Search Engine Optimization (SEO) is such a loaded subject. If you’re new to SEO it can be extremely overwhelming to subject to try and comprehend. Heck, even if you’re a seasoned vet with SEO it can be an extremely overwhelming subject to try and comprehend.
I’m no expert when it comes to SEO. But, I have learned a thing or two over the past decade. So, included in this post are some of my basic, easiest to understand suggestions to help you improve SEO for your blog. Whether you use the free WordPress plan or the Business WordPress Plan take some small steps and watch how your stats change.
If you have the WordPress business plan, use the Yoast plugin. This won’t be applicable unless you have the business plan. But, if you have the business plan, Yoast gives you what is essentially a step-by-step guide of how to take a post from a basic post to an SEO superstar.
Pick a valuable keyword for your content. Keywords are are words or phrases that describe the content on your page or post the best. Essentially, a keyword is what you think people will search on Google to find the post that you’re writing. It’s important to pick a keyword that speaks to what you’re sharing, and that it also be something people will search. Keep in mind that if you pick too generic, you might not get indexed. And, if you pick too specific and people might not actually search it often… if at all.
Utilize keywords throughout your content. It’s important to ensure that selected keywords (subject matter) for your posts are woven throughout your content. This means trying to include your keyword within the title, any headings and subheadings used, DEFINITELY within your introductory sentence, and the concluding paragraph. Do not put your keyword in places where it is not applicable.
Optimize any images shared. If you’re uploading a photo to your blog, include keywords in the file name. If you have a business account, use a keyword rich description in the ATF. If you do not have a business account, use a keyword applicable caption.
Reference both internal and external links within your posts. With respect to your content, you should think of your blog as a sort of… digital spider web.
- An internal link is one that links from your post to another page or post on your site. This is really quite simple, actually. If you make a post, link other similar posts. If you frequently talking about anxiety, link other posts you’ve made about anxiety. If you talk about parenting frequently, link some similar posts where you speak about parenting. Doing this creates a digital spiderweb within your own site, which tells search engines you’ve been around for a while.
- An external link is one that goes elsewhere on the web. You can link to posts made by other bloggers. You can link to the site that possibly motivated you to write your post. When you are linking externally, make sure the site you’re sharing a link to is one relevant to your article. Don’t just link to link. Quality links are a valuable piece to any site looking to rank higher on search engine pages and the digital spider web you’re trying to weave should speak to your blog and it’s content/value
Use social media to broaden your reach and share your blog posts. Twitter, Instagram and Facebook are all great resources for sharing your posts and garnering more views. You can make new friends and acquaintances on these sites, grow your audience and your blog’s reach. And, in sharing links to your posts on social media, you’re both adding to the digital spider-web of your blog, and creating valuable back-links to your website.
Have a user friendly website. If your website is difficult to navigate, search engines are not going to rank it highly in indexes. If your menu is difficult to find, search engines are not going to rank it highly in indexes. If your text is a neon green colour that can be difficult to read, search engines are not going to rank it highly in indexes. The sites which rank the highest within search engines are the ones that are most user-friendly to the masses. It makes sense if you think about it – why would google recommend a website to you that’s going to give you a headache trying to navigate? If your website is confusing, maybe it’s time to make some upgrades.
Fix broken links. Broken links can do a lot of harm to you when you’re trying to get your site indexed for search engines. If you do everything you can to have your content indexed but you do have broken links within your site, those broken links are going to ‘delegitimize’ your site/blog to search engine crawlers responsible for indexing. Think of broken links like people who try to clean by shoving everything in the closet and shutting the door. The mess is still there, you’ve just hidden it. Even if you’re taking every other step possible to be indexed, if you’ve got broken links within your site, your mess is still there, it’s just hidden.
Fix your blank pages. If you have a menu item on your site that goes nowhere at all, that’s going to harm your ability to be indexed. Even if it has nothing to do with your post content. If there’s a blank page somewhere on your site, search engine crawlers could possibly believe your site is incomplete and deem it not worthy of being indexed.
Make your posts content easy to read and understand. Use short sentences. Use headings. Use subheadings. Use bolded sentences when you’re trying to accentuate a point. Break up the content into small chunks so that, even if someone is an idiot, or if they have a short attention span, they can make it through your post. When you’re sharing your content you should be dumbing it down so that the stupidest person on earth could read it and understand it. The reason for this is, search engines want to rank pages highest that are easiest for everyone to read. One long run-on paragraph is going to be harder for people to get through. Content that is rich in technical language is going to be harder for people to get through. If something is difficult for people to consume, search engines are not going to rank it as reader friendly.
As with every suggestion, tip or trick I offer on this blog, please take all information provided with a grain of salt. Use what works for you and leave what you don’t want
SEO is such a convoluted subject that there’s a lot of advice floating around the interwebs. Quite honestly, you could probably take any number of the first two hundred suggestions that come up from a quick google search and see some improvements in your site rankings. To be successful with SEO, it’s all about doing including the small details and taking those extra little steps to make you content user/reader friendly.
If you have made it through all of this and have any questions, please don’t hesitate to ask. Leave a comment below and I’ll be happy to answer whatever I can.