Quashing blogging myths

Photo: LYFE Marketing

As with all marketing/blogging advice posts on my blog, please take the following information with a grain of salt. I’ve made a lot of mistakes over the years, including believing pretty much every myth on this list. That being said, myths get propagated for a reason. So, by spreading the following info, I am hoping to quash some of those myths. If you disagree with what I’ve said, that’s totally okay, I welcome other’s opinions.


You need to be tech-savvy and have coding skills in order to start a blog. There’s a preconceived notion that for a blog to be popular, it needs to be fancy. The reality is that the most important piece of your blog is the content, not the appearance. You need not use fancy layouts and intricate coding to make the appearance look more extravagant. If you have quality content the content will speak for itself. If you know nothing about coding or design, as long as you can hit publish, you can still run your blog. So please don’t feel pressured ‘keep up with the Jones’s’ with respect to the appearance of your blog. Sometimes, simple is exactly what you need.

If you build it, they will come. There are 75,000,000 blogs on WordPress alone. If you’re thinking a large hoards of people will accidentally stumble upon your blog and love it enough to stay, the likelihood of that is probably the same as the likelihood of being struck by lightning. It may sound like I say it a lot, but the truth is, marketing is integral to growth.

You have to invest a lot of money in your blog in order to make it popular. Purchasing a domain, purchasing a layout, purchasing plug-ins, purchasing designs, etc… are not a requirement to your blog being a good blog. You are the requirement to your blog being a good blog. If you choose to purchase these things, that is your choice, but please do not feel as though you have to purchase these things… because not one of them is going to make your blog appear more visible to anyone.

Blogging is an easy way to earn a ton of cash. False. False. False. False. People who actually earn cash from their blogs have spent vast amount of time investing in growing themselves a blogging community. Nothing about organic growth is easy. It takes a lot of time and effort building relationships for growth. So if you do make it to a point where you are able to earn cash with your blog, this likely didn’t come without a lot of months/years work in the process.

You have to write every single day to keep people interested. False. False False False. I cannot stress enough how false this is. If you would like to blog every day, you can. But you are not required to. The requirement to keeping people interested is being consistent. Whether you commit to one post a day, one post a week, one post a month, whatever it is, if your community knows that, they’ll come back for your blog. You just need to be consistent in your publishing.

You shouldn’t write long posts. This is perhaps one of the silliest myths of all. There is no standard ‘optimal’ length of post. What people should be saying is ‘don’t be redundant’. If you write a post that is 20 paragraphs and you continue to repeat the exact same point paragraph after paragraph after paragraph, you might want to consider trimming down your writing. But, if you write a post and the entire post is valid, important content to showing your perspective or proving your point, then it shouldn’t matter whether the post is 5 paragraphs or 20 paragraphs. People will ALWAYS take the opportunity to read what they find interesting. Length has nothing to do with that.

Blogging should be about writing. Blogging is actually about expression. Whether you’re a writer, a comic, and artist, a musician, a comedian, a graphic designer, or anyone else who wants to share their passions through a blog, you have a place here. This notion that blogging is only for writers is very closed minded. If anyone tells you that you don’t belong, ignore them. You’re here for a reason, and I am happy you are.

A niche is ‘one subject only’. If you have more than one interest, why shouldn’t you be able to write about all of them? People treat a niche as though it can only be one thing, when that’s simply not true. Your niche can be ‘Parenting/Travel/Reading” or “Mental Health/Makeup/Home Care” or whatever you desire it to be. As long as you’re communicative about what your desires are for a niche, people can and will understand and will follow you. So please don’t let anyone pigeon-hole you into a single subject.

You have to censor yourself. This is simply the opposite of what you should be doing. If you have opinions, thoughts or feelings, so long as you’re not being hateful or spiteful, you should absolutely share all of your opinions, thoughts and feelings on your blog. After all, this is the point of your blog! Don’t be afraid to talk about politics or religion or other subjects that people deem ‘tough topics’. Just be aware of the fact that if you state your opinions online, about anything, you need to be ready, willing and open to having discussion about these subjects in a respectful manner. It’s only when someone is an asshole about their opinions that they seem to get in trouble.

