Guest Post: SEO Basics: Optimize your blog with Yoast and improve traffic

The following is a guest post written by Debby from the blog DebbySEO. *Please note that certain plugins may not be available to all WordPress accounts due to them only being available for certain plans.


Often I am asked what the best SEO tools and plugins are that I recommend. This comes as no surprise as search engines are a major source of traffic for most sites, and every blogger wants to increase website ranking in an effort to get more sales. Sometimes we just don’t know what to do or where to start in order to make SEO work for us.

In this article I will share the best WordPress SEO plugins and tools for you to use. I have noticed that many WordPress sites on are offering great content, but simply lack the SEO plugins required to perform well. In this article I will explain how to install the Yoast WP plugin for SEO, and lightly touch topics such as keyword analysis, off-site link building and more.

Note that when reading SEO tips found in top 10 results, or when searching for phrases like “best free WordPress SEO plugins” you will find many results and recommendations. The truth is that the top recommendations are not always the best ones. After all, everyone in the Google top 10 listings seems to be out to sell something. I have been providing affordable SEO services for years and will provide you with reliable information so you can kick-start your business and blog using whitehat SEO techniques without paying a penny.

Obsessive Compulsive Keyword Disorder

Do you suffer from obsessive compulsive keyword disorder? Yes Ma’am! Keywords are extremely important for SEO as they draw the right visitors to your website. They can make or break a website. Having a better understanding of the specific keywords your visitors are searching for allows you to offer better services and products on your blog.

On the other hand, you should be careful not to use SEO tools to over-optimize. If you use keywords too frequently the website will look spammy and you may even be penalized. The Yoast plugin is designed to help you optimize SEO by spreading out keywords in a responsible manner, taking into consideration the proper density and placement based on a real-time comparison with top ranking websites.

I think of Google Analytics & Google Webmaster as a friend

Proper use of keywords has the biggest impact on your SEO campaign, make sure to use Google to better target them. If you have not already done so, I recommend that you first sign up for a free Google Analytics and Google Webmaster account. This will enable you to measure the difference in traffic before and after installation of SEO plugins such as Yoast.

There is nothing more important than SEO titles and descriptions

And Yoast is all you need to successfully complete this task. You can quickly add SEO titles and descriptions to all blog posts and pages on your website, and you can even include open graph metadata and social media images to your postings. The best way to decide what title is appropriate, is to look in Google analytics to see what your audience is searching for, and then decide on which keywords you wish to target. The descriptions should always take some special consideration as this will be listed in search engines and as such determines your click-through rate.

And at the end of the night, they realized how important those little XML Sitemaps were, which they ignored while adoring the beauty of their sites

Yoast SEO will generate your XML sitemap with images in no-time! All you have to do is press the button and it will create a highly optimized cached page that will quickly load and be automatically updated every time you make a post. You can also easily import SEO data if you have been using another plugin. Yoast is the all-round solution for both rookies and veterans.

Let me quickly line out the features here. Yoast offers to change post’s SEO titles and meta descriptions on a per post basis, it supports meta descriptions for taxonomies (for example category and tags), it will focus on your keyword testing, configure your robot.txt file in order to add noindex, nofollow pages etc. You will additionally be able to configure an RSS footer/header, get Google search result snippet previews, clean up permalinks while still allowing for Google custom search, import data from other SEO plugins such as Platinum SEO pack and All in One SEO pack and more. Did I just dazzle you?

This might indeed all sound a bit overwhelming but it is in fact really easy and it just requires you to play around until you become comfortable with the full functionality. So far I have discussed only the free version of the plugin but there is paid version too which offers a redirect manager, focus on multiple keywords, ability to export focus keywords, internal linking suggestions, video tutorials to help you better understand how everything works and premium support to get the most out of your site’s SEO. The paid version can be obtained for less than $90, but in my opinion the free version offers plenty of functionality.

It does not do to dwell on Yoast SEO and forget to build offsite links

Yoast has been around since I just started my first SEO Company, and their plugin has worked miracles for the websites I have worked on. All the websites I have worked on increased their traffic by focusing on important keywords for their niche market, but still, if you don’t spend time on off-site link building your SEO campaign will not be very successful. Google must see links pointed to your site in order to determine that your content is relevant.

