Sporadic AF Thoughts, Nov 3.

I had such a good time writing the last post like this that I’ve decided I might do it more often. Though I still don’t like ‘AF’, so I need to come up with a new title. We’ll call that a work in progress.

After a week of feeling as though I really just wasn’t going to survive (yes, I am extremely over-dramatic when I am sick), I am finally starting to feel somewhat/relatively human again. I’m not 100%, but I can feel myself getting better, and that’s what’s important.

The sweet and wonderful Hilary from SereneLuna Blog sent me the kindest early birthday card/present and it absolutely brightened my spirits this week. There’s something about a hand written letter/note that will just never go out of style in my heart. It’s timeless, it’s so thoughtful and it really makes you (in this case me) feel as though someone genuinely cares. I think that’s why I really appreciate thoughtful birthday cards. Does anyone else keep their birthday cards? I keep mine. Is that weird?

I’ve been on the hunt for a ‘natural’ deodorant for a couple years now. And yes, I fully understand the dichotomy that ‘natural’ deodorants present. I think the biggest struggle that I am having in this search is that the majority of deodorants marketed as ‘natural’ are ingredient based in essential oils. I happen to be wildly allergic to most essential oils and using these products often causes me to get blistery rashes. So how does one find a ‘natural’ deodorant without any essential oils in it?

There’s been a growing narrative in Canada about a divided country, as the ‘Wexit’ movement gets propagated in the media and is gaining steam. Meanwhile, more and more multi-million dollar corporations have collected their tax-cuts from the Alberta government and are fleeing. Jason Kenney is running the narrative that this is ‘Trudeau’s fault’, ignoring the very basic fact that trickle-down economics don’t work. Trickle-down economics have never worked. The rich stay rich by hoarding their riches. They don’t invest it into their employees and the economy through sponsorship and infrastructure, they lock it in bank accounts in far off lands that have limited laws with respect to banking.

Following in the footsteps of his idol, the holier than thou Trump of Donald Senior, Jason Kenney handed out a corporate tax cut earlier this year promising the public this was a smart move for a better Alberta and that this would benefit everyone. And, as the corporations have subsequently taken their money and run, the Wexit movement now has more than 40,000 members on their online platform. Interesting…

It didn’t work when Donald Trump did it. It hasn’t ever worked for any government before and we all knew that it wasn’t going to work for Jason Kenney, but he did it anyway. He sold the public on a bill of goods that was built on pillars of salt and sand, meanwhile silencing anyone who dared remind him that trickle-down economics don’t work.

Now, I know that politics can get rather boring for people to follow at times, so I relate this to pop culture. Remember this fact: the rich get rich by hoarding their riches.

Kylie Jenner has recently been named the youngest self-made billionaire ever. Kylie, along with the rest of the Kardashian family, has a slew of employees who work for her. In her home, in her office, in the factories making the cosmetics that she sells. It’s widely reported that each and every one of her employees make minimum wage. It’s also been claimed by the employees who make Kylie Cosmetics that they’re not even provided with the basic safety equipment and working environment to help them properly do their jobs. According to the employees they’re paid only minimum wage, the bare legal minimum that Kylie has to pay them, not provided health insurance, and can at times, work upwards of twelve hours or more on a single shift during peak ‘launches’ for the line. All while only wearing a hear net and safety goggles.

The laboratory that Jenner uses is the same lab that Colour Pop cosmetics uses. And, it’s worth noting that these claims have also been made about Colour Pop Cosmetics as an employer. (Please note these claims of the factory and working conditions have not been verified through what I would consider… “media sources” for lack of better terminology. They’re Indeed reviews, youtube videos of ‘Why I quit working for Kylie’ and so on)

Why does Kylie only pay her employees the bare minimum wage legally required of her in the state of California? Simply put, would she be the youngest self made billionaire had she given them raises? Would she be the youngest self made billionaire had she offered any form of health insurance, chosen to upgrade the factory which her cosmetics are produced, offered employees more safety equipment to do their jobs? Likely not. Rich people stay rich by hoarding their riches.