People are going to love every post that you make. This is just not possible. Everyone has different likes and dislikes. While they may appreciate something you post, another like of yours that you post about might not be of any interest to them. Therefore, you will have some posts that are really popular and some posts that aren’t that noticed. This is normal! Don’t delete your posts because of this. Authenticity is key.

This is not a popularity contest.

Marketing is something that we all do every day. It’s how we do business, it’s how we blog, it’s how we use social media. Heck, it’s how we make friends and how we get along with our families! You might not think of it this way, but we’re marketing ourselves with respect to our present situations. How you behave and how you act when you’re around people, it’s a form of marketing yourself. Whether that be when you’re out with friends, or at a family dinner. It’s a skill that we all have, albeit some have more skill than others. But I truly, wholeheartedly believe that if you have the right resources, you can tap your potential as good as anyone else.

Something I see people doing every day, with respect to digital marketing, social media, blogging, and so on and so forth, is that they treat it as a popularity contest.

Digital marketing is not high school and this is absolutely not a popularity contest. Being successful is not about being the most popular person in the crowd. Being successful is about being strategic, making smart moves and doing things to benefit you and your quest for bettering your content.

Successful companies use social media, digital marketing and blogging as means to spread information and build relationships with customers. Unsuccessful companies purchase followers in a hopes to look better but ultimately never get the Return On Investment (ROI) that they’re looking for.

Successful bloggers and social media personalities use their platforms as a means to share information, meet new people and make new friends. Even celebrities! They want to build relationships with people, make sure that if someone reads their blog, they want to come back.

  1. Do not focus on the follower count. Furthermore, do not focus on the following count. If you’re successfully marketing your brand – be it through a blog, Twitter, Instagram or any other platform, the number of followers does not matter. In fact, if you’re properly marketing yourself these number can often fluctuate. Some days they’ll go up, other days they’ll go down.
  2. Do focus on interaction. When someone likes/comments on your blog, tweet, post, etc… this is what’s important. This shows that your content matters. This shows that your words, your art or your contributions to the web have resonated with someone. If they take the time to like/comment on your blog, make sure you take the time to let them know you appreciate their time.

I think that people get so wrapped up in trying to gain followers that they fail to realize it’s better to have 100 people read something when you have 100 followers, then it is to have 100 people read something when you have 100,000 followers. Ultimately, the goal should be to communicate with other’s and to showcase your work, not to be more popular then ‘the next person’.

If you want to grow your presence, genuinely, focus on interaction. Focus on ensuring that, whether you have 20 followers or 200 followers, they see your posts, they read your words or they view your artwork. Because it’s the people who invest in you that you need to invest in.

I cannot stress this enough: STOP LOOKING AT FOLLOWER COUNT. What matters is that people hear you, they understand you and they appreciate you. What doesn’t matter is that you’re popular. Because I can assure you of this, even the most successful of bloggers in this world don’t do it for popularity. They do it because they love what they do and they want to share, to connect, to appreciate.

Also, you can still feel hella unpopular and hella lonely even with thousands or hundreds of thousands of followers if your followers don’t pay attention to your content.


Story time:

My former boss was under the impression that having 600,000 followers on twitter meant that 600,000 people were reading every tweet that was put out.

Every time that we tweeted and he didn’t allow us pay attention to the feedback we were getting, less and less people would bother reading our tweets the next time. Not only that but, every time we distributed tweeted, not listening to the feedback we were getting, we would lose followers in droves. People were becoming uninterested in what we were sharing and we were failing to build relationships with our audience.

His answer? Buy more leads. Buy more followers. (Yes, this a second boss telling me that buying more followers is the solution to digital marketing) According to him, all we needed to do was buy more followers for our twitter account.

As a result, over the period of six months in which he was in charge of Digital Services, our twitter analytics systematically declined in readership and systematically increased in unfollow rates.

