The basics: Instagram 101

As with any marketing tips/tricks/advice provided on this blog, please take all information with a grain of salt. This information is not provided as the ‘be all to end all’ word. So, take what works for you and leave what doesn’t.

Not everyone is interested in Instagram growth. So, if you’re one of those people who doesn’t care one way or another, this advice likely isn’t for you. Which is totally fine. This information is being shared for those who might find it helpful!

Without further adieu:


Hashtags are a tool that allows Instagram users to find other Instagram users who post similar images, share similar interests or are like-minded individuals. When you post an image to Instagram, if you would like the opportunity for others on the platform to find said image, it’s imperative that you use proper and relevant hashtags that depict what’s in your image.

Put the hashtags within your caption, do not put them as the first comment. When you do not put the hashtags within the caption of the photo itself, you’re losing valuable time and real estate within the Instagram algorithm for people who could potentially be viewing your image.

You can post up to 30 hashtags per image. If you are a blogger, or running a business account, it’s recommended that you try to keep hashtag use to 9-11 hashtags per image. There are several reasons for this, most important of which being, if you limit the hashtags you’re using to 9-11 hashtags at most, you’re focusing on only the most relevant hashtags pertaining to the image. When people start reaching hashtag 15 and 16, they start just using random hashtags that don’t really pertain to the image and it can become very spam-like, overcrowding different categories on the platform. This is why you can search ‘#TheGreatOutdoors’ and see pictures of hamburgers and french fries.

When selecting hashtags, select categories that you would search for. Why? Because not all hashtags are as valuable as others. If you’re searching for something on Instagram, there’s better odds that someone else is too. More people are going to be searching ‘#TheGreatOutdoors’ than ‘#Tree’. As you type in the hashtags to Instagram, the app will actually tell you how many people have used said hashtag and similar hashtags. Example:

Include a selection of both popular and less popular hashtags within the 9-11 hashtags used per image. Using the screenshot as an exampe, #LakeLouise will have the potential for more people to find your image, and in turn, your page. But, with more people searching this item, your image will more quickly slide down the Instagram algorithm than if you use #LakeLouiseLove. For this reason, it’s recommended that you use a mixture of both popular and less popular (STILL RELEVANT) hashtags when sharing your image.

If you want to connect with others, ALWAYS use a caption. There’s nothing worse than finding an image that you truly love on Instagram and realizing the person who shared it couldn’t care less about people finding their image and connecting with their content. Use a caption – share the store of the image, or share a story that has nothing to do with the image but speaks to you and your character. If you want to connect with people, a picture won’t speak for you… no matter how pretty it might be.

If you’re specifically looking for growth, there are hashtags that are for bloggers to connect with other bloggers to help support one another. Using #BloggersUnder500 or #BloggersUnder1k, etc… are like flashing the bat symbol for bloggers to find other bloggers and help one another grow their platforms. If you’re looking for growth, use these hashtags to connect with other bloggers and help them find and connect with you.

Promote your Instagram account on other platforms. I follow at least a dozen bloggers on WordPress of which I had no idea that they had Instagram accounts until they followed me. There is no mention of their Instagram accounts ANYWHERE on their blog. Why not? If you have a blog, let people know that you have an Instagram too. It can’t hurt.

Location searches on Instagram can help you to connect with people in your area that you might not even know exist yet. This one might be especially beneficial in this time of social distancing. Want to connect with people in your area without connecting with people in your area? Search your local, nearest airport code or city abbreviation in Instagram. Make new friends. Reach out to people that way. This is actually a great way for small/local businesses to reach out and let public in their city/surrounding area know they’re there and open for business.

You DO NOT have to post every day, but much like with blogging, it helps with the growth of your page if you post somewhat regularly. People like to come to instagram to see new content. If you post once and then don’t come back for a month, then post three times in a week then disappear for two months, you’re going to have a very difficult time convincing people they should connect with you and and your content. If they can’t rely on you to connect with, why should they follow you?

Share other’s images to your Instagram Story. This one doesn’t help you at all. It’s not for growth. It’s not for any other reason than you might like an image. If you like an image that someone you follow has posted, share it to your Instagram story. It furthers their reach, gives them a form of cross promotion they haven’t yet had. Also, it allows you to share images of places you might not yet have been, or might not have seen. This is also extremely beneficial for any small businesses that you might follow. Especially if they’re still operating during COVID. A little share here and there might help their business immensely during these stressful times. So… sprinkle a little kindness in whatever you do!

