Jake is chachi.

Jake is so chachi. (A fool)

After he annoyed our CEO yesterday, I asked for us to have a call. Our CEO, wanting to watch me put him in his place, scheduled the meeting, waiting for Jake to accept, and then invited me after he’d accepted. Some might say manipulative, but, I say he deserved it after his comments yesterday saying that he wasn’t going to need my assistance unless he had administrative issues.

First thing Jake said when I showed up in the video chat? “Ohhhhhh, who’s this?”

“This is Vee. She has some questions for you that I too, would like to know the answers to,” our CEO said.

“Ohhhhh, terrific.” He said, sarcastically. “Hit me with your worst!” He exclaimed.

I gave a pleasant greeting, thanked him for his time with myself and our CEO and his response was ‘That’s sweet. What do you need from me?’

Well Jake. I need a lot. HAHAHA!

He definitely was not prepared to cross paths with me. He got very defensive. VERY DEFENSIVE. He quickly turned hostile, and I don’t think he could’ve hung up the call more quickly than he did when he determined the meeting was over because he’d had enough.

Me: “So Jake, I’ve read you’re a marketing genius, that you actually graduated with honours from Stanford. You also run a business that’s raised more than 1 billion dollars in capital during its lifetime. That’s really impressive.”

Jake interrupts me: “Thank you, thank you. I do what I can.” He was acting smug at this point.

Me: “Why does your google business page, for a business that’s more than a decade old and has raised more than a billion dollars in capital, provide the address for a Dollarama?”

Jake begins tripping over his words, dumbounded at the question he just heard.

Jake: “Well, that might have been an oversight on our former assistant. I didn’t keep track of the data that she logged.”

Me: “But Jake, you’re the marketing genius, you’re the face of the company. You didn’t once think to google your own company? Surely you’re not running your billion dollar business out of the back of a dollar store?”

Jake: “Well, well, umm… well…”

Me: “That’s okay, I’ve clearly caught you off guard. I’ve got a few more questions, we can move onto those, if that’s alright?

Jake: “Oh, yeah… yes, hit me with them!”

I take note at how quickly he’s wanting to move on after metaphorically falling flat on his face from my first question.

Me: “Your website proclaims that you provide SEO and business integration services for companies that allows them broader reach, better digital footprints and repeat visitors to their websites and social media platforms. I was very interested with the piece about working with Nike and Samsung. Those are some impressive clients.”

Jake: “Yes, we’re very proud of how we help our clients and the clients we’ve been able to bring into the fold over the years.”

Me: “I’m just curious what information you can provide to companies like Nike and Samsung, some of the most recognizable brands on earth, when your very own marketing company hasn’t done proper enough SEO for it’s own digital footprint to appear on any of the first five pages of any search engines.”

Jake, clearly getting pissed off at me at this point, but trying to stay professional: “I’m sorry?”

Me: “When I google your company, all I see is a google business page that directs me to a Dollarama. There isn’t a link to your actual business website anywhere on the first five pages of google.”

Jake: “We have a very common business name.”

Me: “Surely a marketing genius as good as yourself, someone who graduated with honours from Stanford, could be able to figure a way around that? After all, you are charging us $7,500 to do SEO for our business. How do I know I’m going to get quality results from a man who won’t even do SEO for his own business?”

Jake: “We’re speaking semantics here. Whether or not I do SEO for my own company matters not to how I can help your company.”

Me: “Okay, well are you aware that each of your four defunct company Instagram pages that haven’t been updated in several years rank higher for search engines then your actual company website?”

Jake: “We don’t have four Instagram pages!”

Me: “Actually, you do. You also have a Facebook page that hasn’t been updated since 2014, that provides a different business address from your google business page, and a Twitter account that I’m pretty certain your coworker used as a platform to profess is his love, and subsequent hatred, for his former fiancee during their breakup.”

Jake, stumbling over his tongue with a depressing frown on his face: “I can’t tell you what my coworkers would’ve done with respect to social media platforms for the company.”