A good way to get some link juice flowing is to install a plugin that allows you to setup a resource directory where you can exchange links with content related websites. If done right, this will also add value to your blog. Another SEO technique that is often employed is to write guest postings and to obtain offsite links in topic related directories. The more links pointing to your website, the higher the relevancy. Obviously keywords used for the anchor text and surrounding content is very important for relevancy. SEO always has a high payoff in the long run, it may take time but it is definitely worth it.

Yoast drowns out all but the brightest SEO plugins

I will now mention some other SEO plugins for you to enjoy. SEMrush is said to be the most effective SEO tool but it does come at a cost. You can use it to find organic keywords and search terms that you can easily rank for. Such keywords are known as niche market keywords which are in high demand as they have little competing websites. Next up is Ahrefs, you have probably heard of the name, it is an all-in-one SEO tool for bloggers, marketers and businesses. It is an alternative to SEMRush and offers similar features and tools.

More free SEO tools are offered by AllinOneSeoPack, a popular WordPress SEO plugin offering a comprehensive set of tools to improve your ranking. You can use it to optimize SEO titles and metatags, image sitemaps, open graph meta tags and more. I have used All in One SEO Pack in the past and would rate it just below Yoast. Both offer their plugins for free so don’t wait and start optimizing. SEOPress is another free Yoast alternative that offers a premium version at lower cost. It comes with easier setup for beginners and advanced controls for more experienced users so it may be something you may wish to consider.

Remember, install only one SEO plugin at a time and frequently check for broken links on your site as these are harmful to your listings. I hope you enjoyed this article, make sure to check out the Yoast SEO installation video at:   https://youtu.be/4KOc-oM7Yr8


Thank you to Debby from the blog DebbySEO for contributing the following post to #MillennialLifeCrisis.

Is it legit? Being mindful of emails that try to scam bloggers.

One of the most exciting things you can receive as a blogger is emails about business opportunities/partnerships. Sadly, a lot of these emails often end up being scams. But, in receiving one, you can sometimes get so excited that you’ve been sent this email you forget to look for the small details.

It’s important to be able to tell if an email is a legitimate business opportunity for your blog, or a phishing scam. Lately I’ve both received, and heard of, a lot of different scam emails being sent to bloggers. If you have a ‘Contact Me’ page on your blog, or offer your email address on your blog, you may have even gotten some of these yourself. Here are some things to look for that can help determine whether or not the request you’ve gotten is legitimate.

  • The email should be addressed to you, not to the name of your blog, or a generic phrase such as ‘dear customer’. If you do not provide a first name on your blog, a legitimate business request will include them introducing themselves and asking for your first name
  • The email should have proper spelling and grammar. (This email I’ve included as example is a hot mess) Scams will often exchange ‘o’ for ‘0’ to bypass spam filters that services like hotmail, gmail and yahoo mail have in place.
  • The email should include a company name, at bare minimum, in the signature. If they’re smart, they’ll include it elsewhere in the email as well. If they are self employed, they will acknowledge that.
  • The email should NEVER ask you to do something in direct violation of law. IE Post a paid for advertisement to your blog whilst not disclosing that it was paid for.
  • The email should never request for personal information such as a phone number, access to your blog, pay-pal account info, and so on and so forth. If no business relationship has been established (yet) why would they need this information immediately?
  • A legitimate business opportunity for your blog will never come from someone who ‘expects’ anything from you. Initial emails should be a request and nothing more.
  • Take a close look at the email address, not just the sender name. Often times the domain can be a dead giveaway that an email isn’t legitimate. And, while it is true that some self-employed/small business owners do use services such as GMAIL for business, they will always have their name, or their company name used in the email. In the case of the email example I have attached, the name in the email address of who the email was from did not match the name on the bottom of the email.
  • Do not open poorly labeled or unlabeled attachments. And, if attachments are labeled, be careful to make sure that it’s not a scam before you open.

Last, but certainly not least, does the email make your ‘spidey sense’ flare up?

This list may sound obvious when you’re reading it, but there are a lot of people in this world who fall for email scams. People get so caught up in the excitement of them that there are a lot of Nigerian Princes with a lot of money right now. And, a lot of Lawyers in Monaco that won’t be wiring that 4.2 million they promised from your dearly departed relative that you’ve never met that they set up the will for.

I would strongly encourage that, if you feel an email could be a scam, you do not respond. Even a simple ‘No thank you’ can send them after you for months on end, request after request, annoying the crap out of you in an effort to wear you down.