Don’t just post things because you think they’re trendy. People aren’t so dense that they cannot figure out who’s being a try-hard on social media. While you might like the instant gratification of sharing something that’s been going viral day after day after week after week, the tired, tried and done a thousand times means being a trendy Instagram user gets old real quick. You won’t build connections, you won’t have the interaction you’re searching for and, you’ll lack authenticity. It’s 2020, people. Real is the new real.

Be nice. Hopefully this one doesn’t require an explanation.

You have to have 10,000 followers in order to post links. Unlike Twitter where you link every tweet, you have to reach a threshold of engagement to earn that ability with Instagram. So, if you’re looking to use Instagram to promote your blog, you’re going to have to get creative.

Don’t spam people. I don’t even want to tell you how many unread messages I have in my inbox of people trying to sell me MLM products or sign me up to work under their MLM business. If you spam people, it will annoy them. And if you are looking to grow your Instagram profile, I would recommend you not annoy people in the process.

If, and only if, you’re not worried about privacy, make sure this option is checked off under your settings tab:

If you’re worried about your privacy, or family or friends finding your page, and in turn, blog, then make sure this box isn’t selected in your settings. This could recommend your page to people in your area or people who you share mutual friends with. So, if someone you know follows your page, but not everyone you know is aware of your blog, be careful with this function.

If you are running a small business, or any business for that matter, stick to business and keep your personal opinions out of it. I recently witnessed a cafe in Vancouver lose 10,000 followers in less than 24 hours after the owner got on his Instagram Story to proclaim that the government was ruining everyone’s futures so that fewer people would die and that we should risk the deaths of those that could catch it anyway to ensure that business can keep going as normal. This cafe is one that’s been on several TV shows (Diners Drive Ins and Dives, You gotta eat here and a couple of others) and had grown a rather large following online because of that. And he threw it all away when he started sharing his personal opinions. Whether someone agrees, or vehemently disagrees with your opinions, they don’t want these opinions from a business. No one followed his cafe on Instagram to get advice on economics, government or politics. They followed his business account to find out what soup of the day he was serving for take out. What baked treats he could deliver that day. A move like that could quite literally kill a business reputation.


Lastly, for lack of better conclusion, if you made it this far, follow me on Instagram! @MillennialMe88

Is this Instagram or Reality?

I love Instagram. I really do. If you follow me on Instagram you’ve likely seen just how much useless nonsense I share on the platform. My stories make zero sense. Anyways, quarantine has given me a lot of extra time to browse. There’s so much of a fake reality on the platform that I just breeze past typically, not giving it a second glance. But hey, now that I’m under quarantine, I’ve got lots of time to look.

Disclaimer: I have no ill will towards any of the people who posted any of these photos. I am merely sharing for the purpose of 1) Good Fun and 2) To remind everyone that a little brightening or lightening can make a photo pop, but please don’t take it too far. A curated life isn’t really a life… just bits and bobs of photoshopped memories that won’t mean as much as the over the years.

I really hope each of these people kept their originals. I bet their originals were so much better.


  1. PILOTS FLY THIS LOW?

Firstly, Paris is offended. One of the most beautiful cities on earth, where virtually EVERYTHING seems to be ‘Instagrammable’ so to speak, and you feel the need to do this?

Secondly, who do you think you’re fooling? Is there anyone on earth who would believe this realistic? Are there people in this world who believe that pilots fly this close to freestanding towers and internationally renowned tourist destinations?

2. JUST A BAREFOOT GAL IN ROME

“Don’t mind me. Felt cute just going on bare-foot frolic next to the Colosseum. How perfect is my life?”

ROME? ROME? You don’t think people are going to be able to tell when you’ve photoshopped yourself into Rome? I see what you did there, being on your toes and all. That’s a clever trick to make it easier to plant yourself on any surface. Next, lets take this exact same photo to… the Vowing Hands of Vietnam.

3. WHEN THE SKY AND THE CITY ARE ONE AND THE SAME

The caption said this was at the Chicago Skydeck. This photoshop is bad. Just baaaaaaad. The stitching around each of their frames is so evident, the sky has been far too saturated to look real, and somehow, they managed to catch a windy enough day… inside, for their gowns to blow.

Just ignore the bottom left and right corners where the city is the same colour as they sky. They did not photoshop the sky and accidentally photoshop small bits of the city too and hope no one would notice.

4. NORTHERN LIGHTS AND A UFO!

As someone who lives in Northern Canada and sees the Northern lights several times a year, I can assure you, this sky is not real. Can you see stars at the same time as you see the Northern Lights? Yes. Do the stars shine through the Northern lights like you can see in this photo? No. Because her stars are fake. Also, is that a UFO in the top left, or did she bring a spotlight with her, or is there absolutely zero light pollution from the moon?


