Predatory marketing during a pandemic

Disclaimer: When I started this was meant to, in fact, be a post about predatory marketing during a pandemic. As I started thinking further, and rambling, it unfolded into a lot more than initially intended. All that being said, I was unsure of what to change the title of this post to… hence the original title only being applicable to a portion of what I am talking about.

What’s the appropriate way to do business during a pandemic?

This is a subject that I’ve been thinking a lot about the past few weeks. Whilst we’ve been aware of Corona Virus since New Year’s Day (here in Canada), things didn’t really start getting bad until the end of February. The end of February also marked a distinct turning point in this country, a turning point in which both people and corporations, companies, businesses and entrepreneurs began to show their true colours.

I’ve seen a lot of blatant disregard for the human condition the past few months. Racist dog-whistles putting Asian communities across the world at risk, fights about which resources should be put where, people hoarding groceries and cleaning supplies forcing a lot of vulnerable citizens to go without. It’s been a trying time for our world. And, amidst it all, though I’m sure there’s more happening on the inside they’re not telling us of, a lot of business is acting as though it’s business as usual.

But is it?

To quote one of my favourite books:

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of light, it was the season of darkness, it was the spring of hope, it was the winter of despair

-Charles Dickens

I guess I should preface this with saying that I did a double major of Marketing and Economics while at University. I remember falling into the subject my first year as a mandatory requirement, and for the next three and a half years switching all of my electives to relate to Economics.

To its definition, economics is the social science that studies the production, distribution, and consumption of goods and services. More than it’s definition though, economics is the study of people. How we act and react to the world around us. What we deem important, what are needs, what are wants and what are frivolous things that we coax ourselves into purchasing.

Though it might not seem it from the outside, Economics and Psychology are two closely related subjects.

For the past year I’ve also been consulting for an economic development firm. The hours have been sporadic, at times non-existent, but it’s reignited my passion for people and the way they do things, and how someone (or some thing, in the case of what I’m talking about) can project behaviours based on the state of the world.

Basically, if you want effective marketing, you need to understand people – both from an economic and a psychological standpoint.

Wow, okay. Longest intro ever.

Does anyone else have an email inbox that has been inundated with ‘special offers’ from what seems like every company on earth the past month? Is anyone else getting special text message offers from other companies, of things they can do to take advantage of this sale that “they never do!”? No? Just me? Well, I speak from personal opinion anyway, so I’ll keep going.

When companies react to a crisis, they can take one of three routes:

Route 1) Understand that people are hurting, struggling or going through tough times and try to help. This can be done in a number of ways, using Corona Virus as the subject matter, examples include:

  • Breweries creating hand sanitizer to ship to medical facilities, senior care facilities, homeless shelters and so on and so forth
  • Clothing manufacturers halting production of clothing in their warehouses to have workers create protective masks to be sent to health care workers on the front lines
  • A basic example is just companies taking the burden. What I mean by this is, changing in-person jobs to online jobs. Purchasing the software and safety equipment necessary for the employees to be properly, and adequately looked-after because they value their employees

Companies that take option one are also the companies that understand, during a pandemic, that up to two thirds of the population are going to become very careful about how and where they spend their money. These companies aren’t about to slam products down your throat. They will, continue to market their products as done before, but they are acknowledging the fact that we’re living through unprecedented times and that there is no road map for life right now.

Route 1 is an option that I would personally consider to be a very productive means to support society… customers or not, during times of need. I have seen considerable examples of this during the past month. Vessi, a Canadian sneaker brand, gave away free shoes to any health care worker that could provide them proof of their employment/job. Tristan Style, a mid-high end Canadian fashion brand, is now paying all seamstresses in their warehouse to create protective masks and visors for health care workers.

Taking a closer look at communities across the country, there are companies who have taken this crisis head-on and are responding in productive, albeit not-profitable, ways to help. These companies are not only dedicating their efforts towards helping people in the front lines of this pandemic, they’re also helping each and every one of their employees by keeping them working. These are the companies that deserve support through ‘your’ business both now, and once the fog has cleared..

Route 2) Close or limit operations. Either for good, or for an indefinite amount of time, laying off or firing workers that relied on that employment as a means to feed their families and financially support them through said crisis.

