False Marketing.

Screenshot of the DuckDuckGo browser.

As one might conclude from my previous posts on this blog, I’m a bit of a ‘self-dubbed’ analytics nerd. I like tracking movements that people make online (tracking habits), and, with respect to my blog, I like tracking what brings people to my blog and what keeps them on my blog.

Lately I’ve been noticing a lot of people have been finding me from the search engine ‘DuckDuckGo’. I’ve never used DuckDuckGo before. I’ve pretty much solely used Google Chrome and Safari for about ten years now, so seeing such a high refer rate from DuckDuckGo had me interested.

I must be ranking highly on the search engine, right?

I went to DuckDuckGo to see how I am ranking and the first thing I read is “DuckDuckGo – The search engine that doesn’t track you.”

lol

DuckDuckGo doesn’t track you. It just tells me what state you live in, what time and date you found my blog and what you searched online that allowed you to find my blog.

That doesn’t sound like tacking at all…

This is what I would suggest is very false marketing.

While my posts seem to rank really highly on DuckDuckGo (and that’s pretty cool), I’d like to remind anyone reading this, if you’re someone that uses that browser, it’s being tracked… regardless of what the front page of the browser might advertise. I’m pretty sure we’re always being tracked online. Unless you’re a seriously articulate A+ level, 1 in a million underworld hacker, your movements online are being tracked.