There’s a big beautiful world out there filled with wonder and amazement. If you are one of the lucky ones who gets to see it, or at the very least pieces of it, and you feel like sharing it on Instagram, please don’t take the editing too far.

Let’s talk about ‘the algorithm’

Photo Credit: SloanReview.MIT

*Note – I’m touching on this subject because I’m finding there are still a lot of people on the web who really don’t know about this. If you’re aware of ‘the algorithm’ and the information contained in this post, please feel free to ignore.

Have you ever been searching Instagram and thought to yourself ‘Why the hell are you suggesting these photos to me, Instagram?’Likewise with Twitter, have you ever been on Twitter and wondered why some people’s Tweets are always at the top of your feed whilst others never seem to show up at all? This is ‘the algorithm’ at work.

Gone are the days of things showing up chronologically on your time line. These are the days when the algorithm picks ‘exactly what you want to see’. I say that in quotation marks because for weeks now my feed has been filled with babies and baby announcements, so clearly the algorithm isn’t functioning at proper capacity.

Facebook, Twitter, Instagram and YouTube and even WordPress all use some form of an algorithm for showing you content. Cracking the algorithm is, in itself, a form of social media marketing.

So, how does it work? I suspect only employees on the inside know for the certain the full extent to the algorithm’s functions. That being said, there is one rule of function that seems to work.

  1. Engagement is the most important thing you can garner with your content.

In the case of all social media platforms, engagement is likes and comments. In the case of YouTube, engagement also includes people clicking the ‘Thumbs Down’ button to dislike, and it also includes watch time.

So, let’s break down how this works on each site.


TWITTER

Twitter is going to suggest to you the Tweets from people on your feed with the most comments and likes. So this is why, if you follow celebrities (in addition to your friends and family), the celebrities tweets are always going to appear near the top of your feed. This is also true for Follow Trains, comment threads or anything that garners a large amount of comments in a short period of time.

Twitter is also going to suggest to you the Tweets of the individuals who’s Tweets you’ve liked and commented on in recent past. So if you’re ever thinking that ‘I haven’t seen a tweet from this person in a long time’, it’s probably because you haven’t liked or commented on any of their Tweets.


INSTAGRAM

Even though in recent months they’ve moved away from publicly showing how many likes a photo has, likes are still a driving force to what photos are suggested to you on Instagram. This is how, if you search Instagram, you can always seem to find one of the Kardashian sisters, no matter how little attention you pay to them or care about them. With like… 100 million subscribers each on the platform, the moment they post a photo they get A TON of likes, and those likes are what push them to the top of suggested posts.

When a celebrity or influencer says “Comment below with”, that is them trying to garner more comments so that the algorithm suggest their content to more people. Trust me when I say this, they don’t give a damn about your comment. When someone you watch on YouTube says ‘Follow me on Instagram and tell me you came from YouTube’ that’s a tactic to garner more engagement and get their photos suggested to more people through the Instagram algorithm.

When a brand does a giveaway on their Instagram and the requirement of the giveaway is to ‘Tag a friend below’, this is a two-fold promotion for them. 1) You’re tagging your friend so that your friend can see their Instagram, which is promotion and 2) You’re commenting on their Instagram page, which counts as engagement. More engagement means they rank higher on the algorithm of suggested posts. Do you have a chance to win? Sure. One in… however many people tag a friend and like the post. This is why so many brands do giveaways. The promotion they’re getting just from you tagging their friends is worth the… probably 20 dollar value of whatever they’re giving away.


YOUTUBE

First, I will say that likes and dislikes count as engagement on YouTube. So, whether you hit the like button or you hit the dislike button you’re working in the favour of said person creating the YouTube video. If you really don’t like it, you’re doing much better if you just click away from the video.

Secondly, watch time plays a factor in engagement. YouTube tracks average watch time for videos. So, if a person makes a ten minute video and most people click off after 2-3 minutes, they’re not going to get recommended as a suggested video in Youtube’s algorithm. This is why so many people will say ‘Stay tuned to the end to find out —–‘ or ‘Stay tuned to the end for the giveaway’ or ‘Stay tuned to the end to hear a secret’. If you watch through to the end, that works in their favour with ad revenue, with Youtube’s algorithm and with making their channel look as though content is valuable and worthy of YouTube investing in.

When a Youtuber says ‘Comment Below with’… well with pretty much anything… that is their attempt to drive up engagement. ‘Comment below with your favourite day of the week!’ or ‘Comment below and tell me what colour your eyes are!’ That YouTuber really doesn’t give a flying fuck what colour your eyes are, they just want their video to look more legit to the YouTube algorithm. The more comments they get, the more legit they look, the more likely they are to get suggested as a ‘video to watch’.