It wasn’t until he went on holiday that I had free power to design the social media distribution the way I wanted, taking into account the feedback I’d been receiving for months. We went from an average of 25-35% interaction per tweet to having 70% and 74% interaction during the two weeks he was on holiday.

When I showed the analytics to ‘Upper Management’ they agreed with me (for the first time ever) and we began taking a new approach to our emails, blog and social media – one that was about sharing information and building relationships, listening to the feedback we were being given and using that for our growth. We focused on our digital platforms being a two-way flow of communication. It wasn’t until my boss stopped counting followers each day that the followers actually started growing. They were growing because, for the first time in the six months he’d been my boss, we were actually taking the right approach to digital marketing.

Since leaving the organization, I do believe they’ve reverted back to their old ways and they’re up to their old tricks. When I left, I left them with a twitter account that had 680,000 followers and was getting between 8,000 – 20,000 likes/retweets per tweet that I put out (depending on the time of day). In just ten and a half months since I’ve been there, their following on twitter has grown to 1,000,200. But, somehow, their average like/retweet rate per tweet they put out is 100-150.

Yeah, they have over 1,000,000 twitter followers and they get 100-150 likes/retweets per tweet. This is why it shouldn’t be a popularity contest. With over 1 million followers, they’re averaging a rate of 100-150 likes/retweets on their page.

So what’s better? Having 100 followers and knowing that 100 people are interacting with your tweets, or, having over 1,000,000 followers and having 100-150 people interact with your tweets?

Think Different.

There are talented people all across WordPress and every other bogging platform that exists. Talented people who have a lot to share with the world, who struggle to get anyone to read their words or see their content. Why? Because they struggle to position and market their blog among the other 75 million blogs that exist in this world.

If you’re writing for a hobby, writing to keep a diary online instead of in a journal, this likely won’t matter to you at all. But if you’re on WordPress because you want to make friends and meet like-minded people, share your talents and show your skills then you need to market your blog. You have to.

While the odd person may stumble upon your blog, resonate with what you have to share and stick around from then on, the ‘accidentally finding you’ tactic is certainly not going to garner the audience you desire.

Someone that always understood marketing far better than most people on this planet is Steve Jobs. If you’ve ever heard the man speak, you know. He gets it. He knows how to turn a brand into a necessity, to a lifestyle and a feeling of belonging.

Your blog is your brand and if you want to garner an audience using your brand, you need to turn it into a necessity, a lifestyle and a place for people to find their belonging.

One of my favourite speeches from Steve Jobs can be seen here:

In the video, Jobs explains that the core value of Apple is the belief that people can change the world and that those who are crazy enough to believe they can change the world are the ones that do.

Using their slogan ‘Think Different’, Jobs explains that Apple’s desire was not to create a phone for you to make phone calls, Apple’s desire was to create a phone that makes your life better, easier, more organized. Apple’s desire was to create a computer that allowed your brain to think differently about how to do things, about what your computer can do for you and about how you can change the world from the stroke of a keyboard.

Steve Jobs was a brilliant man, one of the most brilliant of our time. In ‘thinking different’ he categorically used his ‘think different’ platform to catapult a run of the mill company to be a world, industry and technological leader. He did this because he knew he wasn’t marketing a computer. He knew that when he was marketing the life the computer could give you. He knew that he was marketing how much easier his phone would make your day.

How does this relate to blogging? Well, I’ll ask you this… in marketing your blog, do you market it as a blog, or, a community? Is it a place for you to write or a place for thoughts to change minds and learn new oulooks/perspctives? Is your blog a blog or is your blog a home for the lost, the found and the just won’t give up? Are you giving something to your readers, or merely just taking their time? Remember, Nike doesn’t sell shoes, Nike sells the idea of who you can become when you wear their shoes. If you’re selling your blog as a blog, you need to take Steve Jobs’ advice and think different. Thing bigger. Don’t market your blog as a blog. Market your blog as a home. As a place for people to come to remember they’re not alone in this world. Market your words as a means to help those who you’ve not yet met.