Me: “But you’re in charge of marketing. Surely you understand the importance of a clean, and thoroughly vetted, digital footprint? Especially in a sales/service industry.”

Jake to our CEO: “I’ve got a lot of things to do today. Are we done yet?”

Me: “You know Jake, I was just hoping we could meet on a level playing ground. I want to ensure our company is getting the best bang for our buck. Surely you can understand that with our initial investment, and with the money we’re due to pay you yet, that we were hoping to get our concerns addressed so each party can work cohesively together.”

Jake (making a fist as though he’s frustrated but trying to stay calm): “What do you want?”

Me: “I was curious… “

Jake: “What? What are you curious about?”

Me: “You and each of your colleagues have exactly the same amount of contacts on LinkedIn. It’s a rather obscure number as well.”

Jake: “So?”

Me: “Did you purchase those connections?”

Jake: “Are you kidding me?”

Me: “Also, I’m curious, how many employees does your company have? LinkedIn says 47-200, but your website says four. You’ve eluded to only a handful and a quick google search (seeing everything that comes up prior to your business website on the search engine) brought me to a listing for your company on the Business Bureau that says you have 9. So… how many people are working there?”

Jake: “Is that relevant to anything, or are you just trying to be difficult?”

Me: “Just call me curious.”

Jake to our CEO: “Well [CEO’s name], the third degree this morning has been great, but I actually have to head off for another meeting in about ten minutes here that I need to prepare for. I’ll be in touch in a few days.”

Jake immediately hangs up from the call before I or the CEO could say anything more.

The CEO immediately started laughing now that we were the only two left on the call. I asked him what he thought was so funny. He laughed and said “Dang, could you imagine what would happen if you ever decided to go to Law school? I felt like I was watching a deposition… and he crumbled, very quickly.”

We agreed to wait to hear from Jake to see what he had to say. We hung up the call and I went on with my day.

Jake, about a half hour ago, had his assistant email our CEO asking that work moving forward be run through him and that I not be included because he feels I would make the project more difficult than it has to be.

Our CEO wrote his assistant back, CC’ing Jake and myself, saying that all work and communication can run through me, or Jake can give back the $7,500 we paid him.

Sir, you picked the wrong woman to underestimate

A few weeks back I shared a story about how my company’s CEO signed us up to work with a Consulting company that, from the outside, seemed like a scam.

After I wrote that I addressed my concerns with the CEO and he assured me that this was a chance he was willing to take and if we got scammed, or fell flat on our faces, thanks to the move, he’d give me veto power from here forward. So I said I’d be a willing participant.

Our CEO emailed Jake at said company and told Jake that I would be the primary point of contact for our company and to run all communications and work through. He also asked that we start on January 11.

It’s January 11th.

You know who I never heard from on the first 10 days of January? Jake.

I thought ‘Wow, okay. Jake must be one of those ‘Walk into work at 8:00 am when he starts at 8:00 am’ kinds of guys.

Nevertheless, I didn’t say a thing. I patiently waited.

This morning, our CEO CC’ed me on an email to Jake and says ‘As noted in the emails I sent on December 23rd and January 5th, all communication and work needs to go through Vee’.

Jake had emailed the CEO this morning asking for information to get started with the project, ignoring the two emails in which our CEO said to go through Vee.

The CEO then wrote him back, CC’ing me, saying ‘Please send all communication and work through Vee’. If there’s one person at my work you don’t want to piss off, it’s the CEO. I could tell from the tone of the email that he was annoyed.

Jake is… either an idiot, or a cocky asshole… or possibly a combination of both? Nevertheless, Jake ‘replied all’ to the email. In the email he wrote back that was sent to myself and our CEO, he said:

“I only really need help from you at the moment. I’d also prefer to keep conversations between us guys, to keep it easier. If I run into administrative issues, then I can get Vee involved.”

US GUYS? Who writes that in a business environment? It sounds so sexist. Does he think he’s being funny? Is he really dumb enough to not understand how it sounds?