FACEBOOK

Facebook, much like Instagram (because Facebook owns Instagram) will suggest to you the comments, status updates, photos, memories, etc… from the people who have the most likes and comments. So, you’ll notice that if you have a friend who is a bit of a Facebook whore, for lack of better terminology, their posts are always going to seem to be at the top of your feed… whereas your quiet friends who don’t have a ton of Facebook friends will always seem to appear much lower down on your feed.

If you are the quiet friend trying to get the word out about your blog, your writing or anything of the sort, the way to go about it is to ask for likes, ask for comments and to ask for people to share your content. The more engagement that you get, even if you need to ‘pimp your content out’ (for lack of better terminology), the better off you are.

If you’re using Facebook to spread word about your blog, your writing, your music or your artwork, I strongly recommend joining groups and finding a community of people who will help to share your content with Facebook. The more it’s seen, the more Facebook is going to recommend it.


WORDPRESS

WordPress, working with transparency (which I love) actually tells you just how their algorithms work. I talk a lot about them on my page, but mostly in the comments section of my posts, so I don’t know how many people are truly aware of how it works.

If you’d like the source of any of the following information –> Click Here (If you’re looking to work the WordPress algorithm in your favour, I highly recommend clicking and reading the entire page)

The algorithms are often being improved, and what content we show depends on a complex combination of factors. Here are examples of the types of information we may use to make our recommendations:

  • The title, content, tags, and categories of posts.
  • Other text from the site, such as usernames and logins; site names and the host name (support.wordpress.com).
  • Total number of likes and comments.
  • Who has liked and commented on a post.
  • Total number of followers.
  • Who has followed a site.
  • How recently a post was published.
  • How often or recently a site has posted.
  • The content of what you have liked and commented on.
  • Whether posts have links, images, or videos.
  • How often a site has been rejected from being recommended in the Reader.

Content we filter out from our algorithms:

  • Sites we think may be spam.
  • Sites that have mature content.
  • Sites with potentially objectionable content.
  • Content that is not in your language.

The moral of the story? Asking for likes, comments and engagement helps. It helps in big ways. If you can find another way of getting people talking that doesn’t require your asking them something, then you’ve struck gold. If someone is asking you to ‘Comment below what colour your eyes are’ don’t do it. If a brand says ‘Tag a friend and you’re entered to win’, unless you really, really love the brand, only give that free promotion to a brand that you really love. And, if you want to truly make an impact with the content you’re pumping out, surround yourself with an incredible online community who’ll stand behind you and your work so that you can share your world with the web and they will help and support you every step of the way.

Also, if the Kardashian’s keep getting recommended to you in spite of your not giving a flying fuck, you’re not crazy. They’re cheating the system. It’s estimated as much as 60 percent of Kim Kardashian’s online following is bots. Bots that help her stay at the top of page and relevant on just about every website. She’s got the money, so I wouldn’t have a hard time believing that she bought all those bots.

Also, there’s a rumour going around (I’ve yet to see in action) that you can now buy bots to artifically ‘growth hack’ your accounts whilst you’re least active on social media. I don’t know if this is true or not, I’ve not seen it in action. But… I did see a relatively average Youtuber shoot from 52,000 subscribers to 750,000 subscribers in about four days earlier this month. So, I don’t have a hard time believing it… especially since his engagement is still the same as it was when he had 52,000 subscribers.

A free tool for bloggers.

If you’ve never heard me say it before, I’ll say it now: Analytics are one of the best and important tools that you can use for growing a blog, or form. WordPress tracks analytics specific to your blog itself, but, if you branch out to sharing posts on Twitter, Instagram, Facebook and Pinterest the analytics WordPress tracks with respect to incoming visitors is limited.

This is where ‘Bit.ly’ comes in. Bit.ly’s slogan is ‘Unleash the power of the link’ and that it really, really does.

BIT.LY

If you share your posts through any social media platforms, I would strongly recommend considering a Bit.ly account.

Bit.ly allows you to create custom, shortened links that are trackable. Why does this matter? Because analytics are integral to growth. And, if you can track your links then you can find out how to better share. If you’re going to go through the effort of sharing your posts to other social media platforms, then you might as well do so in the most effective way.

How it works:

  1. Create a Bit.ly account. It’s completely free and takes less than five minutes to sign up.
  2. Copy the link of the post that you’re wishing to share to social media and beyond.
  3. Go to bit.ly and on the top right side of the page there is an orange button that says ‘Create’. Click ‘Create’
  4. In the pinkish coloured box where it says ‘Past Long URL’, paste your post link.
  5. Wait two seconds, or click ‘Create’ (in orange at the bottom)

Et voila! You have a completely unique, completely traceable link. Bit.ly creates a link with random characters and, at this point your link is done and ready to go.