Route 2 is a hard road to take and a hard pill to swallow. As much as we’d like to believe that everyone can stay open whilst not churning profit, it’s just not feasible. I understand that. But I also understand there are two types of businesses that have closed during this period. Those who were forced to close because they cannot financially support their employees to work through this time, and those who chose to close because the do not want to financially support their employees to work through this time.

It’s worth noting that in a grey area here also is Amazon. Amazon, a company that is.. half open(?) at this time, but is also not paying for health insurance or sick leave for any employees. I honestly don’t know enough about his personal financials to verify the validity of the statement, but I read online that Jeff Bezos (a man with more money then he could ever spend in his lifetime) could pay for basic health insurance for every single employee that works for Amazon and he would still have a personal fortune of more than 80 billion dollars. I’m not saying that Amazon is the devil here, I’m just providing all sorts of input. Nevertheless, I digress.

Through this pandemic there are businesses that have chosen to close. They were not forced to close. They opted to lay off, or fire, their employees and just close their doors because it’s easier. They’re cutting their losses, literally and figuratively, and will revisit at a later date. These are the businesses that I truly believe do not deserve time or money when all is said and done.

Route 3) PANDEMIC MARKETING. This is where the vultures come out. Pandemic marketing is a term of reference for any corporation, company, small business or entrepreneur who has tried to take advantage of this situation to better their business/financial standing. I refer to them as vultures because these companies, while aware that in times of trouble, crisis or panic are aware that people get more careful about what they spend money on, will market the fucking hell out of you just to see how much money they can get. Examples include:

  • The big players – Walmart, Costco, Home Depot, Facebook, Twitter, Instagram, YouTube, etc…
  • The mid-size players – Sephora, clothing brands like American Eagle or JCrew, national chains like Petro Canada (that don’t seem to understand price gouging is illegal)
  • The predatory players – Any and all MLM companies.
  • The smaller players (these are the players who are trying to hide their pandemic marketing behind a message of ‘just looking out for you’) – these include smaller businesses, maybe the local carpet supplier who’s trying to convince you that right now, right this very instant, is the perfect time for you to redo all of the flooring in your home

Whether it through email, text message, direct facebook messages, sponsored instagram posts, youtube videos, however you’re seeing it, I guarantee you’re seeing it.

“BUY NOW FOR 40% OFF. WE NEVER DO SALES THIS EPIC!” – Carpet One

“If you purchase during these difficult times, not only will you have the ‘hospital staff care kit’ (I’m not lying, they actually named it that) but we’ll throw in the energy fizz bath bomb and hand sanitizer as well!” – Arbonne

“Walmart has just what you need to get you and your family through this together! Also, take 40% off clearance items!” – Walmart

“Get a luxury mini when you spend $35, free shipping if you spend $50 and a coupon for 25% off your next purchase if you spend $80.” Sephora

So, upon first glance, these don’t seem all that bad, do they? Well, minus the Arbonne kit. Any company that is selling overpriced hygiene items they’re referring to as the ‘Hospital Staff care kit’ during a pandemic is a new level of low. But, as far as advertisements, these seem somewhat innocent.

Except they’re coming every day. Sometimes multiple times a day. Sephora knows that people don’t need makeup to get them through a pandemic, because they’re not going out. That’s why they’re trying to bait people with these ‘special offers’ that aren’t so special. Act now and get a luxury mini? Oh boy. People can’t find toilet paper, but a sample of luxury skincare enough for 2-3 uses sounds like a steal of a deal right now.

These companies are trying to take advantage of the fact that people are, or should be, at home right now, and if they are at home, they’re bored. They’re trying to take advantage of consumers wallets before people realize the severity of the situation and buckle down on how their money is being spent.

In the case of the Arbonne, and various other MLM advertisements I’ve seen and been bombarded with the past month, the MLM memos have been to prey on people’s anxieties and insecurities as a means to sell product. In what world would anyone want the ‘hospital staff care kit’ when all of the items in said kit could be found a the grocery store for half the price? In a pandemic when those items have been stripped from the shelves! Time to take advantage.

In the case of Petro Canada, I’ve seen some pretty alarming social media messages the past few weeks about the company, from coast to coast, selling things like personal/purse sized containers of hand sanitizer for $24.99. A month ago those containers would have been two or three dollars. But, this is pandemic marketing we’re dealing with. They know that people are panicking and they’re going to take advantage.