What does your blog bring to the table that no one else has? That no one else does? With millions of people hitting ‘Publish’ on their posts each and every day, what about your posts is should keep people coming around? What is your commodity? I don’t mean this in a condescending way, I mean this to get you thinking.

#MillennialLifeCrisis markets in honesty and understanding. The good, the bad, the ugly, the afraid to share with the world thoughts that you only keep to yourself honesty. You will find that here. People know that if they come to this community, they will hear my truths and they can feel safe to share their’s.

Some of my favourite blogs to read are those that market in travel. Not tourism, but travel (because there’s a very distinct difference). I love reading about those people who walk off the beaten path and really go to a country to learn and share the very core living culture within a place. Rebecca Goes Rendezvous does this really well.

Other blogs that I find myself gravitating towards are those who have no fear in telling their opinions with respect to real and important subject matter that a lot of people are often too afraid to talk about… too afraid to share opinions on, because they don’t want to start an argument. I like the people who aren’t afraid to share those thoughts, even if it might start an argument, because they know that they can turn it into a thoughtful and informative discussion. Filosofa’s Word does this really well.

These are both my own personal likes, though. And everyone likes something different, so please don’t take these two suggestions as the only subjects that matter.

If you really want to take your blog to the next level, and really want to have people pay attention to what you have to share, think different. Ask yourself where your blog should be positioned and make it happen. Position your blog and then market it.


90% of bloggers marketing:

“Hi my name is Sarah, please check out my blog!”

10% of bloggers effectively marketing their blog:

“Remember a time when you were moved to tears by a piece you read on someone else’s blog? Or were inspired to take action in a certain area of your life?

Well, that was art. The art of blogging.” (Quote from The Art of Blogging)

Which blog are you more likely to check out?

Because effective marketing is everything!

Cyclical Marketing for blog growth.

*This is going to sound quite boring and dry, so please bear with me if you do bother to read.

Have you ever read a digital press release in which the company (Company A) distributing the release will link several different companies or organizations within the release?

Have you ever seen those links, taken the step to go to the linked company pages (Company B) and see what releases that company has put out? That company will have their own release on the same subject and at the bottom of their release, a link that takes you back to the initial company’s (Company A) website.

This is cyclical marketing. For every company you promote, you’re gaining more promotion in return.

In marketing, it’s one of the easiest, and smartest, things you can do to gain promotion and grow your audience. It’s a tactic that companies use all the time – whether money exchanges hands or not. It’s a tactic that I used ALL THE TIME at my previous job, in press releases, on social media and on our website. From something as simple as a tweet that says “Check out or Friends” to something as fancy as a “Here’s our 100 page Media Kit printed by Company L”.

It seems straightforward and simple… because it is.

It works for companies and can also work for bloggers. If you’re looking to grow your audience and don’t necessarily know how to go about it, I strongly recommend considering this as an option to try and increase your reach.


Here’s how I’d explain it:

First, you find your tribe. It’s cheesy, I know. Find your people (generally between 2-5 people is the optimal inclusion rate. When you go above five you run the risk of losing attention). These are people who’s beliefs may or may not align with yours, but they’re people who can put their own twist on a topic. Once you’ve found them, start a conversation about something that interests all of you. It could be a product review, it could be an outlook on mental health, it could be an opinion about pop culture, politics or religion… whatever it is, find one subject that all of you can write about. Make sure that it’s a popular subject. Don’t pick something obscure that people won’t want to read. The goal here is to pick a subject that’ll appeal to your audience, and to the audience you’ve not yet met.

Each of you writes a post. Each of you edits the posts. At the bottom of your posts include a note that reads ‘This post is done in paternership with Blogger X, Blogger Y and Blogger Z. To see their perspectives on these subject please click on the following links.”

Schedule your posts for the exact same moment. If you’re in different time zones, make sure that you’re aware of the difference so that you can pick an optimal time for everyone.

Your readers will read your post, and, if you’ve done your job well enough, have interest in checking out the opinions of those you partnered with to make the post. And each of their posts will direct their readers to you.