If you’e so inclined, however, you can customize this link to best fit your content. There’s a box that says ‘Customize Back Half’ – in here, you can change the random characters Bit.Ly uses to something suitable for you. Example: Bit.ly/fsdf234sad or Bit.ly/VeeIsAmazing123

Once your link is created to your liking, copy the traceable link and use that to post to social media, to share via emails, to include in comments and forums, etc… Then, every time someone clicks on that link, Bit.ly traces that data. Where they clicked on the link from, what date it was they clicked on the link, what country the person lives in, what time of day was most popular for the link and much much more.

Why does this matter?

Having analytics and data about how people find your blog is like holding a secret key to a door that not everyone knows exists.

Bit.ly is such an easy solution for analytics for bloggers, especially those just starting out, because it’s free. Whilst WordPress tracks your WordPress analytics and Twitter tracks your Twitter analytics, etc… Bit.ly allows you to track real time analytics from any website where you post the unique link. Twitter, Instagram, Facebook, or wherever your little heart desires all in one place.

Data it collects:

  1. Where people come from (what site: Twitter, Instagram, Facebook, Youtube, etc…)
  2. Where people come from (what country they live in)
  3. What day of the week your links are most popular
  4. The dates people are clicking on your link. While there’ll likely be an influx of people clicking on the date you’re posting the link for the first time, are there people coming a week later? A month later? Bit.ly is going to track that and how they found your link a month later.

Using this unique link will tell you real time data of how effective your social media/digital integration promotion is and where your audience comes from. Once you have that data, it’s completely up to you what you do with it. But, if your desire is to grow your blog at all, data like this is invaluable!

All about hashtags.

Hashtags… they’ve been around since the inception of Twitter, but how many of us use them? And if we are using them, how do we know we’re using them properly?

The following are some tidbits with respect to the use of hashtags and social media. Please keep in mind that people have vastly different opinions with respect to how to use hashtags and what they’re important for, so if you disagree with my thoughts that is totally okay. Do what you believe is best for your blog and take these as nothing more than suggestions.

Also, if you’re not seeking social media growth, this post likely won’t have any relevance to you, so you can stop reading right here.

What is a hashtag?
A hashtag is a label used on social media sites to make it easier for people to find content within a theme, when one is looking for specific content.

Why use a hashtag?
Plain and simply, hashtags work. If you want your Instagram, Twitter or Facebook post to be seen, a hashtag provides the opportunity for more people than just your followers to find it. Hashtags help you build a brand, engage with new people, readers, customers (depending on what you’re using your social media profiles for) and grow your profile.

General tidbits with respect to hashtags:

  1. Don’t be an asshole. If you’re posting a photo of a waterfall, don’t tag your photo #JustinBieber. If you’re posting a tweet that contains parenting advice, don’t tag your post #CurlyHair. These hashtags aren’t relevant. And, with enough shit to weed through on social media already, you’ll likely not garner any new readers/viewers by misusing hashtags, and piss off the ones you’ve got because they’ll get annoyed reading your misusing of hashtags.
  2. On Twitter – stick to using only one or two hashtags per tweet. You can differ from tweet to tweet, but don’t fill a single tweet with ten hashtags. People who do stumble across said tweet with ten hashtags are likely to scroll right past it because there are too many hashtags.
  3. On Instagram – you’re able to post up to thirty hashtags per one photo. You don’t need to post a full thirty hashtags, but, the option is there if you would like to. Typically, 10-15 is a good place to start. Whichever hashtags you select, choose some extremely popular ones, and some less popular ones. A variation between the two means that, for the popular hashtag you run the chance of a lot of people seeing your post immediately, and that for the less popular hashtag, your post has the chance of staying at top of page (or near top) for longer.
  4. On Instagram – post your hashtags in your caption, not in your first comment. People tend to argue about this suggestion often, but I stick to my opinion, and Forbes agrees. (HAHA) Honestly though, the moment you post a photo to Instagram, your photo is being inserted into the Instagram Algorithm. Even if it only takes you two minutes to go in and add your hashtags to the first comment, that’s two minutes the algorithm has been placing your photo that your hashtags haven’t been helping. People say it looks prettier to post hashtags in the comment, versus the caption. What I say to that, though, is that hashtags are meant to be functional, not beautiful. Furthermore, if you’re posting ads or sponsored content on Instagram, that notification of #AD needs to be front and centre for people to see so they know the content they’re viewing was bought and paid for.
  5. On Facebook – stick to hashtags that are in line with your branding. Facebook is the platform in which hashtags are used the least of all social media platforms. For this reason, I would recommend you keep your hashtags related to your branding. Using my blog for example, the advice would be to skip tagging #Anxiety and use #MillennialLifeCrisis instead.

