I had a phone interview for a job scheduled for today at 11:00.
The job that I applied for was for a Marketing Coordinator for one of the most major beverage companies in the world.
I read the job description and it talked about creating and implementing a marketing plan, determining new markets and sectors for which to expand the brand, using communication platforms to deliver messages and promotions of the products and deciding events to sponsor. These are all typical marketing related tasks.
The ENTIRE job description mentioned that it was for this particular beverage brand. NOWHERE in the job description did it mention that it was for any other brand, or anything but this particular beverage brand.
Get three minutes into the phone interview and he lets me know that the job isn’t actually for this brand at all, it’s for one of their subsidiaries.
Then, he asks me what makes me want to work for this brand – the subsidiary, not what I thought I was applying for.
I told him the position seemed like a challenge that I would be great for and I was excited at the prospect.
Then he said ‘No, not why you want this position, why do you want to work for this brand (the subsidiary)?
I again mentioned the position seemed like something that would excite me.
And again, he said ‘I know why you think the position is great, but why did you want to work for this brand (the subsidiary)?
Well, sir, I didn’t actually know I was applying for a job with this subsidiary until about a minute ago when you told me. There was no listing of the subsidiary anywhere in the job posting. At all.
Scuffles on the other end of the phone.
‘You’re not very quick at thinking on your feet, are you?’ he asks.
‘Guess not!’ I said and tried to laugh it off, knowing this was going to be held against me.
Then he goes on to say ‘Well, I’ll explain to you a little more about the position. As a member of our sales team..’
Nothing in the job description mentioned ANYTHING about sales. ‘Oh, the job description didn’t mention anything about sales?’ I calmly, casually suggested.
He says ‘Well Marketing Activation is, by definition, sales’.
I disagree with that statement on its face. But whatever.
He goes on to explain that this position is a sales role and commission based.
So I applied to a job that I believed was going to be branding, marketing and establishing this company into new avenues in Western Canada.
The job was actually for a sales position for a subsidiary company in which the job-holder is to drive around the prairie provinces asking different gas stations and arenas and venues if they’re willing to carry this product and what kind of deal I could arrange to sell them these products.