If you think it could be a scam just hit delete.


Have you ever received a business request/opportunity for your blog that you felt could be a scam? What did it say? How could you tell that it just wasn’t quite right?

12:19 AM

Burning the midnight oil (quite literally) right now.

Working from home, from your computer, gets increasingly more difficult if your internet is painstakingly slow. #FirstWorldProblems

I’ve been working on some design work tonight. Here’s a tidbit… if you’ve got access to Photoshop, Illustrator and Indesign, and aren’t a graphic designer, the website freepik.com can be one of your most valuable resources.

The entire premise of the website is designers helping designers/future designers… which is a movement that I wholeheartedly stand behind. If you have a creative talent and can provide that to others, for free, that’s some good stuff right there. And if you need some creative motivation, now you know of a free resource that can help you in your design journey.

Freepik.com.

Oh, if you use anything, always provide credit. Don’t be ‘that person’ that doesn’t provide credit.

Blogging, Marketing, Promotion, Communications Questions Answered

In honour of reaching 5,000 WordPress followers in 11 months, and because I need a distraction, if you have any questions related to blogging, marketing, promotion and communications, ask away.

I will answer questions that are blogging specific, or can draw from my industry experience if that better helps what you’re looking to learn.

Do you want to know the best free tools to use? Do you want to know why analytics are integral to growth? Do you want to know how many hits I get in a day? Do you want to know the best website to use for newsletters? Do you waant to know industry standards for communication distribution? Do you want to schedule a time for me to look through your blog and ‘Audit’ it, so to speak, to help make it user friendly? Whatever you want to know, ask away.

– Crickets –

Blogging 106: Writer’s block? Here are some simple subjects to write blog posts about.

With the exception of a very select few, every writer/blogger has been there before – when you want to write but you don’t know what to write. It’s one of the most frustrating feelings you can go through, writer’s block. And when you’re there, you’ll give anything to get out of your rut. How do you? You write. Write about anything. Write about everything. Write about the things that you may think are stupid and do all that you can to ensure those words hit the page. Write everything down. Even if it’s never going to leave your drafts folder, put those words on the page.

Here are some subjects that you can write about, things that you can share your opinions on, things that people enjoy reading about;

Write about how you wound up in the career you’re in now. Whether you have a common job – such as a nurse or a teach, or an uncommon job – such as a cardiothoracic surgeon, someone somewhere in this world is wondering what it takes to become a professional in your field. Sharing the story of how you got there could help a lot of up-and-coming professionals.

Write about the most incredible trip you’ve ever taken. Whether you’re a world traveller, or a one-and-done type of person, travel is a subject with one of the broadest audiences on earth. Even if someone is not going to the location you’re speaking of, they still will want to, and enjoy, reading about tales from your adventures.

Write about your hometown. Where are the best places to eat? Where are the best places visit? What are the funnest activities to do while there? Whether you live in the largest city on earth or a small town in the middle of nowhere, people will travel through your hometown each year. Why not give them a guide of things to do and places to see while there? Categorize it as ‘Travel’, because, while yo might not be travelling there, those that are travelling there will be the ones reading it.

Write about mental health, self-care, recovery and coping. This is one of the most broadly discussed topics on WordPress. If you have experience with mental health issues, either with yourself or a loved one, share your perspectives. Not only does it lessen the stigma, but it helps other’s feel less alone in their present situations. This might sound like a sad statement to say, but it’s nice to have a community, or friends, who understand what you’re going through.

Share your talents. Can you play the piano? Can you play the guitar? Can you kick a field goal as easy some people get up in the morning? Share that with the world. And, if it’s a talent you have that is teachable… something that others can learn, share. Pass on that wisdom. Millions upon millions of people take to the internet to learn new skills… even things as simple as the different ways to tie a tie. From second languages to second natures, if you’ve got the skills and wisdom to do it and patience to teach it, use your blog as a platform to teach it.

Talk about celebrities. People love to read other’s perspectives of celebrities. It’s quite literally why the Kardashian’s are famous. Share your opinions on celebrities. If someone agrees with you, they’re going to love your take and if someone disagrees with you, they’re likely going to want to talk about it. And, since this is the perfect opportunity, use your blog as a platform to remind people that two people can disagree with one another and still treat each other with respect.