What is a branding hashtag and what can it do?
A branding hashtag is something specific to you and your blog, or you and your business. This is something that you use across all platforms that you belong to, as a means for cohesive integration between all platforms. Branding hashtags can be as simple as your blog’s name.

Say, for instance your blog name is ‘Blog of the Wolf Boy‘ (using you as an example, Mathew, because it was the first thing that came to mind!), a branding hashtag for any posts that you made on social media could be as simple as #BlogOfTheWolfBoy. If you have a twitter account, an instagram account a facebook account, etc… using #BlogOfTheWolfBoy across all platforms can help each of these platforms appear when someone googles Blog Of The Wolf Boy.

Perhaps you have an Instagram account under the same name as your blog. When you google your blog’s name, does your Instagram account appear second or third or fourth on the list? If not, a hashtag specifically branded to your blog could help with this.

An example of a brand that uses this practice is Oreo. If you google #Oreo, the first few pages that come up are their website, their twitter account and their instagram account. Yes, they are a massive company, but if you’re looking for blog growth, imagine how convenient it would be to have all of your links appear just like Oreo’s does when someone is trying to find you!

If you want to make the most out of your hashtags, I recommend doing your research. Every industry, ever blog niche, every culture, has valuable hashtags and hashtags that aren’t worth much of anything. If you want to make the most out of your posts and are seeking growth on your social media platforms, then do some research about what popular hashtags are used within your niche. There are plenty of websites that will rank hashtags if you put in buzzwords. IE: You’d type in “Mom” and it would give you a list of the top 50 hashtags that contain the word “Mom”… such as #MomLife, #MomBlog, #Momageddon, and so on and so forth.

Good luck!

A rant about Facebook Marketplace.

One of the things I promised my parents this year was that I would help them get rid of a lot of the things they’ve been keeping in their house that they really don’t need. A lot of the things they have are worth money, but they’ve been sitting in the dark corners of their basement for YEARS. So, I told them that I’d post these things on Kijiji and Facebook Marketplace to see if they could sell.

My mom solely uses Facebook as a means to see pictures of her grandchildren, so when I mentioned Marketplace to her she said she didn’t want to deal with it. Fair. Fine. I told her I’d post them to Marketplace and deal with the people if she actually went to meet them.

Facebook Marketplace might just be the most aggravating sale platform on the internet.

First and foremost, there seems to be no reason nor rhyme as to what is allowed and what isn’t. I posted a pair of mens NewBalance shoes, Facebook told me that my ad was misleading and against the Facebook Commerce Community Guidelines. I read the Commerce Community Guidelines and it wasn’t in violation, so I appealed their decision.

Also, there are mens sneakers all over Facebook Marketplace, so I really didn’t think that my ad was against anything…

In the mean time, while my appeal was being read, I posed a pair of Ladies NewBalance Sneakers. This ad went up fine. So I presumed my appeal on the men’s pair was going to be accepted.

Nope. Three hours later, Facebook said their ruling stands and that it was misleading of me to post those shoes and it was in direct violation of their Commerce Community Guidelines.

What?

Dear Facebook: The difference between these ads is that one says mens and one says ladies.

Whatever. I left the ladies sneakers up, and just put the Mens sneakers on Kijiji.

Secondly: I honestly thought I was taking the easy job in telling my parents I’d set up a time and place for them to go and meet someone. Nope.

I genuinely think some people just message you to try and piss you off. I get the whole haggling scheme, or trying to score a deal. But if someone says no the first time, people really ought to listen to that.

The following was one conversation, with one person, over a period of six hours yesterday. The person took several long breaks between messaging me but seemed to always come back to try and haggle some more.

Me: Cost is $10. Cash only. Must pick up.
FBMP: Do you take Etransfer?
Me: No.
FBMP: Will you take $5?
Me: No
FBMP: Can I trade you item for item?
Me: No
FBMP: Do you deliver?
Me: No
FBMP: Can you find someone to deliver?
Me: No. You must pick up.
FBMP: They’re not worth $10 though.
Me: Then don’t buy them.
FBMP: Wow, you’re snooty.
Me: Thank you. These are now pending sale. Have a nice night.
FBMP: Okay, I’ll come pick them up right now.
Me: One, they’re pending sale for someone else. Two, it’s 10:30 at night. Goodnight.
FBMP: I’ll come to your house.
Me: No.
FBMP: But I really want them.
FBMP: I can come right now.
FBMP: Come on. Cash in your pocket.
FBMP: Answer Me.
Me: Please stop messaging me.
FBMP: Wow, you’re a bitch.