Social media sites like Facebook. Twitter and Instagram are making bank right now. No question about it. Because every company that has been affected by this pandemic is using social media to reach out to their customers, or could be customers through paid-for advertisements. I’ve seen how predatory it’s been first-hand because I run social media accounts for the economic development firm I’m consulting with, and also for Knight’s work, and Facebook has been shoving advertisement sales down my throat the past few weeks. SALE! SALE! ACT NOW AND WE’LL GIVE YOU 10 DOLLARS OFF! Oh, you didn’t act? Well, we’re still feeling nice, act today and we’ll give you the 10 dollars off!

I guess, the point of this long and winding message that I’ve been trying to portray here is that it’s important to take a look at how companies and people are acting, and reacting, to this pandemic. Who is trying to take advantage and who is trying to help weather the storm?

It’s a widely known fact that the majority of society will tighten the grip on their wallets in times of a crisis. This is where economics, marketing and psychology meet. Certain goods will not able to be produced at the same rates they’ve been being produced at for years, whilst other goods need to ramp up production. How do companies balance profits and losses whilst knowing that the products they’re trying to sell are exactly what people don’t need in the middle of a panedmic?

In the words of the late Kenny Rodgers ‘you’ve got to know when to hold ’em, know when to fold ’em, know when to walk away and know when to run’. That’s actually a pretty accurate depiction of business, and life in 2020.

Those who worried about how their bills are going to get paid are now being bombarded with ‘ACT NOW AND OUR $200 BIKINI IS ONLY $145!’ Do people have enough will power to ignore these sales? That’s what these companies are trying to exploit, hoping they will cave and spend even more money in a time where the future is anything but certain.

I feel as though I started this with a clear purpose in mind and I lost track of the point I was trying to make along the way. I’m hoping this makes sense. But I guess, if it doesn’t, that’s completely on brand for me.

Guest Post: SEO Basics: Optimize your blog with Yoast and improve traffic

The following is a guest post written by Debby from the blog DebbySEO. *Please note that certain plugins may not be available to all WordPress accounts due to them only being available for certain plans.


Often I am asked what the best SEO tools and plugins are that I recommend. This comes as no surprise as search engines are a major source of traffic for most sites, and every blogger wants to increase website ranking in an effort to get more sales. Sometimes we just don’t know what to do or where to start in order to make SEO work for us.

In this article I will share the best WordPress SEO plugins and tools for you to use. I have noticed that many WordPress sites on are offering great content, but simply lack the SEO plugins required to perform well. In this article I will explain how to install the Yoast WP plugin for SEO, and lightly touch topics such as keyword analysis, off-site link building and more.

Note that when reading SEO tips found in top 10 results, or when searching for phrases like “best free WordPress SEO plugins” you will find many results and recommendations. The truth is that the top recommendations are not always the best ones. After all, everyone in the Google top 10 listings seems to be out to sell something. I have been providing affordable SEO services for years and will provide you with reliable information so you can kick-start your business and blog using whitehat SEO techniques without paying a penny.

Obsessive Compulsive Keyword Disorder

Do you suffer from obsessive compulsive keyword disorder? Yes Ma’am! Keywords are extremely important for SEO as they draw the right visitors to your website. They can make or break a website. Having a better understanding of the specific keywords your visitors are searching for allows you to offer better services and products on your blog.

On the other hand, you should be careful not to use SEO tools to over-optimize. If you use keywords too frequently the website will look spammy and you may even be penalized. The Yoast plugin is designed to help you optimize SEO by spreading out keywords in a responsible manner, taking into consideration the proper density and placement based on a real-time comparison with top ranking websites.

I think of Google Analytics & Google Webmaster as a friend

Proper use of keywords has the biggest impact on your SEO campaign, make sure to use Google to better target them. If you have not already done so, I recommend that you first sign up for a free Google Analytics and Google Webmaster account. This will enable you to measure the difference in traffic before and after installation of SEO plugins such as Yoast.

There is nothing more important than SEO titles and descriptions

And Yoast is all you need to successfully complete this task. You can quickly add SEO titles and descriptions to all blog posts and pages on your website, and you can even include open graph metadata and social media images to your postings. The best way to decide what title is appropriate, is to look in Google analytics to see what your audience is searching for, and then decide on which keywords you wish to target. The descriptions should always take some special consideration as this will be listed in search engines and as such determines your click-through rate.