ADMINISTRATIVE ISSUES? This is entirely sexist from my perspective. Noting the inclusion of the female involved would only occur if there are administrative issues. What does he think I do? Store passwords for the Social Media platforms to let our CEO run them?

It’s day one of our agreement and Jake, you’re already annoying me. You’ve already annoyed our CEO. Oh, I cannot wait to see what kind of a hot mess this develops into. Jake thinks I’m the designated coffee deliverer for this company, apparently.

Renew or rebrand

My WordPress plan has expired.

It has not been renewed, yet.

When you try to link to my page, the links will be broken. Broken links will hurt your SEO, so don’t do it! At least not right now.

When you try to find my page, you’ll see a message that says ‘millenniallifecrisis.org has expired’ and ‘please notify the site’s owner’. To those of you who have notified me today, thank you. I am aware.

You should be able to find posts on your WordPress reader, for now. From my understanding, posts are being reverted back to the free-links that come from a Free WordPress account. So, if you’re an email subscriber to this blog, you’ll likely see them in your email but you won’t be able to click on a link to see it further.

I’m not too sure the route I want to take this blog. I’m at a bit of a crossroads with respect to my digital footprint right now. You could call it a bit of a Millennial Life Crisis. I’m considering renewing and I am also considering rebranding. I wasn’t really going to say anything until I’d made a decision but, enough people have noticed and asked me that I thought I better acknowledge it.

When I figure it out, I’ll be sure to share. Until then, hopefully nobody steals my URL. Thank you for all of the kind emails and Instagram messages and comments today.

Netflix

I was given a subscription to Netflix for six months as a Christmas present this year. It’s actually one of those most thoughtful gifts someone could have given me with the amount of time I spend at home.

I have been watching E-V-E-R-Y-T-H-I-N-G I’ve missed over the years. Since I didn’t own a television from 2006-2020, I largely just watched shows available on YouTube. I mean, when I was unemployed last year, I would watch shows occasionally with family members, but it was never anything I chose. Now I get to choose.

I have been watching:

  • Richie Rich – Technically I had already seen this but it’s still just as good as it was when I was a kid
  • Law Abiding Citizen – This movie was so good!
  • Forrest Gump – A movie that was 2.5 hours and didn’t bore me
  • Braveheart – A movie that was 3 hours and that I didn’t love
  • Superbad – It was actually kind of funny
  • Godfather 1 & 2 – Not the hugest fan of these movies
  • V for Vendetta – THIS WAS SO GOOD
  • How I Met Your Mother – I’m realizing there are episodes I never saw when it was airing, though I thought I’d seen the whole show

Since closures here will continue for several weeks longer, at least, it looks like Netflix is going to come in handy to help with my boredom.

If anyone has any recommendations for things to watch on Netflix, please share!

Is it inauguration day yet?

Everyone who worked for the Trump administration that has resigned from their positions since Wednesday, they do not deserve praise. At least not in my opinion. The events of domestic terrorism that occurred at the US Capitol on Wednesday afternoon were the culmination of four years of garbage governance. Someone drawing a line in the sand two weeks prior to the transfer of power from one administration to the next is nothing more than ceremonial at best.

These people are not displaying any morality by quitting their jobs only after Donald Trump’s actions directly affected them. So long as it was everyone else in the country that were shit on by the Trump administration over the past four years, they didn’t care. As soon as they were affected by it, that’s where the line in the sand is drawn? This is a personal decision to save their own skin.

I said recently, with respect to Canadian public officials, that those who work in public office should always be held to a higher standard than the general public. I believe this should be true everywhere. While I know it’s not, the United States should not be immune to this concept. These people shouldn’t be able to slip away quietly into the night to settle into some other life in some other city and not be forced to live with the ramifications of their direct actions the past four years. No, they weren’t the president. However, there is a lot more at play here beyond “the opinions of my employer do not reflect myself”. When you play an active role in public policy, the actions of the government you work for are a reflection of yourself.