I’m exhausted just from this one conversation alone. I can’t till if this woman was crazy, intentionally trying to piss me off, or just annoying and doesn’t realize it.

Regretting my decision to add things to Facebook Marketplace.

lol

Twitter tips for bloggers

Include your blog link in your twitter ‘bio’ section. When people do click on and open up your twitter page, if you’re really committed to driving traffic to your blog, have your link right there, listed in your blog bio. Make it as EASY AS POSSIBLE for them to find your blog.

Use twitter to show off your personality. Tweet tidbits of your life, or the shows you’re watching, share your sense of humour. Let people know who you really are in small tidbits – 280 characters at a time. I can say with utmost certainty there are blogs I follow on WordPress that I’ve found I appreciated the Blog Author so much more when I started following them on twitter and started learning so much more about their personality. Show of yours! Be candid. Be friendly. Be yourself.

Don’t just tweet your posts link. In the tweet provide a description of your post, or, provide a quote from within your post. People don’t just blindly click links on twitter. They want to know what they’re clicking on.

If you can, add a photo to your tweet. You know the saying ‘a picture is worth a thousand words’? Well, if you only have 280 characters on twitter, use your choice of photograph to give you those extra thousand words.

Follow Blog-Share accounts. These are accounts specifically set up on twitter to allow bloggers to share their work and to meet other bloggers. Some of these include: @bloggershut, @goldenbloggerz, @bloggerstribe. It’s basically an opportunity for free promotion. Follow them and take advantage of the platform they provide! They typically post threads for bloggers to share their posts and when they’re not posting threads they just ask for you to use their hashtag when sharing your post and they’ll retweet it and share it to their base that includes thousands of followers. It’s free promotion, easy promotion and a great way to interact with other bloggers.

Be Social. Talk. Make friends. Follow people without worrying if they’re going to follow you back. This one is important. People tend to tweet Twitter like it’s a popularity contest. It’s not. If properly executed it can be a positive means for you to promote your blog, content and self. The catch is: you have to let go of tracking if everyone you’re following is following you. You have to let go of the thought that thousands of people are going to just up and follow you. Unless you’re Ariana Grande and just haven’t told me yet, it’s all likel that your growth will be slow and organic in nature. Follow people based on if you like their content/personality/tweets. Don’t follow people with the expectation they follow you back. You want people to follow you because they want to, not because they feel an obligation to. And trust me, if you’re genuine, people will sense that and follow you out of choice, not obligation.

Jump on trending hashtags where you can. A few days ago there was one #3ThingsIWantInMyStocking. If you’re on twitter and see hashtags of this nature, share your thoughts. They’re popular tags because people are sharing and reading these tweets. Open up your opportunity to meet new people. And if you read something funny within the hashtag, like it. Let the random stranger know they appreciated their tweet.

Tweet consistently. Just like with blogging, people like to follow twitter accounts that are consistently updated. Whether it’s daily, or weekly, ensure that you’re using Twitter consistently. If you’re tweeting a couple of posts and then don’t use your Twitter account for a month, then people are going to get bored and likely unfollow you. Twitter is about interaction, and if you’re not interacting, you’re not going to see growth.

Tweetdeck is a free service that allows you to schedule all of your tweets in advance. Many services that allow you to schedule tweets will charge you for their service. Tweetdeck is COMPLETELY FREE! You need not make an account, your Twitter account is what Tweetdeck needs, you just have to allow Tweetdeck access. And, you can use Tweetdeck to schedule tweets across multiple accounts. The catch? You can’t post threads on Tweetdeck and you can’t post emojis. Realistically, though, you don’t need either of those things if you’re scheduling promotional tweets for your blog.

Tweetdeck is great if you work full time during the day or have a busy life and kiddos to look after. You can schedule your tweets so you don’t have to worry about logging in during the day to post. You can sit down at night after all the kiddos have gone to bed and schedule your post for the next day. Then, if you do get a chance to read twitter during the day, you don’t have to worry about posting, you’re at that point just browsing!

Ask your WordPress followers what their Twitter handles are. Want to make instantaneous connections on Twitter? Tell your WordPress followers that you’ve got a Twitter account and ask them for their Twitter handles. If you’re new or just starting out, this is an easy way of forming connections immediately.