Now I’m not hating here. I’m simply stating the facts as they relate to politics and they relate popular culture. What the girl has done is created a relatively average product, found the bare minimum it could possibly cost her to produce it and used ‘her brand’ to price it at a markup so high that in just a few short years she’s become a billionaire. She actually sounds pretty intelligent to me. But, she also reminds me of the very important point that trickle-down economics don’t work. In politics, in business, in Alberta, in life in general, it’s human nature to hoard our riches. Therefore, it really doesn’t matter who is in charge, the Oil Industry is still dying and Alberta is still in denial. Okay, I’ve talked about this for farrrrrr too long.

It’s raining outside. Pouring, actually. Consequently the downpour outside my window mimics the downpour in my head. Too many thoughts, too little time. I am a shallow heart with a wandering mind who is presently second guessing anything and everything that I possibly can. I’ll be 31 soon. It’s time to get my life together. I wonder what that looks like.

Misleading Marketing

Companies, and specifically marketers who work for said companies, use misleading phrases, sayings and comments to advertise their products every day. These claims are made as a means to entice people in to purchasing their products over any other products in the market.

These claims, while not technically a lie, are definitely not the truth. When you really take a moment to step back and think of what they mean, you’ll understand that it’s a very gray area to which they’re marketing.

Without further adieu, here are some examples of misleading marketing:


ANYTHING AND EVERYTHING CLAIMING TO BE ANTI-AGING

There is quite literally ZERO ability for a company to make a cream, a pill, a treatment, etc… that is anti-aging. Why? Because you can’t turn back the clock. You cannot stop your body from aging. As much as you’d like to look like you’re a baby fresh from the womb, it’s not possible.

What you can do is take steps to slow-down the appearance and feeling of aging, because there are definitely things in this world that will make you look older, faster. So if what you’re trying to do is bask in eternal youth for as long as possible and slow down that clock – don’t smoke, put on sunscreen before you go outside, practice yoga to remain flexible no matter your age, ensure your body is getting the proper vitamins and nutrients it needs to keep your insides healthy, stop eating so much sugar, drink A LOT of water. I could go on and on.

No cream, no pill, no treatment is going to turn back the clock, no matter how expensive it is or how powerful the company claims it to be. Anti-aging is not possible. It’s a myth the beauty industry sells to try and take advantage of the insecure and the vain. If you live your life well and take care of yourself, you don’t have to be either of those things.

SPLIT-END BINDING HAIR PRODUCTS

If you have split ends, that is dead hair. If you ends are dead, there’s nothing you can do. No shampoo, no conditioner, no hair treatment on the market is going to bring that hair back to life. You get rid of split ends by cutting them off. Any hair product that is claiming to be split-end binding is one that is going to severely disappoint you upon use because there’s no resuscitation… much like there’s no way to put the snakeskin back on the snake once it’s shed it’s outer layer.

Don’t waste your money on any hair products that claim to be split-end binding. Use that money to go to the salon and get them cut off. Next time around, take proactive measures to look after your hair. Minimize the heat you expose your hair to, don’t wash your hair every day, use bobbles instead of hair ties, and so on and so forth.

DOCTOR RECOMMENDED

Doctor recommended is a misleading statement in marketing because of the fact that people rarely tell you what doctor recommended it, or what that Doctor is a Doctor of.

There are so many different types of Doctors: General Practitioners, Surgeons, Specialists (Podiatrists, Gynecologists, etc…), Researchers, Veterinarians, Psychologists, Psychiatrists, Dentists, anyone with a PhD in any subject in which they chose to go to school to get a PhD in (example: in the UK you can get a PhD in Fashion Studies). If something is being marketed as ‘Doctor Recommended’ ask yourself, what type of Doctor recommended this? Was it a General Practitioner? Was it a Veterinarian? Was it someone with a PhD in Engineering? Was it a Dentist?

A package technically may not be lying if it says ‘Doctor Recommended’. I’d just like it noted for the record that, unless you can see the specific Doctor’s Name and what type of Doctor they are, it could be a Doctor of Literature who is recommending it. I strongly encourage everyone to think twice about the statement ‘Doctor Recommended’ if they see it on a product they’re considering purchasing.