The Math:

Let’s say that you, Blogger A, have 100 followers. You’re struggling to reach a new audience and you’re looking for a means to grow your blog. You take on this opportunity. and find three friends to do it with.

Let’s say that Blogger X, Blogger Y and Blogger Z also all have 100 followers each. Whilst it’s estimated that roughly 10 percent of that audience could overlap, that sill leaves 90% of the audience who has not yet heard of you.

Blogger A (you), in one post, promotes Bloggers X, Y and Z to your audience of 100 people. In return, Bloggers X, Y and Z are promoting Blogger A(you) in each of their posts, which is 270 brand new readers being reached (300 people – 10% or, 30 people).

270 new people that are being reached without spamming, without purchasing followers, without being sneaky or underhanded. It’s just honest, open promotion. If you do it right, it works.


Key Points:

  1. You need to write about something that will garner attention, something popular, something that people will care to read your perspective of, and the perspective of others. So don’t write about how cheerios are gross. Pick a topic that matters. If you don’t, no one’s going to care.
  2. You have to post at the same time. If people click on the link to go to someone’s blog and their post hasn’t been made yet, the cyclical promotion will stop dead right there. So, if you’re in different time zones – say one of you lives in Florida and one of you lives in California, you need to schedule to ensure the Floridian posts at noon and the Californian posts at 9 am.

Cyclical marketing helped me, in my last office, grow the twitter profile from having 200,000 followers to 600,000 followers in just 12 months. Granted it was an established company so the brand name played a help in that growth, I did posts of this nature several times a week. Posts we paid for, posts people paid us for, posts no one paid for we just did as a means to reach new people and showcase our brand… whenever I saw a partnership that posed an opportunity for growth, it became a part of my Twitter calendar.

I have experience first hand just how much value these Cyclical marketing initiatives can benefit a company. Celebrities do this too! All the time! Now that you’ve read this post, you’ll realize it when you see it happening more often.

It’s simple. It’s smart. It works.

Yeah, yeah, yeah – for a subject that’s sole purpose is to make things sound better, cooler or more appealing, explaining the structure behind marketing is boring.

Blogging 103: Blog Monetization

*Point of Note – All information in this post is my person opinion based off my experiences on WordPress and from working in Digital Marketing. Please take anything said with a grain of salt and make the decision that’s best for you.

I read a lot of blog posts, from people new to the WordPress community, who are looking to monetize their blog almost immediately within creation. While I’m all for the entrepreneurial spirit, I think it’s important to note that you have to pay for the Premium Personal Account that has site monetization and for all of the Business Accounts that have site monetization. This means you don’t just get to run these ads for free.

Before you go and purchase this account that allows site monetization, I think it’s an important question to ask yourself, are you getting enough traffic to your blog to even make back the money you’re paying for the account?

Fun Fact: I once worked for a company in which we ran ads on the company blog. With 20,000+ hits to the blog per week, we were making on average… about 75 cents per day. I say this not to scare people away from the decision to monetize your blog. If you want to do it, do it! But do so being informed. Keep in mind that a WordPress account that allows you site monetization is not a ‘get rich quick’ scheme. You have to put money in to get money out, and, what money you make from ads is based on site traffic and clicks.

In the short term, without established traffic visiting your blog, it could be difficult to garner enough revenue from those advertisements to even pay off the fee the account cost you. I say this not to discourage, but to educate. If you have money to burn, this might not matter to you. But, if you’re living pay-cheque to pay-cheque, or struggling to get by, putting your hard-earned money on a WordPress account that isn’t going to return it’s value might cause you to be discouraged with blogging.

In the long term, if your goal is to monetize your blog that’s a very smart, sustainable approach. Building your audience and your community will ensure an established level of traffic to your blog that can allow you some foreshadowing as to potential ad revenue that you can make. If your blog so happens to get more traffic one day over another, that’s an added bonus. But, at the very least, you’ll be able to estimate possible money earned based from average hits your blog gets.