As for everyone who stormed the Capitol on Wednesday, I am in shock of just how many people have proudly identified themselves as rioters online. It’s one thing to commit a crime, it’s another to believe that your privilege excludes you from consequence of that crime.

This administration and the effects of the previous four years will not reflect well on American history.

Stupid people in public office part 2

A senior public servant at the Public Health Agency of Canada accepted an all-expenses-paid holiday to Jamaica courtesy of Air Canada Vacations in November, even as her agency has been advising Canadians since March to avoid non-essential travel to combat the spread of COVID-19.

Dominique Baker, the acting manager at PHAC’s Office of Border and Travel Health, flew with a friend to the upscale, all-inclusive Royalton Blue Waters resort in Montego Bay in mid-November.

Courtesy of The Gobe and Mail

ARE YOU FUCKING KIDDING ME?

I cannot even begin to explain the frustrations I have with the behaviour displayed by Canadians working in public office, believing they’re above the guidelines their very fucking offices are implementing.

This is… this is… this is nuts.

In her ‘off time’ from her day job, Dominique Baker is a social-media ‘lifestyle influencer’. I hate that term. The very people we elevate as a society to hold influence over people are the people who seem to make the worst decisions, have zero morality, common sense or decency and… believe there’s a standard for us normal folk and a different standard for themselves.

How does she still have a job?

How is it not a conflict of interest that, in her ‘off time’ she’s accepting all-inclusive, paid for vacations from one of Canada’s largest corporations in the middle of a global pandemic? She literally works in the office that manages the federal regulations that have been handed down to Canadian with respect to international travel for the past ten months.

How is Air Canada paying for her holiday not being treated as a secret lobbying effort? They paid for her to take an international vacation just as Canada entered the worst month of COVID of 2019, knowing full well what office she worked in and what position she held within the office that manages the federal regulations on international travel.

And again, HOW DOES SHE STILL HAVE A JOB? She’s working for the government. She’s making three, if not four, times the salary of the average Canadian, she exhibits this behaviour and it’s totally okay?

Now, and only now, that this is public knowledge, she posted a short video to her Instagram today, exclaiming that this was a safe trip, but it was the wrong time to go. Comments are limited to come from only people that she follows, so of course it’s all of her friends kissing her ass and telling her they love her for owning up to her mistakes. From what I can see, her video is the farthest thing from owning up to her mistakes.

Also, she said “If you’ve been thinking about getting away, I urge you to stay home until it’s safe.” That’s rich coming from someone who’s already back from her trip, only encouraging practicing safety now that she’s made national news, and just fifteen seconds prior assured us that her trip was completely safe.

Meanwhile I’m hear in Calgary, haven’t seen a soul outside of video chat. It’s worth noting that since November when numbers started rising here in Calgary (and all over Canada), more than 3,000 surgeries and treatments deemed non-essential have been postponed due to the COVID pandemic. In her home province they’ve been averaging 1,500 – 2,000 cases per day and I cannot even begin to fathom how many people have had their treatments and surgeries delayed because of it. Field hospitals are being built in parking lots across this country because our health care system is overrun, past capacity and cannot be sustained with current facilities.

But it’s okay, because she was super-super safe, and there was noooooooo conflict of interest whatsoever in her accepting an all-inclusive paid vacation to Jamaica as Canada was tightening travel restrictions and quarantine time?

I HATE PEOPLE.

Seditious Conspiracy

What the bleep is happening in Washington? I mean, I know what’s happening but… WTF.

What’s happening in Washington DC right now is exactly what Donald Trump has been stoking for months, years even. This is his doing. This is a sad, pathetic loser who cannot control the will of the majority.

There are people on social media seeking sympathy because of injuries sustained in their… well, let’s call it what it is, domestic terrorist riot. I’m sorry if I don’t feel sorry for you for getting maced because you’re sad your unintelligible doofus of choice wasn’t reelected. He should’ve never been elected to start with. What’s really sad to me is these people are genuinely uninformed enough, and swayed enough from Trump’s speeches, that they genuinely believe they’re standing for something by doing this.