Shameless self promotion: My Twitter handle is @MillennialMe88

A rant about digital marketing

Digital marketing is a difficult beast. Everyone thinks they can do it better than the next person and everyone thinks it takes little-to-no-effort to do that. Truth be told, if you want to be successful in digital marketing, you need to be willing to put the time and effort in. You also need the know-how to make smart, strategic decisions. Whether this is to do with business, or your personal ventures online, the odds of becoming an overnight success is about as likely as you beating Bianca Andreescu at the US Open.

Just because you say it does not mean that people should listen.

It’s a hard lesson to learn. It’s a hard lesson to teach. A few weeks back I was talking to a professional acquaintance of mine who was asking me to make a Facebook page for her business. She wanted to give me a $1,000 budget to make a Facebook page for her business that day and proceed to run Facebook advertisements throughout the next few months.

THIS IS NOT EFFECTIVE DIGITAL MARKETING. Though, by definition, it does meet the requirements of being marketing, is it worth the time, effort or money that it’s going to take? Hell no.

I cannot stress this enough. Just because you say it does not mean that people should or will listen.

If you know your way around the internet, what would your reaction be to seeing a Facebook advertisement, or advertisement on any social media platform for that matter, from a company that had no following, no established profile and made no effort to do so?

You’d probably think twice before believing anything that appeared in that advertisement, right? You’d probably make use of the brain in your head and opt for a business with an established profile on social media. Or, at the very least, one with reviews.

But this acquaintance of mine, she’s under the impression that if she pays for the Facebook advertisements, people will pay for her service. Actually, there’s a lot of people out there who believe this. It’s astounding to me how many people operate under the notion that if you throw money at social media, you’ll get what you want.

I’m using this story as an example because I think it’s an important belief that I’d like to quash. If you open a business profile on social media or WordPress with the single goal being to make sales, you will fail. You’ll likely fall flat on your face very quickly into your quest. If you start your own blog, or twitter, or youtube channel, etc.. with the sole goal of becoming famous, you will likely fail. You can buy the fanciest cameras and computers, all of the editing equipment you could ever desire, and it won’t matter.

People need to see credibility in the content they’re reading, watching or listening to. They need to see an established effort to make connection. They don’t just want productions… or opinions jammed down their throats with no character, humility or genuine nature to them. They want something real. If you fail to establish that real, you’re going to sink before your dreams of success will ever be realized.

I’ve been working in digital marketing for a decade. I’ve worked with social media accounts that only have 100 followers and social media accounts that have nearly 100,000. I’ve made the mistakes. I’ve felt the victories and I’ve seen what it takes to make an account go from 100 followers to 100,000. Let me tell you, there is no quick fix. You’re not going to sink $1,000 into Facebook advertisements and have a booming business. You’re not going to sink a couple of ‘Nice Post’ comments into the comment section of another blog and suddenly have enough money to buy a Range Rover.

If you want people to invest in you (because you are integral to this scenario), your social media following, your blog, your business accounts, any aspect of what is online that you are trying to market, you need to work at it. You need to make strategic decisions and take the appropriate time and effort necessary to grow organically. This applies to business. This applies to personal.

Be authentic. Put forth the necessary effort to actually participate in the realms you’re operating. If you don’t, you’ll never find what you’re seeking from social media, blogs, the web in general, digital marketing will forever escape you and you’ll continue to wonder why.

Twitter and Instagram

I would like to boost the morale of my Twitter and Instagram feeds through finding new and exciting accounts. The feeds of both have been a tad down lately, with everything that’s going on in this world, and I just want to find some new accounts to brighten up m feed.

If you have a Twitter or an Instagram account and wouldn’t mind if I checked it out, please leave a comment with your username.

I just need some more sunshine in my life. You know what I mean?

(Oh, and if you want to check mine out, I am @ohmillennials on both Twitter and Instagram. Just in case you see me creeping your instagram stories)

The brutal truth.

There’s no secret to being social media famous. I’m sorry if this bursts preconceived notions or beliefs of what’s possible, but there isn’t.

Anyone who is famous on social media got there based on one or more of the following: dumb luck, an ability to follow fads/trends and… probably because they were in the right place at the right time (or they’re a Kardashian still riding the fame of their sister’s sex tape).

I know I’ve said this before but PLEASE don’t spend your money on social media workshops. Please don’t spend your money to buy followers. You work hard for your money and there’s nothing either of these two options can give you that will bring you fulfillment to your blog, twitter, Instagram or any other platform.

I believe people who sell ‘Social Media Management’ and people who sell ‘ [X amount] of Authentic Followers’ are stealing. I really do. Please don’t get scammed.