I think that it’s also important to note professional bloggers don’t make the majority of their money from ad revenue. Ad revenue is often an after-thought in blog revenue from someone who’s professionally blogging. Bloggers will use ads, but these ads are not their primary source of income. These ads are often a secondary, or more likely, a tertiary source of income. If someone is really successful with blogging these ads might just be a fourth or fifth source of income.

Professional bloggers make their substantial pay-cheques from things like sponsorship, brand collaborations, selling of services, EBooks and so on and so forth. And they’re awarded those sources of income because they have an already established audience of people reading their blog. Sponsorship can mean big bucks, depending on the size of your site. While working at the aforementioned company who’s blog that I ran, a sponsored post for us could make anywhere between $500-$5000. $5,000 for a single post was a big difference from the 75 cents per day the blog was making in ads.

So where does that leave you?

Well, if blogging something that you really want to make a go at, it’s going to require some hustle. It’s going to require some strategic digital marketing practices being put in place to grow your blog for not only temporary traffic, but for people who will keep coming back, who want, need and desire to see what you have to share.

It’s going to involve strategic positioning. It’s going to involve taking the initiative to properly use your analytics in your favour, and it’s going to take work. (Unless you’re already famous or the child of a celebrity, that is)

If you’ve got something to bring to the table, something that can benefit others, or bring them joy, connect with them or catch their attention, then you will need to use all of the Digital Marketing tools in your arsenal to make sure people read your work. Because… like I’ve said before… just because you write it does not mean people will read it. There’s plenty of profoundly intelligent people on this platform with a lot to offer the blogging community (and the world) who don’t know how to Digitally Market themselves, and as a result, will never get to share their expertise as far as it deserves.


Like this post and want to read more about Digital Marketing and showcasing your blog? Read any of these posts:

On building your dream blog >

On making your blog stand out >

Blogging 102 – Tips for Blog Growth >

Beginners guide to wordpress analytics (and using them to grow your audience) >

Why you shouldn’t buy followers >

Misleading Marketing

Companies, and specifically marketers who work for said companies, use misleading phrases, sayings and comments to advertise their products every day. These claims are made as a means to entice people in to purchasing their products over any other products in the market.

These claims, while not technically a lie, are definitely not the truth. When you really take a moment to step back and think of what they mean, you’ll understand that it’s a very gray area to which they’re marketing.

Without further adieu, here are some examples of misleading marketing:


ANYTHING AND EVERYTHING CLAIMING TO BE ANTI-AGING

There is quite literally ZERO ability for a company to make a cream, a pill, a treatment, etc… that is anti-aging. Why? Because you can’t turn back the clock. You cannot stop your body from aging. As much as you’d like to look like you’re a baby fresh from the womb, it’s not possible.

What you can do is take steps to slow-down the appearance and feeling of aging, because there are definitely things in this world that will make you look older, faster. So if what you’re trying to do is bask in eternal youth for as long as possible and slow down that clock – don’t smoke, put on sunscreen before you go outside, practice yoga to remain flexible no matter your age, ensure your body is getting the proper vitamins and nutrients it needs to keep your insides healthy, stop eating so much sugar, drink A LOT of water. I could go on and on.

No cream, no pill, no treatment is going to turn back the clock, no matter how expensive it is or how powerful the company claims it to be. Anti-aging is not possible. It’s a myth the beauty industry sells to try and take advantage of the insecure and the vain. If you live your life well and take care of yourself, you don’t have to be either of those things.

SPLIT-END BINDING HAIR PRODUCTS

If you have split ends, that is dead hair. If you ends are dead, there’s nothing you can do. No shampoo, no conditioner, no hair treatment on the market is going to bring that hair back to life. You get rid of split ends by cutting them off. Any hair product that is claiming to be split-end binding is one that is going to severely disappoint you upon use because there’s no resuscitation… much like there’s no way to put the snakeskin back on the snake once it’s shed it’s outer layer.

Don’t waste your money on any hair products that claim to be split-end binding. Use that money to go to the salon and get them cut off. Next time around, take proactive measures to look after your hair. Minimize the heat you expose your hair to, don’t wash your hair every day, use bobbles instead of hair ties, and so on and so forth.