I really cannot wait for the day Donald Trump disappears into obscurity, where he belongs. I hope that the Republican Party spends the next four years rebuilding the party they’ve so effortlessly destroyed over the past four. I do believe opposition parties have value in government. I don’t believe the Republican party as-is brings any value to government. I don’t believe the Republican party as-is does anything but screw over Americans.

Also, thank you Georgia!

Also, thank you Stacie Abrams!

Hopefully now Mitch Mcconnell will fade into obscurity with Donald Trump.

Fuck everyone who rioted at the capital today. I was watching Emily D. Baker give her reactions to this on YouTube and she spoke to what I was, and am feeling. She said that while she wishes everyone who participated today in rioting at the capital could be arrested, charged and stand trial for their actions. She also said the realist in her knows that is entirely impossible and even if it were that would overwhelm the legal system.

Algorithms that I predict will ‘pop off’ in 2021

On blogs, on vlogs, on podcasts, YouTube, social media and beyond, these are some of the subjects I predict will see exponential growth in popularity throughout 2021.

BUDGETING

With the world still deep in the throws of this pandemic, tens (if not hundreds) of millions out of work and a lot of those still working truly struggling with their finances, I predict we will see a shift in the digital paradigms away from ‘hauls’ and frivolous spending, towards budgeting.

What is a budget? How do you budget? What’s an appropriate budget for a single person, or a couple, or a family? While it might seem like second nature, it definitely doesn’t take the importance in the high-school curriculum that Pythagoras Theorem did. I predict people are going to be using the resources they still do have to research how to make better use of their money going forward.

Where does one go to get budgeting advice when they cannot afford the fees of a financial advisor? The world wide web.

COOKING/MEAL PREP/ELIMINATING FOOD WASTE

Food prices are going up in 2021. In a lot of places they have already begun to rise. $100, or whatever you spend on your budget, isn’t going to stretch as far as it used to.

I predict people will, in droves, be searching advice of how to meal prep, how to cook and eat from home (rather than going out) and how to eliminate food waste. Gone are the days in which purchasing a $5 salad kit only to have it go bad in your fridge over two-three weeks is acceptable. People will be doing all that they can to eat the food that they purchase and get as much food as they can for as little as they can (how to shop sales).

PREGNANCY/BABY RELATED CONTENT

The pandemic baby boom has already started, and will only continue to grow as quarantine babies are brought into this world.

I’ve already seen a lot of these moms sharing their stories on various digital platforms. From what they need for pregnancy to what they need for baby. From how they adjust to being a parent to what it’s like giving birth in a world that’s anything but stable, the mom content is going to grow in popularity over the next year. Moms will search other moms. Prospective parents will search moms. Random people will find moms and stay for the fascination aspect.

RECOVERY RELATED CONTENT

Another topic that will be popular due to a direct result of the pandemic and how it’s affected people. Yes, people struggled with drugs, alcohol and other substances prior to 2020, but 2020 made it just that much worse for a lot of people. As said people come to grips with their reality of addiction and try to find recovery, I do believe they will search for positive reinforcement and someone who understands what they’re going through.

Recovery. Healing. Acceptance. Rock bottom. Mental Health. These subjects all sort of… intertwine. I see 2021 being a big year for all of them in the digital sphere.

INVESTING

I don’t quite fully understand why this one has picked up so much steam so quickly, but it has. Gone are the days of investing being owned by the fiscally well-off, responsible, nearly a grandma/grandpa group. The promotion of investing from any age is taking hold. Simple blogs nurturing knowledge about penny stocks are garnering hundreds of thousands of views per week. Teenagers are becoming millionaires and convincing other’s to do it as well. I truly believe more people will seek out investing as their side-hustle, and if they do well enough, their primary hustle. (It’s worth noting it’s more of a rarity for it to become a primary hustle… in spite of what they want you to believe on the podcasts)


I’m already starting to see a shift into self-reliance and independence. I’m also seeing a shift away from ‘buy all the things’ to ‘us what you have’. I think that subjects elevated in 2021 will largely be about self-improvement. Last year everyone tie-dyed their clothing and learned how to make bread, this year they’re going to face their demons, their shortcomings and probably try to teach themselves how to play guitar.