And at the end of the night, they realized how important those little XML Sitemaps were, which they ignored while adoring the beauty of their sites

Yoast SEO will generate your XML sitemap with images in no-time! All you have to do is press the button and it will create a highly optimized cached page that will quickly load and be automatically updated every time you make a post. You can also easily import SEO data if you have been using another plugin. Yoast is the all-round solution for both rookies and veterans.

Let me quickly line out the features here. Yoast offers to change post’s SEO titles and meta descriptions on a per post basis, it supports meta descriptions for taxonomies (for example category and tags), it will focus on your keyword testing, configure your robot.txt file in order to add noindex, nofollow pages etc. You will additionally be able to configure an RSS footer/header, get Google search result snippet previews, clean up permalinks while still allowing for Google custom search, import data from other SEO plugins such as Platinum SEO pack and All in One SEO pack and more. Did I just dazzle you?

This might indeed all sound a bit overwhelming but it is in fact really easy and it just requires you to play around until you become comfortable with the full functionality. So far I have discussed only the free version of the plugin but there is paid version too which offers a redirect manager, focus on multiple keywords, ability to export focus keywords, internal linking suggestions, video tutorials to help you better understand how everything works and premium support to get the most out of your site’s SEO. The paid version can be obtained for less than $90, but in my opinion the free version offers plenty of functionality.

It does not do to dwell on Yoast SEO and forget to build offsite links

Yoast has been around since I just started my first SEO Company, and their plugin has worked miracles for the websites I have worked on. All the websites I have worked on increased their traffic by focusing on important keywords for their niche market, but still, if you don’t spend time on off-site link building your SEO campaign will not be very successful. Google must see links pointed to your site in order to determine that your content is relevant.

A good way to get some link juice flowing is to install a plugin that allows you to setup a resource directory where you can exchange links with content related websites. If done right, this will also add value to your blog. Another SEO technique that is often employed is to write guest postings and to obtain offsite links in topic related directories. The more links pointing to your website, the higher the relevancy. Obviously keywords used for the anchor text and surrounding content is very important for relevancy. SEO always has a high payoff in the long run, it may take time but it is definitely worth it.

Yoast drowns out all but the brightest SEO plugins

I will now mention some other SEO plugins for you to enjoy. SEMrush is said to be the most effective SEO tool but it does come at a cost. You can use it to find organic keywords and search terms that you can easily rank for. Such keywords are known as niche market keywords which are in high demand as they have little competing websites. Next up is Ahrefs, you have probably heard of the name, it is an all-in-one SEO tool for bloggers, marketers and businesses. It is an alternative to SEMRush and offers similar features and tools.

More free SEO tools are offered by AllinOneSeoPack, a popular WordPress SEO plugin offering a comprehensive set of tools to improve your ranking. You can use it to optimize SEO titles and metatags, image sitemaps, open graph meta tags and more. I have used All in One SEO Pack in the past and would rate it just below Yoast. Both offer their plugins for free so don’t wait and start optimizing. SEOPress is another free Yoast alternative that offers a premium version at lower cost. It comes with easier setup for beginners and advanced controls for more experienced users so it may be something you may wish to consider.

Remember, install only one SEO plugin at a time and frequently check for broken links on your site as these are harmful to your listings. I hope you enjoyed this article, make sure to check out the Yoast SEO installation video at:   https://youtu.be/4KOc-oM7Yr8


Thank you to Debby from the blog DebbySEO for contributing the following post to #MillennialLifeCrisis.

How to spot the fakes, the overly-edited and the just not quite real photos on Instagram and beyond

I’ve heard it said that as many as 6 out of every 10 people really can’t tell the difference between if a photo is real or fake. As someone who has done a lot of photo manipulating in my day, I thought perhaps I’d take the opportunity to show some examples of fake, overly edited and unrealistic photos as a means to know what to look for.

If you know any of the people in this photos, please do not send them hate messages. The point of this post is not to bully, it’s just to share more insight on just how Instagram and reality aren’t always the same.

