I’m going to meet Baby Harry

Baby Harry has been home and doing well at home. My brother and sister-in-law have been keeping home away from people because he’s very much considered immunocompromised and it’s just too risky to be mixing and mingling with his condition at this point in time.

That being said, one of the after affects of him laying on his back in the hospital for so many months is that his skull isn’t properly forming. His brain is developing faster than his skull so he has to get fitted for one of those baby helmets.

My brother said it’s something like this:

#

#NotHarryJustAnExample

Anyways, they have to take him to a specialist to get fitted for this helmet and it needs to happen sooner, rather than later, since babies develop so quickly and so much in their first year of life. My brother and sister-in-law have actually arranged it so they can see the specialist here.

Since I’m fully vaccinated for COVID, work from home and have no life, HARRY IS COMING TO VISIT. It’s safe for him to come and visit!

They’re going to stay with me for one night, take him to get fitted the next morning and then go home. My brother’s unsure right now if they’ll have to come back to pick-it-up, or if the helmet can be taken to their town and their doctor in their town can watch it go on to make it works properly. So, depending on how that happens, Harry might need to come back!

I’m excited to meet my nephew for the first time! I’m excited to have guests. I’m happy that they feel they can safely bring him here to stay and I won’t be putting him at risk. I’m just happy I’ll get to spend some time with the kid.

It’ll be a quick visit, but I’ll soak up every minute of it.

For whomever needs to hear this

Seeking open lines of communication is not too much to ask for.

Seeking honesty and transparency is not too much to ask for.

Seeking fair treatment is not too much to ask for.

Seeking kindness is not too much to ask for.

Seeking time is not too much to ask for.

Know who you are, what you desire and what you deserve. Expect what you deserve from people. Don’t hope for it. Expect it. Be surprised by those who don’t give you what you deserve, not those who do.

Instagram giveaways are more valuable for them then they will ever be for you

I’ve noticed a new trend on Instagram in which, instead of doing giveaways with a singular influncer, brands are now doing giveaways with a handful of influencers all together. I can only assume this was the brain child of a manager at a common management agency they all share. Nevertheless, this idea, from the business perspective, is actually genius.

Influencers who do solely internet based influencing for their career have managers. Instead of reaching out to a brand and asking if they can have free shit, their manager will do that. Their manager will email a marketing representative at said brand and say ‘Hey, I’ve got [Influencer Name] with [X] followers. They’ll shout you out to said followers if you give them free stuff. They’ll provided target, specific content for your brand if you give them something to give away’.

Let’s use Peloton, for an example. (Using Peloton because I’ve seen several groups of influencers giving away a peloton lately)

Here’s some basic Marketing related math for you.

  • Peloton sponsors an influencer that we’ll call Jill. They give her one bike for herself and one bike to give away to one of her 500,000 followers. Jill tells her 500,000 followers to follow Peloton in order to be entered to win.
  • Jill has a potential to reach 12-18 percent of those followers on an average post, but typically with giveaways you can reach 25 to 30 percent. If we guestimate that she reaches the smallest percentage of followers with her post, 12 percent of 500,000 is 60,000 followers.
  • If we factor in that of those 60,000 followers reached, about 10 percent of them will actively follow Peloton, which is 6,000 new followers for Peloton. 6,000 new followers for the price of two bikes means that these bikes have already paid for themselves.
  • Now, if we factor in that of those 6,000 new followers got, roughly 2% of them are actually inclined to just go buy the Peloton themselves and have the spare change to do so, there’s roughly 120 people who could potential purchase the bike outright after seeing the giveaway.
  • Considering they have already made their money back with the followers earned, even if only one of those 120 people purchase a Peloton after seeing Jill’s sponsored post, that’s pocket change for Peloton. That’s profit. Measurable profit. Imagine if ten people bought them? 20?

When I say that Jill’s post has the potential to reach 12-18 percent of followers and that 10 percent of them will actively act on seeing the post to follow Peloton, these numbers aren’t pulled from thin air. They’re basic guestimates used in the industry for ROI calculations.