YOU DON’T NEED TO DIET OR EXERCISE TO LOSE WEIGHT

I take so many issues with a product marketed for weight loss that promises you to lose four times more weight without diet or exercise. What is four times more weight? Four pounds of water weight instead of one pound of water weight?

Secondly, it’s virtually impossible to lose weight if you’re not willing to diet or exercise. Unless you’re having a drastic weight loss surgery, any weight that you’re going to lose without diet and exercise is water-weight. This is a proven fact by real Physicians who work on and study the human body every single day.

If you want to make considerable change in life and lose weight, you will need to change your lifestyle. You will need to both exercise and change your diet. You can supplement with these types of products, if you want to (though I wouldn’t recommend it). But the key word here is SUPPLEMENT. A supplement is suppose to do just that, supplement your lifestyle. If you’re taking a supplement and eating pizza, burgers and drinking beer for dinner each night, the supplement is not going to do much for you… regardless of what the commercial might be saying.

THIS CAR GETS [INSERT NUMBER HERE] MPG ON THE HIGHWAY

Any vehicle that is marketing ‘MPG’ on any roadway is giving you a guess… and the guess is most often wrong at that. In fact, between 2011-2013 it was proven that Kia and Hyundai specifically mislead consumers by over exaggerating their MPG for vehicles and were taken to court for the matter.

Vehicle manufacturers cannot predict how people drive their cars, where people drive their cars, what road conditions are, how often a vehicle might get left running, whether a person lives in San Francisco or New York City, or any of the factors that will effect the ‘MPG’.

Marketing a vehicles MPG is a misleading tactic to entice people into thinking their gas bill will be lowered if they select a certain vehicle. Which, if that’s why you’re wanting the vehicle, you know how you lower your gas bill? Drive your car less. Walk more.

WE’VE SAID IT ON TV SO IT HAS TO BE TRUE

I have no picture for this, I just see it said on TV a lot and I cannot stress this enough, people lie on television all the time.

People pay for their advertisements to be put on the channel it’s airing. You know what the people who run that channel want? Money. They want all the money they can get. That’s why you see and hear disclaimers. They want money and they don’t want to be held accountable when the person/company paying for the ad isn’t being all that truthful. People lie on television ALL THE FUCKING TIME. If you see something on television, take it at face value and use your common sense before you spend your hard earned money on it.


Misleading marketing is used through all industries across the world. It may seem silly, but these small statements make a great deal of difference when people purchase products or services. This is why it’s more important than ever to be an informed consumer in 2019.

Misleading marketing is also a tactic that’s growing a great deal on social media and blogging platforms as people try to entice others to pay attention to their posts, photos or content. The places I see this happening most are from those who are consistently using their platforms to sell or promote products/services. It’s important to remember that not everyone is genuine, no matter how nice they may seem.

Day 23: Same shit, different day.

Senior Management is hanging on to the old ways and expecting the younger generations to behave in the way did when they were picked up at their university career nights in the eighties. It’s no wonder employers don’t know how to effectively value the millennials in their offices.

The generational chasm that presently exists between the two (in some places three) generations in today’s work place is alarming to say the least. The “do as I say not as I do” mentality runs rampant amongst a league of overbearing management unwilling to look outside of the box they’ve put themselves in.

Amidst all of this, millennials are killing the culture. Millennials are destroying the industry. Millennials are making ‘the rest of them’ look bad as we reshape the way business needs to be done. That’s all they care to share. Somehow, if something has gone wrong it is always at the fault of the millennial in the office.

Change isn’t easy. Trust me, I know. I’m living it. Thing is… just because something has always been done one way does not mean that it always has to be done that way. Instead of vilainizing a generation for ‘having no values, loyalty or motivation’ how about you stop for a moment to think about the fact that maybe our values, loyalty and motivation are different to yours. That’s not a bad thing.

Whilst trying so hard to protect themselves and interests with the archaic boys-club like mentality of the 60’s, 70’s and 80’s, I simply wish for them to please take a moment or two to realize that millennials are merely trying to do the same thing… in a new world… in a new decade with a new way of life.

People really ought to stop demoting and demoralizing an entire generation based solely on the fact that they don’t understand and don’t care to.

-V