Some examples:

THE TAJ MAHAL

When I first saw this photo, the Instagrammer was claiming that she merely used a filter to give it a pink-tint, because she liked the look. The problem is, there’s a whole lot more that’s been done to this photo than just adding a filter.

Firstly, as one of the most visited, photographed and loved landmarks on earth, the Taj Mahal is crowded. All the time. Every day. Even on a slow day it’s 100% unlikely that she ever would have been able to take this photo with only her in this shot.

Secondly, the reflection of the Taj Mahal in the pool has been disproportionately scaled to fit in the pool. While it is possible to see a reflection of the structure in the pool, the width of the building and the angle of this shot make it virtually impossible for the entire Taj Mahal to be seen in the narrow pool.

Thirdly, note how the shadow of her standing in front of the pool is on the stone she’s standing on, but stops dead at the pool. Her reflection does not continue in the water… which is not really how reflection works, either.

This is a small thing, not noticed by simply looking at this photo alone, but this girl has actually photoshopped those birds, the exact cluster of birds, into several other photos from different locales around the world – the south of France, Venice, etc.. Moral of the story – there is more fake in this photo than real.

LAKE LOUISE, ALBERTA, CANADA

This photo, or photos, is at the Fairmont Lake Louise. This is a place I’ve been to many times in my life and can attest to its beauty, so when I see this photo, not only do I see a cringey photoshop job, but I also take a little bit of offense. Lake Louise is one of the most beautiful places on the planet, naturally. It doesn’t need to be edited.

Putting my personal feelings aside, do you notice how she seems to have a sort of ‘ethereal’ halo around her? When people are newbies at photoshop, that’s a trick they tend to use to try and help photos blend into the background. In her case, I think she likely thought because there was so much white in the background it wouldn’t look as obvious. You can also see the halo-like lighting at the top of the chair and all the way around the edge of the window frame.

Another thing to note is that she appears to be wearing a colour changing toque. This is a small thing but the back of her toque is pink and the front of her toque is grey. This happens a lot when you import a part of an image from elsewhere into a new image. In this case, I think she imported her body in front of this window.

While I think she likely ate at this restaurant when she was there, she likely wasn’t seated by a window. This restaurant books up months in advance, and since she couldn’t get a picture in front of a window, she photoshopped herself in front of the window, added some filters and then overly-saturated the two images to try and make them blend together easily.

IT’S PARIS… OR IS IT?

Have you ever seen stars in the middle of the city? No. There’s a reason for that, it’s called light pollution. When the light from a city brightens the sky, it drowns out the visibility of the stars.

This is Paris, the city love, the city of lights, with millions of lights everywhere… hundreds, if not thousands seen in this photo alone. The Eiffel tower itself is lit in this photo. There’s also lights lit all around the tower. And yet light pollution just didn’t happen on this day? A sky full of stars just magically appeared in a not very dark sky?

To me it looks like there’s been some stitching down around hear head, and also on her left leg. Those are more subtle.

Was she actually in Paris? Maybe. Maybe not. I’ve never been to the Eiffel Tower, so I cannot vouch as to whether or not this concrete she’s sitting on is in fact there. I will say though, this concrete she’s sitting on could really be anywhere. It could be in her back yard. The fact that she’s looking away means there really isn’t a lot involved with changing this photo to be San Francisco, or Hong Kong… or anywhere, if you catch my drift. If she wasn’t in Paris, all she really needed to do was drop Paris in the background. In her case, she also heavily edited the sky to fill it with stars so that her life looks even that much more magical.

It’s an illusion. It’s all an illusion.

THE ‘CLOUD CHASER’

Take a close look at the clouds in the background of these photos. This Instagram user has photoshopped the sky in every photo she’s taken, around the world, to put in clouds that she actually liked, because the actual clouds in the sky just weren’t good enough for her. That same cluster of clouds followed her around the world.

If someone is willing to go through the process to edit the clouds in the sky, what does that say about the authenticity of their Instagram?

HOW MANY HANDS DOES SHE HAVE?

Honestly, the Kardashians are easy to use for showcasing photo editing fails because there aren’t really any photos they post without editing.

Editing of this photo was clearly done in FaceTune. If you don’t notice the flaw immediately, that’s okay. It’s subtle on first glance. But look at the hand on the right side of Khloe Kardashian, she seems to have tried to pull in her thigh to make it look thinner, and in the process, created a second hand… or at least 1.5 hands. The thing about FaceTune that people often forget is that when the APP disrupts the data to make someone thinner, it’s going to try and fix that data by re-writing the background of the photo. In this case, her hand ended up getting duplicated.

