Thoughts of the day

I knew when I talked about COVID vaccines on my blog last night there was a chance that I’d get some pretty wild responses of some pretty crazy conspiracy theories.

To clarify (because sooooo many people seemed to misread): I didn’t say anywhere in my post that people were, or should be, required to get vaccinations. I just suggested that I hope they do, and that I wish they would. I stated again and again ‘in my opinion’ and some people still seemed to treat it as though I was speaking for the majority. Maybe that’s because they feel like they’re in the minority, or maybe they just wanted someone to yell at. Nevertheless, I’ve always reflected on my comments section as being a place of discussion, not a place of bullying. For that reason, I stopped approving comments on that post this afternoon. For that reason, I am also disabling comments on this post and future posts, until I decide otherwise.

I’m going back to the reason why I started this blog. For me. About me. This blog is my outlet. It is for my opinions. If you’d like to share your opinions on vaccinations, or other controversial topics, please feel free to do so on your blog.

As of today my parents officially have appointments to get their vaccinations. This is big news for them because they’ve not yet met Baby Harry. (None of us have) This vaccination will put them one step closer towards being able to meet their grandchild, whether that be in two months, four months or a year. However long it takes until he’s fully recovered.

I’m looking forward to being eligible for a vaccine.

Until that time, I’ll continue hiding in my house because I’m lucky/blessed/privileged enough to be able to work from home. I know what a gift that is. It’s one that I am so damn thankful for. I also know how lucky/blessed/privileged I am that a vaccine will be available to me. I know there are a lot of countries in this world who cannot afford them and will rely on the COVAX program to get them in a year, or two, or maybe even longer.

Baby Harry is doing well. We’re hoping he’ll be released from hospital in May. That is the estimate we were given. Hopefully, one day, I’ll get the opportunity to meet him when he’s healthy enough to be around people. When I’m vaccinated, of course. Because I ain’t putting that baby at risk. He’s been through enough in his short two and a half months of being alive.

Thoughts of the day

Disclaimer – I’m leaving comments open because I believe in open conversations about topics that can be/are deemed controversial topics. If you’re an asshole in the comments, I will turn them off.

In my opinion, it’s not the job of the general public to understand, or try to protect, anti-vaxxers.

In my opinion, a vaccine passport for COVID is not a violation of privacy. Similar documentation has been required for travel for decades. There’s never been mass hysteria against those requirements. Frankly, if someone doesn’t want the COVID vaccine, then they should get comfortable in the country they’re in. Viral contagions travel when people travel. That’s why we’re in this pandemic in the first place…

In my opinion, if you’re questioning the efficacy of the vaccine, you should ask a doctor, about your specific case (or your family’s). Whether you do virtual health meetings with a physician, or go in person, if you’re questioning the efficacy of the vaccine, a health care professional is the best person to get your advice from. There’s too much misinformation on the internet.

I would like to get the vaccine. I’m looking forward to becoming eligible. I’m looking forward to getting it.

The COVID Vaccine is not required in Canada. That being said, I reckon we could probably put our society in a lot better of a position if the majority of people did/do go and get the vaccine. This diatribe that the government is infringing on the rights of the public by recommending as many people as possible get the vaccine to create a societal immunity is really painful. No one is being forcibly confined and injected with a vaccination.

If someone doesn’t want to get the vaccine, then they won’t get the vaccine. I’m not here to change minds. I will say, though, if someone doesn’t want to get the vaccine, they don’t deserve to cry foul when countries begin implementing COVID vaccination requirements. It is coming. We know vaccination requirements are coming. It’s not a question of if, it is a question of when. Anyone who doesn’t want the COVID vaccination is an increased risk when travelling. There are going to be countries that do not want to accept that risk once a vaccination has been made more widely available. Travel restrictions aren’t just a thing of the present, they will be a thing of the future. Anyone who doesn’t believe that is fooling themselves.

I hope, I really do hope, that enough people choose to get the vaccine to give my local area, and the world, some level of immunity from this virus. We’re all tired of this virus. And I am just all to exhausted of hearing about government infringement on people’s rights through making vaccinations available. Vaccinations are a good thing. Throughout history it’s been proven time and again that vaccinations have quite literally saved us from horrible disease. There’s a reason why no one’s needed to worry about Polio in the Western World for several decades and it’s not wishful thinking.

Okay, I’m done now. I think.

Another holiday alone

Just waiting.