Talk about true crime and mysteries. Does true crime fascinate you?Whether people admit to it or not, true crime fascinates a lot of the world. People disappearing, seemingly off the face of the earth fascinates people. There’s a natural wonder and curiosity within many people that wants to know what goes through someone’s mind when they commit murder. There are Youtube Channels of people just giving their take on different murders from around the world and these channels have hundreds of thousands of subscribers. On Sept 30 a woman in Anchorage, Alaska found an SD card on the ground that was labeled ‘Homicide at Midtown Marriott’. The SD card was filled with photos and videos of a man named Brian Smith sexually assaulting, murdering and then disposing of a woman’s body. I read a blog post a few weeks back about this story in which the author merely shared their opinion of what they think on the subject matter and the post had 3,200 likes on it. The post had more likes than the blog had subscribers. Why? People love crime.

Write about another blogger. Someone that you appreciate, or admire. Someone’s content you read on the regular. Spread the love. That blogger is going to appreciate the shout-out, and your community could possibly find themselves another blogger to love as well!

Make lists! People love lists because they’re short, easy to read and to the point. What are the ten best things about being female? What are the ten best things about being a male? What are your favourite songs of all times? What are your top travel destinations for 2020 and why? Make a list. They’re quick to read, allow you to share your opinions and are posts that people frequently like to comment on.

Whatever you’re writing about, write with your heart, passion and soul behind it. Authenticity is important in blogging. People will see if you’re passionate about what you’re sharing or if you’re just blogging to get attention. They can judge your character, even if they’re a stranger. So always make sure that you’re blogging about things that you love.

Write it.

Write it all down. Put it in your drafts folder. Some of it might be stupid, sure. Hell, I’ve got a lot of stupid posts in my drafts folder. I can promise you that after it’s written, you might realize that some of it’s pretty freaking awesome.

Blogging opinions from a Marketing/Communications/PR Perspective

So, I’ve been working in the Marketing/Communications/PR realm for a decade. I’ve held numerous positions with numerous companies which delved into the world’s of digital marketing, print marketing and television marketing.

When I speak these thoughts, please know they are my own personal opinions so please take them with a grain of salt. If you disagree with them, don’t take my word as the only, and please do what is right for your blog.


Your ‘ABOUT ME’ page is the most important page on your blog. If you don’t have one, you need to make one. And if you do have one, you need to make sure that it’s a page that will simultaneously tell the readers about you and your niche/niches, whilst enticing readers to come back.

The ‘About Me’ page should be the second item on any and every menu. This is because when people who don’t know you come to your page and read something they like, the next page they’re going to look for is to find out more about you and see if you’re someone they could see themselves following. If your ‘About Me’ page is hard to find, then you’re missing the opportunity to tell potential readers who you are.

Stop asking what’s in it for you and start asking what you can give. I saw someone on twitter the other day complaining that they commented on four blogs and no one came back to comment on their blog so they weren’t going to comment on anyone’s blog anymore.

Firstly, I can appreciate the hustle of just starting out. I can. And I am sure they are a very nice person. But when you say stuff like that you sound like a bit of a whiner, and also, verrrrrrrrrrry entitled. Please don’t just expect that if you comment on someone’s blog they’re going to come and leave a comment on your blog. They could, they might, but they’re not required to.

What if they don’t like what you write about? Or share about? Should they be required to comment on your blog solely because you commented on theirs? And if they are required to comment on your blog, solely because you commented on theirs, are they really going to leave that great of a comment?

If you want to bring something to the blogging community, then bring something to the blogging community. But stop asking ‘what’s in it for me?’ What’s in it for you? An opportunity to share your thoughts, an opportunity to connect and communicate, an opportunity to share and to hear other perspectives. But it’s worth noting you’re not entitled to any of those things. And you likely won’t get them if you’re going to complain and whine about it.

Layout of your blog matters. It always matters. If you’re just blogging for you, as an online journal and you don’t care who sees your blog, or if anyone ever does, then your layout only matters to you. But, if you’re blogging to find a community, grow an audience, hopefully become an established place for people to come and hear/see your thoughts, then your blog layout really needs to be clean, simple and easy to use. While you might like that neon green look, or the eight giant photos at the top of the page that need to get scrolled through to get to your actual content, most people likely won’t. And if you want their attention you need to make your blog layout appeal to them.

