In my personal opinion, individuality is what makes a great blog.
A blog that showcases individuality is one that I will come back to read again and again and again.
So many blogs just seem to be different variations of the same thing. And, while that’s all fine and dandy, it’s just not interesting to me. What is interesting to me is finding something new and different to view every day. What is interesting to me is finding someone who makes me think differently about the world, someone who opens my eyes to something I’ve never realized.
If you want to run a great blog, you need to ask yourself what stands you apart from the other 75 million blogs on WordPress. If you want to run a great blog, you need to ask yourself what you can do differently.
“I’ve been blogging for a year and I have 40 followers.” 40 followers is awesome. How about celebrating the fact that you’ve managed to connect with 40 strangers and ask how you can build upon that, not speak of that like it’s a bad thing.
“Why don’t I have more followers? Do people just not like me?” I think you’re asking the wrong questions. People don’t really know you. Remember, the goal of any blogger should be to make a reader care about their content. Have you been writing content in hopes it’ll make you famous, or have you been making content in hopes it’ll make people care?
In blogging, you shouldn’t be measuring your success by your follower count, you should be measuring your success by the fulfillment you get from making a post, by the fact that people are coming to your blog, reading a post and coming back. Views are great, yeah! If someone comes and reads your post and your view count goes up for a day, that’s awesome. But, if they never come back then you’ve not given them a reason to come back.
I follow blogs that have follower counts from 8 to 140,000. And let me tell you, the person with 8 followers has just incredible of a blog as the one with 140,000 followers. The person with 8 followers has successfully made me want to come back, time after time.
If you’re wondering how to make your blog stand out, wonder what makes your blog individual.
So, what makes you an individual?