WHEN YOUR THIGH IS THINNER THAN YOUR KNEE

Either her left leg (the underneath leg) is considerably longer and thinner than her right leg (disproportionately so) or, this is a bad photoshop job. Now, this is Kourtney Kardashian, who in my opinion needs no photoshopping to start with. This photo is just all sorts of weird. It seems to give the illusion that her left thigh gets thinner as yo move farther up from her knee. For a woman who’s already very thin to start with, it’s sad that she feels she needs to be this heavily edited in order to be posted for public consumption.

Things to look for:

If you’re browsing Instagram and something seems to good to be true, it probably is. I want to disclaim that, to the people who feel a need to edit their photos there is no hate here. I just want to make people more aware of just how easy it is to fake reality. If we all know the truth behind what a photo really is, we might stop trying so hard to make our lives a series of these picture perfect images. If you’re curious about how to tell for editing, here’s couple of suggestions to look for:

  • Everything in the photo is in focus. Camera’s aren’t capable of capturing both the subject in the foreground and the objects in the background to all be in focus in one photo.
  • Copied patterns. This doesn’t just happen with the sky, this happens with human body parts. Fitness influencers are big for this – not only do they photoshop their muscles, but they’ll photoshop the muscles of anyone in the photo with them. If you’ve ever seen a group of men flexing their biceps that all seem to look shockingly similar, it’s probably because they are.
  • Blurriness or lack of texture is a telltale sign that someone’s face has been smoothed over with a FaceTune filter. Human beings have pores, texture and colouring in their skin. If you’re not seeing it in photos, that’s not because they were blessed by the genetic lottery, that’s because they edited it out.
  • Damaged/Distorted Pixels. If you’re looking at a photo and there appears to be damaged pixels within the image, this is a telltale sign of poor editing. There’s something in photoshop called the ‘Clone Stamp’ and what that does is allow you to draw over portions of an image with the pixels from elsewhere in the image. The process of clone stamping works great if you’re not looking closely at an image, but, if you’re taking a second look, the clone stamp ALWAYS damages pixels in the photograph. Once those pixels are damaged, you can’t get them back.
  • When the reflection doesn’t match the body. While people will make their waist thinner, legs longer, boobs bigger and so on and so forth, the majority of people seem to forget about their reflection. If there’s anything reflective in the photo at all – mirrors, windows, any body of water, shadows from the sun, check the reflection. Often times the reflection will be a display of their original image that they were trying to edit out.
  • A distorted background. Probably the most easy of all to spot, crooked doors, lamp posts with holes in them, clean lines of walls and paintings being off are all telltale signs the photo you’re looking at isn’t legitimate. When people try to make themselves look thinner in photos, these apps they use ‘pull in’ their body. When their body is pulled in, so is the background behind them – which makes for a whole lot of cars with protruding lesions and benches that seem to defy the laws of physics.

To anyone who doesn’t already know (I’m assuming everyone does, but just in case) any and all photos you’re viewing on Instagram from your phone can be zoomed in by pinching the screen of your phone. If you’re not on your phone, or you’re elsewhere on the web and something looks off, it probably is. You can zoom in on any photo on the internet by changing the view of your Internet Browser.

To close this off, I’d just like to say that… life is a very beautiful and fragile thing and that who you are is perfect, just the way you are. If you do edit yourself in photos for your Instagram, that’s your choice, but please, at the very least, keep the real versions for yourself. There’s nothing worse than looking back at photos of your life and realizing that they’re so heavily edited you don’t even recognize yourself. It almost… distorts your memories, if that makes any sense.

There’s no hate. I just want to remind people that Instagram and reality aren’t one and the same.

Is it legit? Being mindful of emails that try to scam bloggers.

One of the most exciting things you can receive as a blogger is emails about business opportunities/partnerships. Sadly, a lot of these emails often end up being scams. But, in receiving one, you can sometimes get so excited that you’ve been sent this email you forget to look for the small details.