Think of it like the age old lesson they teach in real estate: a home with white walls is a whole lot easier to sell than a home with neon colours on the walls. This is because when people walk into a home with neon walls, they have a hard time seeing past the colours and cannot possibly picture themselves living there. A few people may walk into a home with a neon green kitchen and think ‘Yeah, I love that I want to live here’. Probably 90% of people can walking to a home with a white kitchen and think ‘Yeah, I love that and want to live here’.

It’s a simple fact of life, neutral colours appeal to more people. Neutral colours appeal to even those who loved the neon. So if you’re looking to grow an audience and want people to find your blog and fall in love, make sure that your layout is one that is neutral, one that can appeal to the most eyes that see it.

If you’d like to see what I speak in action – view the website of Nike, Nordstrom and even the WordPress homepage. All of these websites have something in common – they’re neutral to allow the content to speak for itself.

People focus far too much on getting readers to “click here for more” when they should be focusing on spreading their posts as far and wide as possible. I see a lot of people complain about how people just don’t click their ‘read more’ buttons. Well, I mean… I don’t really blame them. Unless you’re an established blogger, or my best friend, I’m likely not going to kick your ‘read more’ button either.

Without an established, guaranteed audience to read your content each day, the only thing you’re doing is making it harder for people to access your content. The more clicks required to actually view a single post of yours, the more potential audience members you’re going to lose in the process because they just can’t be bothered with clicking further.

Imagine someone clicks on a post and really likes what they’re reading. They then have to click back to your homepage to click another post to be able to read that. I’ve seen some layouts where you have to click on a photo to get the ‘read more’ button to click on that to actually read the text. In a world where there are 75 million blogs on wordpress alone, you’re really making it easy for people to just completely move on from your blog and forget it ever existed.

And hey, if you think ‘If they’re not going to click to read more then I don’t want them on my blog’, that’s fine, I respect that opinion. If that’s how you truly feel, though, then stop complaining about a lack of audience. Because if you really want to grow your audience, you need to make it easy for them to view your content.

Social media is not mandatory, but you will find more success with blogging if you have social media accounts for your blog. Social media is a beast that, if you use properly can benefit you immensely. I’m talking bringing hundreds, if not thousands, of organic hits to your website just with the sharing of a link to twitter, facebook and pinterest.

For reference, I have had a Pinterest Account for maybe 2 or 3 weeks at this point and the only posts I’ve actually posted to Pinterest are my travel posts. I have more than 3,100 hits to my Pinterest Account and more than a tousand referrers from those hits to my blog. You can say that 33 percent turning into actual hits isn’t that big, but I’d still say that 1,000 organic hits from Pinterest is more hits than I had before.

You do not have to have social media accounts. Not in any way, shape or form. But, if you make them, and you use them properly, they can drive organic traffic to your blog that you haven’t previously had. So I would strongly encourage you consider it.

If you don’t like what someone has to say, don’t leave them nasty comments. It’s a fact of life, you’re not going to agree with what everyone says on their blog. If that’s the case, find a new blog. You don’t need to leave them nasty comments calling them names or telling them they’re an idiot. You can simply just move on.


If you have any questions about anything I’ve said, feel free to ask.

If you’d like to read more of my posts about blog marketing, click here>

Blogging 105: How do you get more comments on your blog posts?

Photo credit: lyfemarketing.com

Without knowing it, many of you have taken part in an experiment over the past couple of weeks. What? An experiment? How sneaky of me, I know! The experiment was a test to see just how many comments could be collected on one post, if I asked the right questions. And let me tell you, your responses did not disappoint!

One of the most common things I see asked with respect to blogging is how do you get more people to comment on your blog. People ask here on WordPress, they ask on Twitter, my former bosses used to ask me all the time. How do you get more people to comment on your blog, your content and your message? It’s actually a question asked in the corporate world quite a lot. Even companies like Nike and Starbucks can struggle with getting people to provide feedback.

So how do you encourage engagement? How do you get more comments? How do you cause people to stop by your blog and think ‘I need to comment on this post!’

Suggestion 1: Ask them!

It seems simple, right? But many corporations and individual bloggers forget. We get so wrapped up in sending the message that we want to send that we forget to quite simply ask people what they think, how they feel, what their opinions are.

The two posts on my blog that garnered the most comments over the past few weeks were posts in which I purposefully went out of my way to ask you for your opinions.