Where the management company comes in is that they’ve realized a way to increase the value to the brand and the influencer, whilst minimizing the work for everyone. How do they do that? Instead of one influencer giving away one bike, five influencers are now giving away one bike. Not each, total. This means Peloton is giving away one bike, and instead of having access to just Jill’s followers, they now have access to Jill’s followers, Jen’s followers, Sarah’s followers and so on and so forth.

Instead of Jill propping up Peloton, Jill is now propping up Peloton and each her four friends. Jills four friends are also doing the same thing for her.

If Jill, Jen, Sarah and the rest of them all have half a million followers, for example, Peloton has multiplied the math of their original outcomes five-fold. In the process, each of these influencers are also seeing their own follower count growing, for the Peloton sponsored content that’s 1/5th as valuable as it was before.

As an Instagram user, your chance of winning has gone from 1 in 500,000 to 1 in 2.5 million. As an Instagram user, you’ve gone from having to follow one extra user, to having to follow 5 extra users. As an Instagram user, you’re doing the work for them. They’re posting a 15 second story to Instagram and offering you 1/5th the chance you had before. In the process, they’re improving their stats for future advertisers. What are you doing? Filling your Instagram feed with annoying influencers in hopes of being the 1 in 2.5 million people who wins a $2,000 bike?

Peloton has millions of dollars to set aside each year for giveaways. Millions. Paying $2,500 (or however much it costs for the bike with shoes and whatnot) to give away one bike, that gives their brand the potential to reach 2.5 million people is PENNIES. Literal pennies.

Long story short: Influencers get the followers. The brand gets followers and sales. Instagram users get… to follow five extra, potentially annoying accounts, for 1/5th the chance at a prize they would’ve had in previous years.

If you’re someone who doesn’t care who you follow on Instagram, please don’t @ me. I’m not saying that having to follow five people is arduous work. I’m merely suggesting that a management company has created a model in which brands and influencers invest absolutely nothing in people and people invest everything in brands and influencers. That’s what drives the influencer industry – they influencers and brands do as little work as possible and users pay for it with their social media currency, their time, their attention and their dollars.

Saturday Morning

Shout out to the neighbour’s roofing crew who started replacing the roof at six-o-clock this morning. You know what’s not quiet? Replacing a roof. You know what’s not conducive to sleep? Listening to a roof being replaced, shingles being torn off and ten men shouting barbaric things at one another(that are not, and will never be funny) at six am.

Am I short on patience today? Sure am.

#FirstWorldProblems

These days

Some days you’re on top of the world.

Some days there isn’t anything that could possibly touch you, disrupt you or stop you in your path.

Some days everything you do is pure gold.

Other days, none of that is true.

And that’s okay.

We have to accept the bad days in order to appreciate the good days when we have them. I just hope they come around again soon.

I’ve not had much to say lately. Life has been busy. It hasn’t be the most fun. I’m trying to keep my mind occupied, I guess. I feel as though I shouldn’t even be writing this right now. It’s vague as hell and I don’t know how to finish this, or why I even started it the way that I did. Now would be an awfully good time to have a dog or cat, or something to make me smile. I wonder if my neighbour would let me borrow their dog. Is that a weird thing to ask for? That’s a weird thing to ask for.

Maybe I’ll go online and buy a giant stuffed-animal. What are those hype things the kids are buying these days – squish mallows?

Changing the game

A multinational, multi-billion dollar corporation is following my company’s digital footprint around the web.

Marketing matters.

You can have all of the money in the world and if your marketing sucks, it won’t matter.

If you can’t compete with someone else’s resources, change the game. The power is well within your means to do so. Money isn’t everything.

Ugh

I made the mistake of looking-up what it was that Josh Duggar was charged with.

I’m not naive, I know there’s some seriously fucked up shit that goes on in this world. Do yourself a favour, though… don’t look up his charges. There’s a certain innocence to life that you just won’t get back when you learn what he was doing that lead to his arrest.

It’s snowing.

It’s May 8th and snowing.

I can’t deal.

I want to be lounging by a pool somewhere warm right now.

I love spring when it’s spring. It’s not too hot. It’s not to cold. It’s just right. Snowing is not right. Snow doesn’t work for me. It’s May 8th.