It’s important to be able to tell if an email is a legitimate business opportunity for your blog, or a phishing scam. Lately I’ve both received, and heard of, a lot of different scam emails being sent to bloggers. If you have a ‘Contact Me’ page on your blog, or offer your email address on your blog, you may have even gotten some of these yourself. Here are some things to look for that can help determine whether or not the request you’ve gotten is legitimate.

  • The email should be addressed to you, not to the name of your blog, or a generic phrase such as ‘dear customer’. If you do not provide a first name on your blog, a legitimate business request will include them introducing themselves and asking for your first name
  • The email should have proper spelling and grammar. (This email I’ve included as example is a hot mess) Scams will often exchange ‘o’ for ‘0’ to bypass spam filters that services like hotmail, gmail and yahoo mail have in place.
  • The email should include a company name, at bare minimum, in the signature. If they’re smart, they’ll include it elsewhere in the email as well. If they are self employed, they will acknowledge that.
  • The email should NEVER ask you to do something in direct violation of law. IE Post a paid for advertisement to your blog whilst not disclosing that it was paid for.
  • The email should never request for personal information such as a phone number, access to your blog, pay-pal account info, and so on and so forth. If no business relationship has been established (yet) why would they need this information immediately?
  • A legitimate business opportunity for your blog will never come from someone who ‘expects’ anything from you. Initial emails should be a request and nothing more.
  • Take a close look at the email address, not just the sender name. Often times the domain can be a dead giveaway that an email isn’t legitimate. And, while it is true that some self-employed/small business owners do use services such as GMAIL for business, they will always have their name, or their company name used in the email. In the case of the email example I have attached, the name in the email address of who the email was from did not match the name on the bottom of the email.
  • Do not open poorly labeled or unlabeled attachments. And, if attachments are labeled, be careful to make sure that it’s not a scam before you open.

Last, but certainly not least, does the email make your ‘spidey sense’ flare up?

This list may sound obvious when you’re reading it, but there are a lot of people in this world who fall for email scams. People get so caught up in the excitement of them that there are a lot of Nigerian Princes with a lot of money right now. And, a lot of Lawyers in Monaco that won’t be wiring that 4.2 million they promised from your dearly departed relative that you’ve never met that they set up the will for.

I would strongly encourage that, if you feel an email could be a scam, you do not respond. Even a simple ‘No thank you’ can send them after you for months on end, request after request, annoying the crap out of you in an effort to wear you down.

If you think it could be a scam just hit delete.


Have you ever received a business request/opportunity for your blog that you felt could be a scam? What did it say? How could you tell that it just wasn’t quite right?

I LOVE ANALYTICS.

What can your analytics teach you? What should your analytics teach you? If you have a blog, or any form of social media, you have access to analytics. Do you use them?

346 people have visited my blog today from 53 countries and territories around the world. How cool is that? People from all over the world have found my blog, my words, my little corner of the internet.

3,321 people have viewed my published tweets.

1,106 people have viewed my Instagram page.

18 people found my blog through search engine results.

6 people found my blog from Facebook. And I don’t even have a Facebook account.

I don’t say this to brag, I say this because analytics fascinate me. I love tracking visitors, hits, interactions, popularity (or lack thereof depending on the post) and reach.

I use my analytics to determine what the best time of day is to post something, as well, what the best day of the week is to post something. I also use my analytics to determine what topics will garner more hits, and what topics won’t really resonate with my community. Also, on that note, I use my analytics to understand my community.

Why?

An estimated 40% of the people who read #MillennialLifeCrisis are Gen X-ers. That’s right, the largest group of people who read this blog are not even Millennials. That tells me that these things that I’ve felt alienated me for so long now are in fact, not generational, but more so just the overall human condition.

Quite often I’m asked different variations of ‘what’s your secret? How’d you get so many followers?’ What’s my secret? I don’t keep secrets. I use analytics. I’ve been using them since I worked in corporate settings and I can say without a doubt, that if you’re looking to grow an audience for your personal blog, analytics are going to play a major factor in your success, or lack thereof.

How many people viewed your blog today? What countries did they come from? What did you do as a measure to help convince them to return to your blog? How can you use your analytics to your favour?