Just wishing.

Just thinking.

If you’re alone for Easter, know that I am thinking about you. Whether you celebrate it or not, it doesn’t matter. ‘Michael Scott’s Lonely Hearts Club’ extends far beyond Valentine’s Day.

I’ve been sick

After a negative COVID test, I went to the Doc and was told that I had a throat infection, sinus infection and ear infection in each ear.

No wonder I felt so miserable.

I thought that it was COVID because I’d lost my sense of smell and taste. Turns out the sinus infection was the culprit there.

It’s been a long road to recover. (I’m being overdramatic, here. It’s been like two weeks) I have been struggling to sleep during those two weeks, though. Waking up every 1.5-2 hours has made it more difficult to get the rest they tell you to get when you are sick.

Something I really appreciated about this past winter was the fact that, because I was around so few people, I was sick was less often then previous years. Back in October when I was sick, it’s because I was exposed to people in my office. And, I know who got me sick this go-around. Luckily for me it hasn’t been COVID. Luckily for me it’s something I can tolerate.

I feel like crap, though.

I wish I could eat ice cream. I would love ice cream with a little maple syrup on top right about now. That sounds delightful.

Don’t get sick, boys and girls. It’s not fun.

Take my word for it.

SPELLING. GRR.

Why is it that when I read writing that is not my own, I can catch spelling mistakes in seconds, but when reading my own work, I glaze right past spelling mistakes EVERY TIME. EVERY TIME.

I know how to spell.

Every word that I spell wrong, I know the proper spelling of.

On a completely unrelated note, we’ve got a lot of snow here. I’m definitely not impressed about it.

Douchebaggery

I usually have the television on during my work day as to have background noise. Dr. Phil is a show that I’ve grown accustomed to, because when you really stop to pay attention to what goes on, this show is garbage. Anyways, my personal feelings about Dr. Phil aside, today he’s interviewing a former Sheriff from Texas who had a wife and six girlfriends, two of which he had proposed to, one of which he’d provided fake annulment papers to make himself look single.

It’s a lot, I know.

Anyhoo, Dr. Phil takes 49 minutes before he asks the most obvious question – ‘why didn’t you just get a divorce?’

‘I wanted to see what was out there, who was out there’, the former sheriff says. ‘I wanted to see if any other women would be interested in me’.

FUUUUUUUUUCK THAT.

7 women have been scarred for life from this scenario, and probably will have trust issues with everyone they ever meet, because he needed to feed his ego? He needed a ‘backup plan’ before he left the woman that loved him?

This man is… what’s the word I’m looking for here?

Boring life things

I bought stocks today.

I don’t think this is anything that’s going to make me rich any time soon. But, you know, I’m learning something new. That’s exciting to me, both for the new knowledge I am gaining, and also, that I’m in a place where I can financially do this. It’s a nice feeling. I’ve spent so long of my life being worried about money that having a few extra dollars to ‘play with’ so to speak, it feels freeing.

In other news, we’re in that awkward stage in Canada where the weather gods cannot decide if it’s winter or spring. Yesterday it was +9 and sunny and beautiful. Today it’s -6 and snowing. If the weather gods are listening, I would love spring. I would love, love, love spring. I’m ready for sunny days and warmer weather. I am ready for adventures into the mountains where I don’t have to wear four layers of clothing to stay warm.

Come at me, spring. I dare you.

In absolutely unrelated news, I’ve been invited to Colorado in September for a work-related event. They keep asking me to confirm attendance, I think because the vaccine roll out is going much faster in the United States than in Canada. Truthfully, I don’t know that I’ll be vaccinated by then. I wish I could turn around and say ‘Red Rocks here we come!’ I guess we’ll have to wait and see.

My Day Job

I keep posting this and then sending it back to my drafts folder to make edits. I really should just leave it up.

When it comes to work, I’ve talked a lot about how I work in marketing, communications and public relations. This is all true. My position is one of those chameleon positions that tends to change based on the day. I don’t have a set description of duties because those duties change depending on what is happening.

Here’s a little bit of an explanation of what being Director of Marketing entails:

I draft emails, press releases and professional reports for distribution and print in three countries on two continents, hoping to expand to eight countries on three continents in the next 12 months. I also edit emails, press releases and professional reports and act as the last set of eyes to see information before it’s distributed externally.