And your perspectives, I got! If you read the comments section of these two posts: Absolutely (un)important questions and I would like to hear your opinion you will see oodles of different opinions. Each post has more than 100 comments on it. People went out of their way to not just share line or two, but to send me meaningful, thoughtful opinions of their perspectives.

If you want people to leave comments on your blog, ASK THEM QUESTIONS. Talk with them… instead of at them. Let them know that you want to hear their opinions. Let them know that their opinions, no matter if they align or disagree with your own, are welcome on your blog and then encourage them to share. People like to share their own opinions and will feel a lot safer to do so if you let them know their opinions are welcome on your blog.

Suggestion 2: Thank people who do share.

All too often I stop by someone’s blog to leave a comment and they don’t bother to respond to my comment.

This is totally fine. You don’t have to respond to your comments. But I truly believe that if you don’t respond to the comments people leave on your blog, they aren’t likely to leave another. It’s true for me, and as you’re reading this, it’s probably true for you. If you take the time to leave someone a heartfelt comment and they don’t bother to write back, why would you do that ever again?

This is why it’s really important that, if you do get comments on your blog, you respond. Responding to your comments lets people know that, whether they agree with your not, their thoughts are welcome on your blog. Responding to your comments encourages people to come back to your blog. Responding to your comments shows the people reading your blog that you’re thankful for their reading your blog. When your readers find you, let them know you’re thankful for every comment they leave.

Also – please remember, not everyone communicates in the same way. Some people have a way with words where they can leave you a really eloquent comment whereas others might just say ‘Thank you for writing this’. Please don’t devalue ‘thank you for writing this’. A reader is still valuable to your blog, no matter how long of a comment they leave.

Suggestion 3: Encourage feedback.

While not every post on your blog is going to be you specifically going out of your way to ask people for their answers to important questions, you can ask for feedback on your own content.

When you make a blog post, encourage people to respond. If you’re sharing your opinion, ask people for theirs. If you’re sharing a short story, ask people what they think of your short story. If you’re sharing your art, ask people to rate it on a scale from 1-10. However you see fit, whatever you see most aligning with your post, encourage readers to give you feedback.

Please note – When you’re encouraging feedback, don’t end your posts with a question that can be answered with a single word. End your post with a question that asks people for their opinions.

Example: You write a post about a truly orgasmic pizza eating experience. On the end of the post you leave a question.

Bad Questions: Do you like pizza? Do you like cheese? Do you like pineapple on pizza?

Good Questions: Can you tell me about a time in your life when you just couldn’t believe the pizza you were eating? What made that pizza so incredible? What about that memory sticks out so well in your mind?

The reason why the bad questions are bad questions is because someone can say “Yes. No. Yes”. It’s so simple that it doesn’t really encourage any informative feedback, it only asks yes or no questions. Yes or no questions that can be answered so quickly people might just skip over answering them at all. On the other hand, with the good questions listed, if people read that, they’re going to want to share their stories with you. They’re going to take the time to think about the best pizza they’ve ever had and they’re going to type up the whole story in your comments button.

Suggestion 4: Leave a comment on another blog.

Simply put, people are more likely to view and leave comments on the blogs of people who’ve left comments on their blog.

Now it’s important to note that with this suggestion, I DO NOT mean to spam people. Don’t just go to someone’s blog and write “Hey Check out my blog!” in their comments. I mean that you should go to someone’s blog, leave them a thoughtful comment and then mention “Hey, I also just recently touched on this subject on my blog. Would you consider reading it?”

It’s worth noting that this happens ALL THE TIME in the corporate world. The Oreo brand is notorious for leaving comments on other brands from KitKat to Boeing to American Eagle. They do this because they know that in doing so, they’re supporting other companies, but also supporting themselves. When people see a comment from Oreo on an American Eagle release, Oreo knows that’s going to put their brand at top of mind for a lot of American Eagle customers. It’s a small piece to marketing, but if you do it properly, an effective one.


Encouraging engagement can be difficult when you’re just starting out. But, it’s worth noting that things are always difficult when you’re just starting out. The important thing is that you try. That you put your efforts towards not just building a blog but building a community. Because people want to know they’re a part of a community and they’re being talked with, not at.

Take it slow and steady, one step at a time. Even Everest is conquerable so long as you go at your own pace.

Good luck!