Here, I’ll give you an example:

Let’s pretend that you live in London, England. Now, upon reading the base analytics that WordPress provides to EVERY user (regardless of if your account is free or paid), you notice that far and above anywhere else, the majority of your audience is from the United States. If you want the most people possible to see your post, I do not recommend hitting publish at 9:00 AM Greenwhich Mean Time. Why? Because for the majority of your audience, that’s the middle of the night and they’re asleep. Instead, I recommend you schedule your post to be published at 9:00 AM Eastern Standard Time. Your post will be top of feed for all of your American audience to see, and you stand a much higher chance of having farther reach.

If you’e blogging for a hobby and you don’t care how many hits/visitors your blog gets, analytics probably won’t matter to you. But, if you want to build a community, your analytics can be one of your best assets. They will tell you what you’re doing wrong, what you’re doing right and how to improve upon all of it.

I still post what I want when I want. But, I also know that if I do something like… posting this after 7:00 PM Pacific Standard Time, it’s going to get far less hits than had I gotten by butt in gear and posted this 10 hours ago.

That is how I use, or don’t use, analytics in my favour. Whether I post it at the optimal time or not, I’m still going to track visitors, hits, interaction. Why? Because I’m a nerd who loves data. Because I believe in the value of analytics. Because this blog is my pride and joy and I really appreciate knowing all that I can about it.

So what do your analytics teach you? How can you use that information to your favour?


If you liked this post and would like to read more of my blogging tips, click here. All blogging tips/tricks/advice/suggestions are all categorized under ‘Marketing’ on my blog’s main menu.

If you would like to support myself and the content created on #MillennialLifeCrisis, I have an official Patreon account with patron options starting as low as $1 per month. Click here >

I have an Official Patreon

Thanks to some encouragement from a fellow blogger, as well as support from two friends, I have gone ahead and created a Patreon account for #MillennialLifeCrisis.

If you would like to support this blog and myself, financially, you can do so by subscribing to my Patreon here. Presently there are two subscription tiers, $1 per month and $5 per month.

$1 Per Month Tier

  • Totals $12 per year
  • Provide monetary support to myself and #MillennialLifeCrisis

$5 Per Month Tier

  • Totals $60 per year
  • Provide monetary support to myself and #MillennialLifeCrisis
  • Have your blog linked under the ‘Supporters’ page on my blog

There are only two tiers for this Patreon because I didn’t want to overwhelm myself, or anyone else for that matter. If this turns into nothing, no harm and no foul. And, if this turns into something that actually benefits me, and this blog, that’ll be a huge blessing for 2020.

*Please Note that monetary subscriptions are not a requirement to follow this blog. This is an option to those who subscribe to this blog and would like to support it financially as well. All of my posts will still be public. Any of the things that may have brought you to this blog initially will still be public domain. This includes all of my blogging/marketing tips, tricks, hacks and suggestions. I believe in sharing my knowledge at no charge, to hopefully help other bloggers thrive. Patreon will (hopefully) be a vehicle for me to be able to dedicate more strategic efforts toward improving this blog and expanding the content that I share.

Thank you for your continued support of this blog. Whether you choose to support monetarily, or not, I appreciate you for coming to this blog, sharing your stories with me and leaving kind comments.

You have given this self-proclaimed introvert a corner of the internet where I can truly be myself without fear. That is a sense of pride I have that I can’t even begin to explain. Thank you to all 6,000 plus of you. It means the world to me that you care about what I have to share.


To anyone who might not know, Patreon is a membership platform that provides business tools for creators to earn income from their content.

If they so choose, supporters of Musicians, Writers/Bloggers, Artists, Magicians, etc… can subscribe to the Patreon account of the person which they support, pledging a certain amount of money to said person per month.

12:19 AM

Burning the midnight oil (quite literally) right now.

Working from home, from your computer, gets increasingly more difficult if your internet is painstakingly slow. #FirstWorldProblems

I’ve been working on some design work tonight. Here’s a tidbit… if you’ve got access to Photoshop, Illustrator and Indesign, and aren’t a graphic designer, the website freepik.com can be one of your most valuable resources.

The entire premise of the website is designers helping designers/future designers… which is a movement that I wholeheartedly stand behind. If you have a creative talent and can provide that to others, for free, that’s some good stuff right there. And if you need some creative motivation, now you know of a free resource that can help you in your design journey.

Freepik.com.

Oh, if you use anything, always provide credit. Don’t be ‘that person’ that doesn’t provide credit.