**I need to make a mental note to come back to this post in one year’s time to see how close, or far off, I was from what turned out to be the year in trends.

Transitioning to only accepting digital payments is a form of classism

Fair warning: It’s Friday night and I have been thinking a lot this evening. While I follow this train of thought in my head, I question my ability to adequately convey the thoughts.

Prior to COVID, the western world was already deeply entrenched in digital payment systems. Credit cards, debit cards, Apple Pay, Google Pay, Crypto Currency, these are all forms of digital payments that have been driving the economy for several years now. This transition to digital payment mediums was only exacerbated by the pandemic when many businesses transitioned away from accepting cash because they wanted to limit their employees handling cash.

Cash carries germs. Germs could get employees sick. COVID is bad. COVID comes from germs. Therefore cash is the enemy. At least around here it has been.

I can’t tell you the number of businesses I’ve been to since March in which digital forms of payments are the only payments they accept.

Eventually, even after we’re all vaccinated, digital payments are still going to be the norm. We know this because this was already a transition happening prior to COVID.

This is classism.

We’ve already played the ageism card and told seniors and the elderly they need to get with the times and learn our technology. Now we’re playing the classism card and telling people that if they cannot pay for something digitally, they cannot pay for it at all.

We are (as a society) developing a system for people of financial stability and resource to be able to easily purchase their goods and services with digital means, ignoring the fact that technology is a luxury. Technology is not something that everyone has. Despite what people say, it’s not even something the majority of people have. I know that we like to pretend everyone has a cell phone and everyone has a bank account, but factually, that’s not the case.

What will homeless people do when they’re no longer able to take their cash to purchase… well… anything? What are they going to do? When they can’t even buy a freaking banana, or a hamburger or whatever it is they might need and would have otherwise in the past used cash to pay for? They’ve had a hard enough time finding businesses that accept cash during the pandemic. So what happens when we transition to a fully digital payment system for good?

Banks treat homeless people as liabilities and very few banks actually provide (very few) homeless people with a bank account (I’ve only ever seen one bank here in Canada that seeks to give homeless people a bank acccount). If they don’t even have a bank card they’re definitely not going to have the newest iPhone to use Apple Pay. Are Apple or Samsung going to step up and provide technology for the homeless and a system for a reloadable balance?

Please don’t say ‘Well they shouldn’t be homeless anymore’. That is a form of classism. You and I have no idea why, or how, someone wound up homeless and we don’t deserve the right to judge them. We can help them if they would like help, yes. Judge them? Hell no.

What about people who live in abject poverty? Because, while people don’t always like to admit it, there millions of Canadians, and tens of millions (if not hundreds of millions) of Americans who don’t just live below the federally or locally determined poverty line, but actually live in abject poverty. Their roofs are caving in, their meals are few and far between, their resources are almost non existent. These people don’t necessarily have bank accounts because, quite frankly, they don’t have money to put in a bank account. Even if they do have a bank account, though, if they don’t have any money in the bank account, they may not be so inclined to take what little money they do manage to get from a family member, friend, neighbour, side hustle or whatever source they’re getting it from, to put in a bank account in order to pay for milk and bread.

Banking fees are no joke. If someone’s already dealing with an extreme budget, or lack thereof, forcing banking fees upon them is only furthering the burden they’re already bearing.

Please don’t say ‘well they shouldn’t live in poverty, then.’ If it were truly that simple, then no one would be living in poverty.