I maintain the company website. This involves daily maintenance and upgrades, adding and removing content, collecting registration information, optimizing SEO for the company and much more. I also use the company website to run the company blog – something that has become a bit of a behind the scenes look at the magic my coworkers create.

I create and maintain Google Ads for the company as a measure to help direct even more people to our company website. This is done through identifying what terminology is important to our executives, as well as using an SEM/Keyword Search Tool to stay up to date on what the most popular trends on Google are.

I encourage clients to leave reviews about our company and the software that we sell because I understand the importance of reviews to people who are considering investments of six figures in specialized software like that which we sell.

I manage a sales team of seven people. We’ve been developing and executing a sales plan over the past five months to grow awareness of our products around the world, and hopefully increase our clientele.

I am in charge of graphic design for the company. This includes adding any new design templates to our website, creating info-graphic advertisements for both print and digital publications, designing animations for our YouTube channel and I’m sure a half dozen other places that I can’t think about at the particular moment that I’m writing this. I have more than 800 fonts on my computer and I can tell you which are good fonts for which occasion by the back of my hand. Types of fonts, colours, sizes of documents/images/graphics, they all matter deeply when it comes to consumer purchasing trends.

I make videos for our YouTube channel. It’s pretty self-explanatory.

I manage the company’s social media platforms, ensuring a balance between promotion and showcasing the lifestyle of our company and employees. I’ve given our company platforms a very sassy personality and people seem to be enjoying it. I think it’s a nice change from the otherwise very bland topics that run our industry. I seek growth, I seek to share knowledge and I seek to make an impact with our platforms that is enough for people to want to continue coming back.

I develop presentations for sales calls, events, tradeshows and conventions (that last two have been online the past year) and investment meetings.

I watch daily, weekly, monthly and annual trends within the industry to ensure that our company stays relevant, that we continue to grow and that we maintain our knowledge of competitors to keep a competitive edge.

I send monthly email campaigns/newsletters to 20,000 people to share about our corporate structure, goals, services and products. I keep all analytics from these campaigns to ensure that I improve on each message the following month.

I track our company’s analytics across all platforms. What pages people visit, what emails people open, what videos people watch, how much time they spend doing each activity… these are all important statistics to help my team do a better job in the future.

I organize press conferences for the company. These haven’t happened that often lately, largely due to COVID, and when they have they’ve been more of a virtual feed that we send to journalists. But, I’m that person that’s ensuring there are no wrinkles in the curtain being used as a black background because I know small things like that can look unprofessional and distract from messages you’re trying to deliver.

I host professional development courses for scientists around the world, teaching them the basics of our software. I highly recommend the tactic of using your own products to teach someone something knew. Those who seek knowledge become guinea pigs for your own products and they often don’t even realize it.

I work with charitable organizations across North America to ensure that we donate a portion of our funds back to people in need. Prior to COVID my company did a lot of physical, in-person, volunteering. Since COVID began, though, we’ve switched to a model solely focused on donations because we understand that a bunch of extra heads in and around charitable organizations right now could be dangerous to the spread.

I try my best to understand everyone. I don’t always agree with them. Actually, I don’t agree with them a lot of the time. But, I understand them. I understand them because marketing is about understanding people. It’s about being able to put yourself in their shoes, and being able to know where they’re coming from. If you can know where they’re coming from, you can know how to appeal to them and how to help them. Realistically, that’s all anyone wants.

I think one of the most important things I do is provide a balance. My coworkers often come to me and ask my thoughts on something they’re working on – they treat me as somewhat of a trusted resource and I’m really proud of that. They know I’ll be honest with them and I know they’ll be honest with me. I think this is a reason why we improve upon our communication and messaging each month. I think this is why we’re growing steadily. We’re not afraid to be honest with one-another if something sucks. This pushes our entire office to be better. And, when we operate at a higher level of quality, continuously, people recognize that.

There’s a lot that goes into marketing. And, sharing this isn’t necessarily about bragging, although I’m sure that the majority of this post sounds like I am bragging. I just wanted to explain that there are facets to this type of work that a lot of people don’t think about, or understand. And that’s totally fine. Just… know… know that when I rant about marketing, when I share tips and tricks, it comes from a good place. I’m very passionate about marketing and the difference it can make in what you, I, or anyone is able to accomplish.

Marketing is important. Marketing can make, or break, a company/person. At the end of the day, everything tied to marketing is based upon understanding people. This is why you can always tell when good marketing is happening and… when people really understand the audience they’re marketing towards.