’.


Please note that while I’ve only given one specific example of a youtuber in this post, that is not my picking on them, it was just for example’s sake. Really, I believe this applies to A LOT of people who make their living being an ‘Influencer’.