DOCTOR RECOMMENDED

Doctor recommended is a misleading statement in marketing because of the fact that people rarely tell you what doctor recommended it, or what that Doctor is a Doctor of.

There are so many different types of Doctors: General Practitioners, Surgeons, Specialists (Podiatrists, Gynecologists, etc…), Researchers, Veterinarians, Psychologists, Psychiatrists, Dentists, anyone with a PhD in any subject in which they chose to go to school to get a PhD in (example: in the UK you can get a PhD in Fashion Studies). If something is being marketed as ‘Doctor Recommended’ ask yourself, what type of Doctor recommended this? Was it a General Practitioner? Was it a Veterinarian? Was it someone with a PhD in Engineering? Was it a Dentist?

A package technically may not be lying if it says ‘Doctor Recommended’. I’d just like it noted for the record that, unless you can see the specific Doctor’s Name and what type of Doctor they are, it could be a Doctor of Literature who is recommending it. I strongly encourage everyone to think twice about the statement ‘Doctor Recommended’ if they see it on a product they’re considering purchasing.

YOU DON’T NEED TO DIET OR EXERCISE TO LOSE WEIGHT

I take so many issues with a product marketed for weight loss that promises you to lose four times more weight without diet or exercise. What is four times more weight? Four pounds of water weight instead of one pound of water weight?

Secondly, it’s virtually impossible to lose weight if you’re not willing to diet or exercise. Unless you’re having a drastic weight loss surgery, any weight that you’re going to lose without diet and exercise is water-weight. This is a proven fact by real Physicians who work on and study the human body every single day.

If you want to make considerable change in life and lose weight, you will need to change your lifestyle. You will need to both exercise and change your diet. You can supplement with these types of products, if you want to (though I wouldn’t recommend it). But the key word here is SUPPLEMENT. A supplement is suppose to do just that, supplement your lifestyle. If you’re taking a supplement and eating pizza, burgers and drinking beer for dinner each night, the supplement is not going to do much for you… regardless of what the commercial might be saying.

THIS CAR GETS [INSERT NUMBER HERE] MPG ON THE HIGHWAY

Any vehicle that is marketing ‘MPG’ on any roadway is giving you a guess… and the guess is most often wrong at that. In fact, between 2011-2013 it was proven that Kia and Hyundai specifically mislead consumers by over exaggerating their MPG for vehicles and were taken to court for the matter.

Vehicle manufacturers cannot predict how people drive their cars, where people drive their cars, what road conditions are, how often a vehicle might get left running, whether a person lives in San Francisco or New York City, or any of the factors that will effect the ‘MPG’.

Marketing a vehicles MPG is a misleading tactic to entice people into thinking their gas bill will be lowered if they select a certain vehicle. Which, if that’s why you’re wanting the vehicle, you know how you lower your gas bill? Drive your car less. Walk more.

WE’VE SAID IT ON TV SO IT HAS TO BE TRUE

I have no picture for this, I just see it said on TV a lot and I cannot stress this enough, people lie on television all the time.

People pay for their advertisements to be put on the channel it’s airing. You know what the people who run that channel want? Money. They want all the money they can get. That’s why you see and hear disclaimers. They want money and they don’t want to be held accountable when the person/company paying for the ad isn’t being all that truthful. People lie on television ALL THE FUCKING TIME. If you see something on television, take it at face value and use your common sense before you spend your hard earned money on it.


Misleading marketing is used through all industries across the world. It may seem silly, but these small statements make a great deal of difference when people purchase products or services. This is why it’s more important than ever to be an informed consumer in 2019.

Misleading marketing is also a tactic that’s growing a great deal on social media and blogging platforms as people try to entice others to pay attention to their posts, photos or content. The places I see this happening most are from those who are consistently using their platforms to sell or promote products/services. It’s important to remember that not everyone is genuine, no matter how nice they may seem.