I’ve really only begun scraping the surface of what issues come from not having, or using cash any longer. I don’t know who else has noticed but a lot of charities are only accepting digital payments these days (unrelated to COVID). That means for every charitable donation made, banking fees will be incurred. There are A LOT of organizations who relied heavily on an extra dollar here or an extra five dollars there from a lot of people. It might not seem like much if you’re well off, but what would normally be providing an extra $5 bill now has the possibility to incur a $1.25 (or more) banking fee, depending on where someone banks. That’s enough to turn people away.

This future that we’re building around cards and smart phones, wireless transfers and so on… it’s a deeply flawed system being built for the financially stable, the resource rich and well off people of this world.

Everyone else? I guess they’re out of luck.

YouTube channels worth watching

This post is to share some YouTube content creators that I really appreciate. With so many people creating content on YouTube, it can be hard to find someone who does something that actually differentiates from the crowds, so when I do, I tend to stick with their videos.

Here are a few people (in no particular order) who I really think bring something unique to the world of YouTube. I’ve included a small blurb about them, as well as a link to one of their videos that I think is worth watching/listening to.

NICKI POSITANO – THE POSITANO DIARIES

Nicki is an English Makeup Artist who moved to Positano, Italy in 1999. She makes videos showcasing what life is like on the Amalfi Coast. Her and her partner live in a home that is 500 steps down from the nearest road (talk about the ultimate cardio) and they grow a lot of their own food.

I’ve always had a fascination with Italy. With the food, with the culture, with the beauty… with everything that she shares on her channel. Also, watching them making things like pasta from scratch is quite cool. Bonus points to her for the fact that she’s very sarcastic. I like sarcastic people.

CECILIA BLOMDAHL

Cecilia lives in Longyearbyen, the worlds northernmost town on the island of Svalbard. The Island has a small population, less than 2,500 people and is home to a lot of polar bears. Cecilia shares a lot of what life is like in the arctic, including: polar bears, northern lights, what it’s like living in a cabin with no running water. She’s a videographer/cinematographer on the island so she’s actually quite talented with the video she makes.

Her channel has grown a lot since I found her videos, which I think is both from a fascination of the life she’s sharing from the arctic, but also a testament to the quality of the content she shares. I highly recommend checking it out.

PRO HOME COOKS

This channel is run by a guy named Mike. From New York City, Mike is on a mission to teach people how to cook, how to cook from scratch, how to use what they purchase, the nutritional benefits that come from various foods and what kitchen appliances are actually worth your money.

I’ve learned a lot about cooking from this channel. He’s definitely got a ‘no bull-shit’ vibe to him, which I quite like. I think a lot of people gravitated to his channel because of the fact that it’s not ‘aesthetic’, it’s real. He makes messes. He burns things. He has to do things over once in a while and he leaves that footage in.

DANIEL SCHIFFER

Daniel is a talented videographer who shares what happens behind the scenes as he works freelance. He films commercials for clients, commercials for fun, and instructional videos about how to get the best footage for whatever you’re trying to shoot.

I actually found him when I originally started watching his girlfriend’s YouTube videos. Since discovering his channel, though, I’ve learned a lot about videography. Which… who doesn’t love learning a new skill? If you’ve got a fancy camera, or even just a cell phone (like I use) and want to learn more about video, he’s worth watching.

EMILY D. BAKER

Emily is a licensed attorney and former prosecutor for the LA District Attorney’s office. She provides breakdowns of legal speak, processes and potential outcomes of both big and small cases from around the USA. Her channel has grown by more than 50,000 people in the past two months because she’s started breaking down the legal speak of some rather large YouTube law-suits (trending topics will always garner more watchful eyes), but she till has frequent discussions about some of the more obscure legal topics. Basically, she just talks about whatever fascinates her and breaks down the law to layman’s terms for people like me.

Warning… recently she’s really gotten into long-form content. Videos range anywhere from an hour to almost three hours. If you get hooked, you’ll be listening to her for a while. She also likes to swear a lot and is quite sarcastic, so if there are people around, wear headphones.