Blogging 102 – Tips for Blog Growth

Photo from Search Engine Journal

You know what’s a really great feeling in blogging? When someone reads your post, when they understands your message and when they appreciate your content. It makes you feel like you have a connection with people you’ve never met from a world away or right down the street. It’s a certain kind of magic to your soul that’s difficult to fully explain.

In order to feel this though, you have to effectively market your blog, positioning it within the WordPress community and beyond. Because unless you get readers, you won’t get that connection. How does one do this, might you ask?

A good picture goes a long way. A great picture goes even further. A strategically placed photo at the head of any blog post can provide more click-bait for your post than anything that you write. So don’t just pick any photo, pick the perfect photo. Edit it. Brighten It. Ensure that it’s high-quality and the perfect addition to your post. The photo will entice them to click and your writing will keep them reading.

Write what people want to read. Please note that this does not mean stop writing what you’re writing. This means take what you’re writing and turn it into something for a wider audience. Take your niche and turn it into something that people want to read. It’s a habit of bloggers to write ‘Me, me, me, me, me’. Which is great. Your blog is a diary so that’s very reflective of your life. Thing is, when people go to Google to search things, they’re not going to search ‘Me, me, me, me, me’. So, how do you change this your posts into something they will search? Say you have some incredible banana pancakes for breakfast and want to share the recipe on your blog. Don’t write ‘I had the most amazing banana pancakes for breakfast’, write ‘The most amazing banana pancakes you could ever eat’. You’re still sharing what you love, but in changing the subject and content from being ‘Me, me, me, me, me’ to something that will entice readers, more people are likely to find your post, read your post and find it helpful to them and their love for banana pancakes.

Self Promote. This can be done in a lot of ways. If you’d like to grow organically within the WordPress community, I highly, highly, highly recommend that you make friends in the WordPress community. Your friends will introduce you to their friends and so on and so forth. If you’d like to grow your organically online, make use of social media. Change your usernames to be the name of your blog, include your blog link on all of your social media profiles. If you leave a comment on someone’s youtube video or instagram post, sign the comment ‘Sincerely, {Name of Blog}. The more places that people see your blog’s name and URL, the more chance you have to gain readers from around the web. If you really want to think outside of the box, print some business cards with your blog’s information on them and hand them out around town/post them to bulletin boards. Garner that attention from wherever you can!

Collaborate. Collaboration with other bloggers is one of the easiest, most simple ways to introduce people to your audience and to have them introduce their audience to you. Sure, some of your audience may overlap, but I guarantee you there is an opportunity for new people to see that collaboration and discover that you exist for the very first time.

Be consistent. I’ve said it before and I’ll say it again – if you really want people to pay attention to your blog you need to be consistently posting to your blog. People have short attention spans, and if you don’t post for a long time, they’re going to forget about you. Not just that, they’re going to move on to following someone else to fill that space in their heads. Gauge your audience and work with a schedule that you can commit to. If you can post every day, great! Do that! If you can’t, try to commit to two-to-three posts per week. People need to know that when they come back to your blog, they’re going to find something new to read. And, it’s estimated that people will only visit your blog three times to find zero new content before they move on. If it’s been three weeks since you’ve posted, that’s perhaps one of the reasons why you’re struggling to find growth. Work with a consistency schedule that you can keep up with.

Use your analytics to your favour. (I spoke of this here) If you go into your wordpress analytics, there’s an option to see which of your posts were most popular by day, week, month and year. Click on “Year” and see which of your posts were most popular this year. People obviously liked and resonated with these top posts, so consider broadening your discussion on those topics. It obviously appeals to you because you’ve already written about it, and it appeals to others because of the attention it got, so why not expand?

Please take all of the tips in this post with a grain of salt. If you’ve disagreed with one of my points, you don’t have to follow it. These are just tips and tricks that I’ve learned in nearly 10 years of Digital Media Management with different companies and charitable organizations. I’ve seen blogs flourish and I’ve seen blogs driven into the pavement.


If you’d like to read more of my thoughts/tips on Digital Marketing and WordPress growth, please click here >